Mediagazer: AOL Is About To Change The Way Advertisers Measure Success (Simon Owens/SAI)

Brian Stelter / Media Decoder:

CNBC's Burnett Is Said Ready to Jump to CNN — The CNBC anchor Erin Burnett is poised to sign a long-term contract with CNN, according to three people with knowledge of her plans. — The signing will represent a shift to general news anchoring for Ms. Burnett, who has shown interest …

Discussion: TVWeek.com, The Huffington Post, Poynter, TVNewser, Dealbreaker and New York Magazine

Brian Stelter / New York Times:

In Trying to Debunk a Theory, the News Media Extended Its Life — The facts about Barack Obama's birth never wavered. But the more the fraudulent theories were debated and dispelled in major news media outlets, the more people seemed to believe them. — The conspiracy theories …

Discussion: FrontBurner, The New Yorker Blog and White House.gov Blog

Joel Meares / CJR:

The Royals Ban Satirical Coverage of Kate and Wills' Big Day — A video feed rule change and CJR's call for a royal boycott — Finally, CJR finds a Royal Wedding angle. — It comes to us all the way from Sydney, Australia, where the national broadcaster, the Australian Broadcasting Network …

Discussion: Mediaite, Speakeasy, ABC News, FishbowlNY, Yahoo! News, Crikey, AdAge, Sydney Morning Herald and The Daily Beast

How the AP will cover the Royal Wedding — “Friday is royal wedding day in London and our report will look a little different,” says a memo to Associated Press staff. “The Associated Press will be alerting every development, running live video in SD and HD, tweeting and posting on Facebook …

Discussion: FishbowlNY

Michael Arrington / TechCrunch:

An Update To My Investment Policy — Before TechCrunch I was an occasional angel investor, going back to the mid 1990s. I've also made investments since TechCrunch, in companies like Dogster, DanceJam, Seesmic and Daylife. Some people have seen this as a conflict of interest, which it of course is.

Discussion: Adweek, Gawker, @benparr, memeburn, TomsTechBlog.com, @baznet, @semilshah, @timdl, The Wire and SAI, more at Techmeme »

Andrew Phelps / Nieman Journalism Lab:

Want to keep mobile users engaged longer? Just add audio — NPR's iPhone, iPad, and Android apps have together surpassed five million downloads, an impressive number — but most of their users never stream audio. When they do listen, however, they are far more engaged.

Discussion: MediaPost and eMedia Vitals

Noah Davis / The Wire:

This Startup Just Solved Every Publication's Paywall Problem — And It Is Using The Huffington Post As Proof — Suppose you are a web publisher who wants to institute a pay wall. You could spend millions on developing one like The New York Times. — Or you could call Tiny Pass.

Ken Doctor / Nieman Journalism Lab:

The newsonomics of story cost accounting — Editor's Note: Each week, Ken Doctor — author of Newsonomics and longtime watcher of the business side of digital news — writes about the economics of news for the Lab. — What's a story worth? — Last week, I looked at a single investigative story …

Simon Dumenco / AdAge:

Celeb Baby Bump: Slate Editor and Pregnant Media Vanguard Award Winner David Plotz (PHOTOS) — A Q&A on Slate's Old Print Editions, Current Fresca Fellowships and Advanced Age of 15 — As part of our continuing series of talks with Media Vanguard Award winners, today we present …

Discussion: Poynter

The Daily:

Auto-racing heir Penske poised to add Variety to his empire — Jay Penske, the heir to the Detroit car-racing clan, is mulling a bid to buy Variety from the Amsterdam-based Reed Elsevier company, sources say. — Penske, 30, already has an Internet media conglomerate with Movieline …

Aida Alami / New York Times:

Web Offers a Voice to Journalists in Morocco — CASABLANCA — After the Moroccan journalist Ali Lmrabet wrote about the king's real estate holdings in 2001, he was tried in court on defamation charges and the article cost him his career: His satirical magazine, Demain, a symbol of the independent press, was shut down.

Staci D. Kramer / paidContent:

Jersey Shore No Laughing Matter At Viacom; Helps Push Revs Up 20 Percent — A strong quarter from Viacom (NYSE: VIA), thanks to home entertainment, television licensing and domestic advertising combined with a 50 percent increase in film revenues. Domestic advertising was up 11 percent …

Simon Owens / SAI: Silicon Alley Insider:

AOL Is About To Change The Way Advertisers Measure Success — Greg Rogers wasn't interested in speaking to me about click-through rates. — We were sitting in a conference room in AOL's New York City headquarters with Rogers' computer hooked up to a projector. “We don't care about the clicks,” he told me.

Jennifer Van Grove / Mashable!:

Blurb Releases iPhone App for Creative Storytellers — Blurb, a veteran self-publishing startup for do-it-yourself book makers, is launching Blurb Mobile for iPhone and iPod Touch Thursday to let users tell stories in a whole new way. — The application invites users to create mobile …

Rachel McAthy / Journalism.co.uk:

Finding the value in Guardian local ‘experiment’ — Yesterday the Guardian announced it was winding down its local blogging “experiment” Guardian Local. — The platform, which ran three blogs for Cardiff, Leeds and Edinburgh, was first launched in March 2010, described at the time by Guardian editor …

Discussion: matt.me63.com and Tom Foremski