Mediagazer: Patch Hires Brooklyn Hyperlocal Blogger Zagare To Ramp Up Engagement (Joseph Tartakoff/paidContent)

Sarah Devlin / Mediaite:

Obama Takes On Trump And Birthers At The White House Correspondents Dinner — President Obama was introduced with an intentionally cheesy video package (picture Barney Stinson's video resume from “How I Met Your Mother") set to Rick Derringer's “I Am A Real American” and featuring …

Discussion: The Politico, Poynter, MediaMemo, The Wrap, The Hill, The Politico, Reuters, Taylor Marsh, @dannysullivan, @whitehouse, @pkafka and Deadline.com

Discussion: Gawker, Salon, Poynter and MetaFilter

Tami Luhby / CNNMoney.com:

CNN hires Erin Burnett from CNBC — NEW YORK (CNNMoney) — CNN said Friday that it has hired CNBC's Erin Burnett to serve as an anchor and chief business and economics correspondent. — Burnett will anchor a weekday general news program, as well as contribute to CNN's coverage of national …

Discussion: Media Decoder, Dealbreaker and Talking Biz News

Joseph Tartakoff / paidContent:

Patch Hires Brooklyn Hyperlocal Blogger Zagare To Ramp Up Engagement — AOL's Patch network of hyperlocal blogs, which has suggested that a number of initiatives are coming to increase community engagement with its sites, has hired well-respected Brooklyn hyperlocal blogger Liena Zagare to lead the effort.

Discussion: FishbowlNY

Amit / Digital Inspiration Technology Blog:

Twitter Introduces Text Ads — Twitter is experimenting with sponsored text-ads on their website that show-up just after the “trends” section. The first round of text-ads mainly promoted Twitter apps and other services built around the Twitter ecosystem but that is no longer the case.

Discussion: Technologizer

Voices on All Things Digital:

Early Adopter: Facebook Snags a Journalist, But What Will Vadim Lavrusik Do? — By Drake Martinet, Associate Editor, All Things Digital — Tech giants have always gobbled up journalists and media types, but most of those folks end up in the PR department.

Chris Roush / Talking Biz News:

Reuters hires WSJ's page one editor to be enterprise editor — TALKING BIZ NEWS EXCLUSIVE — Mike Williams, the page one editor of The Wall Street Journal, has resigned from the business newspaper to become the enterprise editor at Reuters. — Williams will be replaced by deputy managing editor Alix Freedman as page one editor.

Discussion: dowjones.com and Talking Biz News

Mathew Ingram / GigaOM:

OnSwipe Wants to Reinvent Content for Tablets — Jason Baptiste, co-founder and CEO of New York-based startup OnSwipe, has a slide in the pitch presentation that he does for VCs and others interested in the company that simply says: “Apps are bull****.” That's a succinct expression of OnSwipe's view on apps for content.

Tj Raphael / Folio:

Bloomberg Businessweek App Gets Personal With Users — Functionality includes the ability to share content. — Bloomberg Businessweek is giving readers an up-close look into its content production with podcasts from columnists and video interviews with editors.

Megan Garber / Nieman Journalism Lab:

MSNBC.com's Breaking News traces info to its source — There are some news events whose coverage is planned far — far, far — in advance of the events themselves. Those are exceptions, though: Most of the time, news is unscripted and unpredictable — breaking, appropriately enough, through the fabric of daily routine.

Wall Street Journal:

NBCU Chief Pushes More Cross-Marketing — While Rivals Streamline, Burke Pushes Cross-Marketing Project at NBCU — As he eases into the role of chief of Comcast Corp.'s NBCU, Steve Burke is doubling down on an idea that's fallen out of favor in the media business: synergy.

Latoya Peterson / Poynter:

Twitter does not need an editor, just time to evolve — Are tragic movie deaths considered newsworthy? What about Twitter users' penchant to Rise and Grind? Social media has blurred the boundaries of traditional news organizations by allowing journalists and taste-makers to patch into a daily conversation around trends.

Brian X. Chen / Gadget Lab:

Gore, Ex-Apple Engineers Team Up to Blow Up the Book — Former Apple engineers Kimon Tsinteris (left) and Mike Matas teamed up with Al Gore to create a new publishing platform called Push Pop Press. Photo: Jon Snyder/Wired.com — What do you do after working for Apple …