Mediagazer: The Bestsellers: Fortune Article ‘Inside Apple’ Beats Out Full-Length Books (Laura Hazard Owen/paidContent)

1:00 PM ET, May 15, 2011

Top News:

Liz Shannon Miller / GigaOM:

What's Trending: A Sneak Peek at CBS News's Social News Experiment — The first thing you're told about What's Trending is that “we're not calling it a web show.” Those are the words of host Shira Lazar, who instead refers to the series launching this Tuesday as an interactive TV show …

Discussion: SocialTimes.com

Brian Stelter / New York Times:

News Corp. Will Disclose Its Political Donations — Beginning this summer, the News Corporation, the media company controlled by Rupert Murdoch, will announce each year all the political contributions it has made. — The move comes after the company was highlighted for donating $1.25 million …

Discussion: Future of Journalism

Laura Hazard Owen / paidContent:

The Bestsellers: Fortune Article ‘Inside Apple’ Beats Out Full-Length Books — Among the usual suspects like Michael Connelly and James Patterson on the top 10 list of paid Kindle bestsellers this week was something of a surprise: Inside Apple—From Steve Jobs Down to the Janitor …

Discussion: iMediaConnection Blog and TechCrunch, more at Techmeme »

Zev Chafets / New York Times:

Jim Cramer Hits an All-Time High — Elks Lodge 1246 is located on the floor above Tony's Clip Joint in Summit, N.J., a small town about 40 minutes from Wall Street. On a chilly Monday evening in February, I climbed the musty stairwell to the clubhouse and walked in on a scene right …

Discussion: The Big Picture, The Daily Beast, The Atlantic Wire, Inside Cable News, Gawker and Poynter

Sarah Lacy / TechCrunch:

You Think Hollywood Is Rough? Welcome to the Chaos, Excitement and Danger of Nollywood — It was when they pulled out the machetes that I started to worry. — I'd seen men with machetes in Africa before, but they were rusty, practical tools used for clearing away brush by the side of the highway.

Andy Plesser / Beet.TV:

The Semantic Web is Coming to Newsrooms this Summer, Hearst's CTO Michael Dunn — An industry initiative, lead by The New York Times, the AP and Getty Images, to surface deep data around news content including video, will be introduced in the Hearst newsroom this summer.

Discussion: Future of Journalism

Robert Andrews / paidContent:

Interview: Steve Forbes Says Pay Walls Can't Pay The Way — “Even if you have a successful paywall, the revenue you get will not come close to matching what you're going to get on the advertising side,” Forbes Media chairman and former presidential candidate Steve Forbes told paidContent:UK.

Discussion: Subtraction.com

Adam Tinworth / One Man & His Blog:

The BBC's revamped blogs are a road crash — I've been watching the revamp of the BBC's blogs with a mix of horror and awe. It feels as if they've decided to go back and make all the mistakes that most big media organisations make the first time they try social media. Maybe they feel they missed out.

Discussion: BBC

Rachel Metz / Associated Press:

CEO Tim Armstrong on AOL's turnaround — NEW YORK — A lot has changed at AOL as it tries to shed the vestiges of its '90s image: the iconic “You've got mail” greeting and the promotional CDs stuffed into mailboxes across the country. — The company has engaged in an artsy rebranding …

John Eggerton / Broadcasting & Cable:

New Bill Would Criminalize Illegal TV Show Streaming — Currently, felony status only applies to uploads and downloads — A bipartisan trio of Senators Thursday introduced a bill that would make illegally streaming TV shows or movies a felony. — The bill (S. 978) was introduced …

Discussion: Techdirt and Free Press

Tim Carmody / Nieman Journalism Lab:

Kara Swisher, Michael Arrington, and me: New conflicts, and new opportunities, for the tech press — Changing technology is changing journalism in more ways than we can probably even understand. One of those changes concerns the definitions of “journalist” and “journalism” themselves …

Sam Gustin / Epicenter:

Burson-Marsteller Deletes Critical Facebook Posts, Spares Google-Smear Flacks — Updated May 13, 2011 at 5 p.m. EDT with response from a Burson spokesperson, who acknowledged the deletion depicted above. — Just when it looked like the Facebook Burson-Marsteller black-ops anti-Google smear scandal …