Mediagazer: At Bloomberg, Twitter Grabs an Unlikely Convert (Peter Kafka/MediaMemo)

11:40 AM ET, May 16, 2011

Top News:

How Drudge Has Stayed on Top — For most big news Web sites, about 60 percent of the traffic is homegrown, people who come directly to the site by dint of a bookmark or typing in www.latimes.com or www.huffingtonpost.com. The other critical 40 percent comes by referrals …

Discussion: CyberJournalist.net, The Wire, ZDNet, Poynter, @carr2n, @carr2n, @bgrueskin, @scottkarp, @jwherrman, @jwherrman, @jeffsonderman, @dangillmor, @jayrosen_nyu, Future of Journalism and @mlcalderone

Bill Carter / New York Times:

Gay CNN Anchor Sees Risk in Book — Don Lemon, the weekend prime-time anchor for CNN, was on the air on Sunday night this month when the news broke that President Obama would address the nation at the unusual hour of 10:30 p.m. — By the time the news network was confirming the reports …

Discussion: The Atlantic Wire, New York Magazine, Yahoo! News, Adweek, The Huffington Post, On Media's Blog, Gawker, iCelebrity, Jezebel, Poynter, The New Yorker Blog, @donlemoncnn, Mediaite, Inside Cable News, PopEater and ShortFormBlog

Columbia University Graduate School of Journalism:

Columbia Journalism School to launch The New York World — Columbia University's Graduate School of Journalism is launching an ambitious digital project - The New York World - designed to provide New York City citizens with accountability journalism about government operations that affect their lives.

Discussion: CJR and ShortFormBlog

Peter Kafka / MediaMemo:

At Bloomberg, Twitter Grabs an Unlikely Convert — Twitter is old news to lots of journalists, but not all of them. Last week, for instance, Matthew Winkler, Bloomberg News' editor in chief, sent out his very first tweet. — Straightforward stuff, but still enough to cause a minor stir among the Bloomberg ranks.

Discussion: Talking Biz News

Edmund Lee / AdAge:

Ad Pages Haven't Yet Rushed to Tina Brown's ‘NewsBeast’ — ‘Tina Touch’ Brings New Editorial Voice But Business Upside to Fused Online/Print Venture Still Unclear — A little more than two months after Newsweek completed its merger with The Daily Beast, landing Beast Editor in Chief Tina Brown …

Discussion: FishbowlNY, The Atlantic Wire, Editors Weblog and The Daily Beast

Steve Grove / The Official Google Blog:

Remembering fallen journalists on video — We live in a world that feels smaller every day. As we become accustomed to nearly ubiquitous coverage of the news and events unfolding around the world, it's easy to forget the price that is sometimes paid to obtain quality …

Russell Adams / Wall Street Journal:

Many Formats, One Price — More Publications Begin Bundling Their Digital, Print and Mobile Subscriptions — Magazine and newspaper publishers are reorienting themselves around a business model that has taken hold in other media: the bundle. — The result is a new ecosystem of pricing …

Discussion: Adweek

Jane Mayer / New Yorker:

Is Thomas Drake an enemy of the state? — Is Thomas Drake an enemy of the state? — Drake, a former senior executive at the National Security Agency, faces some of the gravest charges that can be brought against an American citizen. Photograph by Martin Schoeller.

Discussion: MetaFilter

David Zax / Fast Company:

How Viral PDFs Of A Naughty Bedtime Book Exploded The Old Publishing Model — The party line on piracy is that it's bad for business. But what to make of the case of “Go the F**k to Sleep,” the “children's book for adults” whose viral-pirate PDF launched the book to the number-one spot on Amazon.com a month before its release?

Discussion: The Wire, TeleRead and Boing Boing

Jean-Louis Gassée / Monday Note:

Dangerous Blend — Last week, the Columbia School of Journalism released “The Story so Far” (PDF here). For news zealots, this is tantamount to the Vatican publishing a sex manual. Still, this work is one of the best reports ever written on the state of modern journalism.

Discussion: paidContent, FishbowlNY, Adweek, On Media's Blog, The Wire, MediaPost, Saul Hansell's Blog and Guardian

GQ:

Game On! The Untold Secrets and Furious Egos Behind the Rise of SportsCenter — ESPN wasn't truly the worldwide leader in sports until Keith Olbermann came along. Brilliant, combustible, and allergic to authority, he revolutionized its flagship program—and started a countdown clock …

Discussion: Deadspin and The Wire

David Kaplan / paidContent:

NYTCo's Nisenholtz On Fixing About.com: It's All About The Guides — Last week, following three consecutive quarters of declining revenues at its About Group unit, the New York Times Co. (NYSE: NYT) decided it was time for a change at the top and dismissed CEO Cella Irvine.

Discussion: Future of Journalism

Josef Adalian / New York Magazine:

How Does a Network Build a Fall Schedule? Fox's Scheduling Chief Reveals the Strategies — Today kicks off Upfront week, when all the focus in TV land is on the bevy of new shows the networks are ordering (and the old ones getting the hook). But true TV obsessives won't just be looking at the shows …

Emily Nussbaum / New York Magazine:

Emily Nussbaum on the New Interactive Showrunner — When I was a child, in the halcyon seventies, I loved to watch TV. It wasn't an easy hobby: I had to get up each time I changed the channel. Cable barely existed (I was 15 when “Video Killed the Radio Star” launched MTV).

Jeffrey A. Trachtenberg / Wall Street Journal:

E-Book Giveaway Aims to Lift Sales — Digital publisher RosettaBooks LLC is giving away digital editions of five titles that have been turned into movies in a bid to jump start interest in them at a time when record numbers of e-books are available. — The quintet, which includes …