Mediagazer: Beyond TV, Marketers Look to ‘Earn’ Love for Video Ads (Michael Learmonth/AdAge)

11:05 AM ET, May 17, 2011

Top News:

Tech Summit Q&A, day 1: AOL's Tim Armstrong, Arianna Huffington — AOL CEO Tim Armstrong and Editor in Chief of The Huffington Post Arianna Huffington joined us Monday for the premiere of the 2011 Reuters Global Technology Summit. — Here's a clip of Tim Armstrong answering why he thinks …

Discussion: Future of Journalism

Jeff Bercovici / Mixed Media:
AOL Huffpo Goes Trade with Energy, Gov't and Defense Sites

Discussion: Reuters, AOL Corp, Yahoo! News and MarketingVOX

David Kaplan / paidContent:
AOL HuffPo Media Group On Editorial Hiring Spree Following Layoffs

Discussion: Reuters, Poynter, Saul Hansell's Blog, Forbes.com, Techland, The Wire, Capital New York, Future of Journalism, Adweek, FishbowlNY, MediaPost and On Media's Blog

Erick Schonfeld / TechCrunch:

With 1 Billion Views Per Quarter, Blip.tv Becomes A Video Destination (Interview) — Blip.tv started five years ago with a focus on helping budding video producers manage and distribute their shows across the Web. Slowly but surely, though, it's become a video destination in its own right …

Discussion: Bits, AdAge, Betabeat, PC Magazine and GigaOM, more at Techmeme »

Chase Hensel / The Official Google Blog:

Expanding Google News for more variety and multimedia — (Cross-posted from the Google News blog) — Every day, Google News crawls through thousands of news articles to present you with the most relevant and recent stories. For a long time, we've realized that bringing relevant news …

Discussion: TechCrunch, L.A. Times Tech Blog, CNET News, eMedia Vitals, PC Magazine, Softpedia News, Shelly Palmer Digital Living, ReadWriteWeb, Future of Journalism, Search Engine Land and NewsGrange, more at Techmeme »

Danny Sullivan / Search Engine Land:
Look Out Blogs: Google News Gains Options To Drop Blogs & Press Releases

Discussion: Beyond Search and WebProNews

Michael Calderone / The Huffington Post:

Washington Post Disputes Study Touting Drudge's Influence — NEW YORK — The Washington Post is pushing back against a much-discussed new study that claims the Drudge Report website drives 15 percent of the paper's online traffic. — A Post spokeswoman told The Huffington Post …

Discussion: Poynter, eMedia Vitals, Bloggasm, Editors Weblog, mediabistro.com, On Media's Blog, The Corsair and Media and Communications …

Julie Moos / Poynter:
Drudge influence may remain, but numbers show his audience waxes and wanes

Discussion: Philly.com, The Atlantic Wire and @megan

Lauren Indvik / Mashable!:

Glamour Editor Reflects on Early Days of iPad Publishing — The June issue of Glamour hit the App Store Monday morning, as the tenth issue the magazine has specially formatted for the iPad and the first available via digital subscription. — The issue [iTunes link], replete with engaging …

Discussion: Future of Journalism and MediaPost

Michael Learmonth / AdAge:

Beyond TV, Marketers Look to ‘Earn’ Love for Video Ads — With Online Playing a Bigger Role in Today's Campaigns, Social-Sharing Becomes Coveted Metric for Web Efforts — Call it the Old Spice effect. A year after “The Man Your Man Could Smell Like” garnered more than 100 million views …

New York Observer:

‘The New York Observer’ Hires Deputy Editor, Tech and Art Reporters — The New York Observer editor Elizabeth Spiers announced three new hires today. Brian Gallagher will be the paper's deputy editor and Nitasha Tiku and Michael Miller will be staff writers, covering technology and the arts, respectively.

Discussion: The Fix, Runnin' Scared, FishbowlNY and GalleyCat

Roseanne Barr / New York Magazine:

And I Should Know — Roseanne Barr was a sitcom star, a creator and a product, the agitator and the abused, a domestic goddess and a feminist pioneer. That was twenty years ago. But as far as she's concerned, not much has changed. — (Photo: Robert Maxwell. Hair by Campbell McAuley/Solo Artists.

Discussion: Jezebel

David Lieberman / Deadline.com:

Upfronts: Fox Offers One-Stop Ad Shopping For TV And Digital — Fox executives told advertisers today during its upfront presentation that it will embrace digital platforms by offering opportunities to buy spots that will run on a TV show anywhere it airs — including digital sites such as Hulu.

Roy Greenslade / Guardian:

Al-Jazeera journalist has vanished — Al-Jazeera English journalist Dorothy Parvaz has been disappeared. Authorities in both Syria and Iran now deny that she is being held in their countries. — It is known that Parvaz, pictured here, flew from Doha to Damascus on assignment for the network, landing on 29 April.

Discussion: Media News, Journalism.co.uk and Reporters Without Borders

Sarah Kessler / Mashable!:

Space Shuttle Twitpic Launches Woman to Tweeting Fame — When Stefanie Gordon boarded her plane in New York City to visit her parents in Palm Beach, the captain noted there was a chance passengers would witness the space shuttle Endeavour's last launch during the flight.

Discussion: TUAW, Search Engine Land, Softpedia News, The Atlantic Wire, 9 to 5 Mac, CNET News and Gawker

Tony Ortega / Runnin' Scared:

Graham Rayman's “NYPD Tapes” Series Wins Gold Keyboard, NY Press Club's Highest Award — The 2010 Village Voice series, “The NYPD Tapes,” has won the New York Press Club's Gold Keyboard award for outstanding enterprise or investigative reporting. The Gold Keyboard is the top honor the press club gives each year.

Discussion: AAN, Thanks:nitwitty

Erin Schulte / Fast Company:

Sassy 2.0: Social Media Catches Up With Jane Pratt At xoJane.com — Jane Pratt, founding editor of Sassy, was social media before social media existed. Today she's launching xoJane.com, her answer to Sassy for a constantly connected generation. — Sassy, the cool girl's anti-glossy …

Discussion: FishbowlNY, The Awl and The Atlantic Wire

Shea Bennett / AllTwitter:

Updated AP Stylebook Adds Geolocation, Link Shortener, Unfollow And Other Twitter Terms — The Associated Press Stylebook, aka “the journalist's bible”, have released their 2011 guide and have included some new social media terms, including Twitter-friendly words and phrases such as geolocation, stream, link Shortener and unfollow.

Discussion: Gawker

Peter Kafka / MediaMemo:

Back to the Future! NBC's Ignore-the-Web Ad Pitch — At the annual “upfront” presentations this week, the broadcast networks try to sell advertisers the shows they'll air next fall, using splashy presentations and cocktails. — Depending on the year and the network, you'll also hear some lip service paid to digital.

Discussion: Media Decoder