Mediagazer: Case Study: N.Y. Bookstore Finds Value in Hyperlocal Ads (Stephanie Miles/Street Fight)

Jeff Lehr / Joplin Globe:

Globe reporter joins neighborhood of survivors — JOPLIN, Mo. — My cat ran under the bed just as that terrible sky came huffing down from the west. — I dropped to my knees to try to coax him out. To take him down to what protection a ground-floor foyer closet might offer. — But he just wouldn't come.

Discussion: New York Post, Poynter and Poynter

Adam Hochberg / Poynter:

Joplin Globe's Facebook page locates, reunites missing people in tornado aftermath — After a massive tornado roared through Joplin, Mo., Sunday night, much of the city was left isolated without electricity, telephone service, or Internet connections. Survivors have found it difficult …

New York Times: In TV Crew's Hunt for Twisters, More Than They Bargained For

Marshall Kirkpatrick / ReadWriteWeb:

Cheezburger CEO Planning WordPress-Style News 2.0 Software — Once you've built an empire of funny cat pictures and other user-generated comedy ephemera, what do you do next? Ben Huh, CEO of the sprawling Cheezburger network of comedy websites, has begun discussing a side-project he's working on called The Moby Dick Project.

Discussion: GeekWire and eMedia Vitals

Stuart Elliott / Media Decoder:

YouTube Extends Plans for Ads Before Videos — In the early days of online video, commercials that appeared before viewers could watch clips, known as preroll, got “thumbs down” from most computer users. That attitude seems to have softened more recently, a change of heart that Web giants have noticed.

Discussion: Softpedia News, paidContent and The Next Web, more at Techmeme »

Jeff Cormier / The Next Web:

Did Ariana Huffington use stage to engage in market manipulation of AOL stock? — This morning at TechCrunch Disrupt, president and editor-in-chief of The Huffington Post Media Group, Arianna Huffington, in a “Fireside Chat” made an interesting and possibly illegal statement concerning the stock of AOL.

Discussion: Mixed Media, Gawker and Future of Journalism

Discussion: TechCrunch, NYConvergence.com, Adweek, Fast Company, Betabeat and VentureBeat

Joe Pompeo / Yahoo! News:

Reuters strikes deal to syndicate third-party investigative journalism — To diversify its content offerings, news service Thomson Reuters has established relationships with a variety of third-party websites, such as The Wrap and Hollywood.tv (entertainment/celebrities), Examiner.com (amateur local news) and SB Nation (sports).

Discussion: Poynter

Jeremy W. Peters / Media Decoder:

Frank Bruni Named Times Op-Ed Columnist — Frank Bruni, whose writing career at The New York Times has spanned two presidential campaigns, a pope and more than five years as chief restaurant critic, has been named an op-ed columnist. — Andrew M. Rosenthal, editor of the Opinion Pages …

Discussion: Columbia University …, mediabistro.com, Poynter, National Review, WWD Media Headlines, The Huffington Post, The Wrap, New York Magazine, Yahoo! News, Gawker, FishbowlNY and Adweek

Elizabeth Jensen / New York Times:

Burdened by PBS Dues, Stations Consider Withdrawing — ORLANDO, Fla. — Television executives who gathered here last week for PBS's annual meeting enthusiastically embraced projects such as the five-part “Women, War and Peace” and heard the actress Anna Deavere Smith speak so passionately …

Discussion: TVNewser, Poynter, Future of Journalism and Free Press

Joshua Brustein / New York Times:

Fine Print Blurs Who's in Control of Online Photos — If you post a photo on the Web, it still belongs to you, right? Well, be sure to read the fine print. — World Entertainment News Network, a news and photo agency, announced this month that it had become the “exclusive photo agency partner” …

Discussion: SocialTimes.com and Big Journalism

Fortune:

Facebook: Journalists' friend or foe? — A new Facebook effort aims to help journalists use social media. But other motives may be at work. — Vadim Lavrusik — FORTUNE — Vadim Lavrusik, the cherub-cheeked 25-year old who heads up Facebook's new journalist program initiative …

Stephanie Miles / Street Fight:

Case Study: N.Y. Bookstore Finds Value in Hyperlocal Ads — As the owner of Present Tense, an independent bookstore in Batavia, N.Y., Erica Caldwell maintains close ties to her local community. She uses online and offline advertising to strengthen these bonds, running advertisements concurrently …

Jeff Sonderman / Poynter:

Aside Magazine app runs on any tablet, shows what developers can do with HTML5 — A pair of Berlin-based designers has released a prototype of what they call the world's first HTML5 magazine for tablets. — The project, called Aside Magazine, is an impressive demonstration of the design …

Discussion: eMedia Vitals

Kevin Hoffman / The Blotter:

DOA: Pioneer Press runs Tim Pawlenty presidential announcement on obit page — Tim Pawlenty's presidential campaign is Dead On Arrival, according to his hometown newspaper. — The St. Paul Pioneer Press hilariously ran the announcement of T-Paw's presidential campaign on the Obituary page this morning.

Discussion: The Caucus, FishbowlNY, Mediaite, The Huffington Post and The Hill

Matt Marshall / VentureBeat:

VentureBeat hires Wired's Dylan Tweney, and still looking for more awesome team members — Big changes are afoot here at VentureBeat, and we're looking to staff up with more full-time writers, freelancers, and reporting interns. — To wit, we're extremely delighted to announce that Dylan Tweney …

Eli Pariser / New York Times:

When the Internet Thinks It Knows You — ONCE upon a time, the story goes, we lived in a broadcast society. In that dusty pre-Internet age, the tools for sharing information weren't widely available. If you wanted to share your thoughts with the masses, you had to own a printing press …

Nate Freeman / New York Observer:

Fate of Elaine's Out of Graydon Carter's Hands — Aging New York literati may still be praying for a savior to swoop in and save Elaine's, but Graydon Carter will not be making any eleventh-hour power purchases. — The Upper East Side ink-stained parlor announced it would close this Thursday …

Rip Empson / TechCrunch:

Jeff Jarvis: When It Comes To New Journalism, ‘Transparency Is The New Objectivity’ — Jeff Jarvis is the creator of Entertainment Weekly, a San Francisco Examiner columnist, the Associate Publisher of The Daily News, and a consultant to new media companies — in other words, a veteran of the old school and a proponent of the new.

Edmund Lee / AdAge:

AOL Seeks Heidi Klum's Advice in Million-Dollar Content Deal — Ad Age Talks to the Supermodel About Her How-to-Video Partnership That Lets People 'Speak to the Horse's Mouth' — AOL began publishing its content partnership with fashion model Heidi Klum today, AOL's latest celebrity acquisition …

ProPublica:

Inside the Campaign to Release Al-Jazeera English Journalist Dorothy Parvaz — A version of this story was co-published with the Los Angeles Times. — The phone call came in the middle of the night last month, when my brother Todd and I were visiting our father in a suburb of Portland …

Discussion: Los Angeles Times and Boston Globe, Thanks:propublica

Paige Albiniak / Variety:

Media moguls don't heir plans — Street speculates about News Corp., Viacom exex — Retirement? What retirement? — New Corp. founder Rupert Murdoch just hit 80. Viacom and CBS topper Sumner Redstone turns 88 on May 27. But neither mogul seems about to relinquish his perch atop a media empire.

Chris Rovzar / New York Magazine:

What Is It With Adweek and Lady Editors? — First, Arianna Huffington is accused of using a courtesan's techniques. Then Elizabeth Spiers's appointment as editor of the Observer is compared to a bad marriage. And this week, even though Adweek admits Tina Brown has improved the content …

Discussion: Adweek, The Atlantic Wire and PSFK, Thanks:laureni