Mediagazer: The Atlantic Launches Twitter-Based Book Club (Lauren Indvik/Mashable!)

Sam Schechner / Wall Street Journal:

TV Audience Shrinking — Season Ends With High Viewership for Finales but Overall Trend Shows Decline in 18-49 Group — Fewer young people watched TV on traditional sets over the past television season, the second consecutive year of decline as viewers face a proliferation of ways to watch TV shows.

Discussion: Company Town, Adweek and NetNewsCheck Latest

Sarah Marshall / Journalism.co.uk:

Mail Online expected to become world's most popular news website — The Mail Online could become the most popular news website in the world as bosses predict 70 million unique users will be reported for May. — In March the Mail Online overtook the Huffington Post to become the world's second most read news website.

Discussion: Yahoo! News and FishbowlNY

New York Times:

Facebook Is Developing Ways to Share Media — Facebook is developing features that will make the sharing of users' favorite music, television shows and other media as much a part of its site as playing games or posting vacation photos. — The company is in discussions with several online music services …

Discussion: Disruptors, Softpedia News, Venture Capital Dispatch and WebProNews, more at Techmeme »

Lauren Indvik / Mashable!:

The Atlantic Launches Twitter-Based Book Club — The Atlantic has announced the first selection for 1book140, an online reading and discussion club that will span the publication's presences on Twitter, Facebook and Tumblr, as well its website. — Readers, in conjunction …

Discussion: FishbowlNY, SocialTimes.com, gigaom.com, eMedia Vitals, Future of Journalism and MediaPost

Jeff Sonderman / Poynter:

The opportunities and challenges of Meporter, a new citizen journalism mobile app — A mobile app called Meporter aims to help citizen journalists report on events and breaking news. — Meporter launched Tuesday afternoon at the TechCrunch Disrupt conference in New York City.

Thanks:jeffsondermanch

Michael Calderone / The Huffington Post:

Why Are Staffers Leaving Murdoch's iPad Paper? — NEW YORK — In the months leading up to Rupert Murdoch's unveiling of The Daily at the Guggenheim Museum, the buzz in media circles centered on all the journalists flocking to the forthcoming iPad-only ânewspaper.â Lately, thereâs been more talk of whoâs leaving.

Discussion: FishbowlNY, mediabistro.com, Poynter and Yahoo! News

Rick Edmonds / Poynter:

Why a Boston Globe sale is improbable (but not impossible) — Stop me if you've heard this one before: A group of civic-minded local businessmen hope to buy a shrinking metro paper, manage it with fresh eyes and restore it to its glory days. — The scenario is playing out again this week in Boston …

Discussion: Poynter

Jeff Bercovici / Mixed Media:

Some Good News for AOL: Patch Traffic Has Doubled This Year — Spending $315 million to buy the Huffington Post was a big deal for AOL, but, in terms of ongoing investment, Patch is a much bigger one. The hyperlocal news network is burning through $40 million a quarter — more than Huffpo spent in all of last year.

Discussion: The Wire, Future of Journalism and paidContent

Rob Golum / Bloomberg:

Viacom's 67% Dividend Boost Lifts Redstone Yearly Payment to $41 Million — Viacom Inc. (VIA), owner of MTV Networks and Paramount Pictures, increased its quarterly dividend by 67 percent to 25 cents a share, boosting the yearly payment to Chairman Sumner Redstone's family company to $41 million.

Discussion: Company Town and FishbowlNY

Jeffrey Benzing / American Journalism Review:

That Bok Choy Moment — Why the AP Stylebook now has a section on food terms, and how it came together.Fri. — Jeffrey Benzing (jbenzing@ajr.umd.edu) is an AJR editorial assistant. — The AP Stylebook now has an entry on corn smut. — It's under “H” for huitlacoche …

Josh Marshall / Talking Points Memo:

NYSE Tries to Body Slam TPM! — If you're a news editor you'll want to hear this. — The New York Stock Exchange now claims that you have to get their permission (express or implicit) before you use images connected to the New York Stock Exchange. So if you find a wire photo …

Discussion: LA Observed, Forbes.com, Techdirt, Poynter, Epicenter, Nieman Journalism Lab, MetaFilter and Boing Boing

Nieman Journalism Lab:

Sarah Palin's 2009 “death panel” claims: How the media handled them, and why that matters — Editor's Note: This article was originally published on the journalism-and-policy blog Lippmann Would Roll. Written by Matthew L. Schafer, the piece is a distillation of an academic study conducted …

Discussion: CJR and The Nation

Jim Romenesko / Poynter:

Sandberg leaves WSJ to become Bloomberg.com editor — Romenesko Misc. — Jared Sandberg has been with the Wall Street Journal for nearly 20 years and was its first Internet beat reporter. As Bloomberg.com editor, he'll report to Josh Tyrangiel, editorial director of Bloomberg Digital and editor of Bloomberg Businessweek.