Mediagazer: NYT Discounts iPad Access By 80 Percent For Lincoln Subs (Staci D. Kramer/paidContent)

6:55 PM ET, May 31, 2011

Top News:

Mallary Jean Tenore / Poynter:

5 small steps journalists can take to build a bigger, more engaged audience — Traffic on news sites isn't just about page views and unique visits; it's about people. To build an audience, you have to engage with your site's users and develop strategies to help you maintain your current audience …

Discussion: Future of Journalism

Jeff Bercovici / Mixed Media:

Jann Wenner Is Wrong Again, This Time About Tablets — Jann Wenner. Image by Getty Images via @daylife — Jann Wenner, the founder and owner of Rolling Stone and Us Weekly, thinks it will be “a generation at least, maybe two generations” before readers switch en masse from printed magazines to tablet computers like the iPad.

Discussion: Future of Journalism, more at Techmeme », Thanks:laureni

Nat Ives / AdAge:
Jann Wenner: Magazines' Rush to iPad Is ‘Sheer Insanity and Insecurity and Fear’

Discussion: Future of Journalism, PC Magazine, NYConvergence.com, AppleInsider, MediaPost, Electronista, Gizmodo, Techland, FishbowlNY, Fortune, Noted, eBookNewser, FT Tech Hub, Rex Hammock's RexBlog.com, Future Journalism Project and Common Sense Journalism, more at Techmeme »

Greg Sandoval / CNET News:

Apple still wants films, TV shows for iCloud — Feature films could be part of Apple's iCloud launch next week. — In the past several weeks, Apple executives have stepped up their attempts to convince some of the major Hollywood film studios to issue licenses that would enable Apple …

Discussion: SAI, AppleInsider, Electronista, The Next Web, MacRumors, MacStories and parislemon, more at Techmeme »

Parmy Olson / Disruptors:

Interview With PBS Hackers: We Did It For ‘Lulz And Justice’ — The deface page posted on the PBS website by small hacking group LulzSec. — Ever wonder why black hat hackers and cyber vigilantes risk prison terms to do what they do? The group of four people who hacked the PBS NewsHour website …

Discussion: Future of Journalism, TechFlash, http://www.Stinkyjournalism …, TVWeek.com, Eurogamer, ZDNet, L.A. Times Tech Blog and On Media's Blog, more at Techmeme »

Kevin Poulsen / Threat Level:
Hacktivists Scorch PBS in Retaliation for WikiLeaks Documentary

Brian Steinberg / AdAge:

News Corp.'s Hulu Hope: To Add More Commercials — Plan Is to Beef Up Inventory so Fox Can Sell Advertisers Richer Cross-platform Deals — Coming soon to Hulu: More ads? — As it negotiates its next contract with Hulu, News Corp. is pushing for the ability to run a greater number of ads …

Discussion: MediaPost, NetNewsCheck Latest, Mashable!, rbr.com and Media Buyer Planner

Russell Adams / Wall Street Journal:

New Business Model in Vogue at Condé Nast — Condé Nast—the glitzy magazine empire that was brought to its knees by the advertising recession—is grappling with the fundamental challenge also facing many of its peers: how to preserve its print business while it also tries …

Discussion: The Wire, @iwantmedia, @editorialiste and NYConvergence.com

Dawn C. Chmielewski / Los Angeles Times:

YouTube counting on former Netflix exec to help it turn a profit — Robert Kyncl negotiated the deals that gave Netflix subscribers access to thousands of movies and television shows. Now he's hoping to repeat that feat as head of TV and film for Google and YouTube.

Discussion: Company Town and The Wire

Keith J. Kelly / New York Post:

Hearst buys Lagardare's international titles for $919.4M — The ink will soon dry on the biggest magazine deal of the year — at least a month ahead of schedule, sources said. — Hearst's nearly $1 billion purchase of the international magazine empire of the Lagardere Group is going to close today, sources said.

Discussion: Folio

Joe Pompeo / Yahoo! News:

Recently acquired Felix Dennis mag Mental Floss taps Playboy, Maxim vet James Kaminsky as editor — If a well-traveled captain is what it takes to steer a magazine out of relative obscurity, Mental Floss may soon find itself sailing into breezier seas. — The magazine—a bi-monthly compendium …

Discussion: FishbowlNY

Staci D. Kramer / paidContent:

NYT Discounts iPad Access By 80 Percent For Lincoln Subs — The New York Times Co. (NYSE: NYT) is pulling out the stops to build a base during the first year of its digital subscriptions. The latest: supplementing a marketing deal with Lincoln for free access to NYTimes.com and smartphones …

Discussion: Poynter and NetNewsCheck Latest

Lauren Indvik / Mashable!:

Men's & Women's Health Launch Search for Most Attractive Bodies on Facebook — Men's Health and Women's Health have launched a joint search for the fittest bodies to feature in their respective magazines — and they're doing so on Facebook. — From now until July 24 …

Thanks:laureni

Katie Feola / Adweek:

Heir to the Times' Throne? — If The New York Times' new paywall does somehow end up being the success the paper sorely needs, one man may benefit most of all: David Perpich, the Ochs-Sulzberger heir you've never heard of, the man who, if the paywall works, will look very much like his family's best hope.

Discussion: NetNewsCheck Latest

Bobbie Johnson / GigaOM:

Can Twitter Survive the British Privacy Onslaught? — What is it that the British have against Twitter's legal department? Not only did the company become embroiled in a legal controversy in Britain surrounding a court order gagging the press from naming soccer player Ryan Giggs as an alleged adulterer …

Discussion: Guardian and The Next Web