Mediagazer: YouTube Expects Half of Ad Spending to be Cost Per View by 2015 (Andy Plesser/Beet.TV)

4:00 AM ET, June 9, 2011

Top News:

Nicholas Carlson / SAI:

Confessions Of Patch Salesperson: “It's Been A Disaster” — AOL is betting $120 million this year on a network of local news Websites called Patch. — It's overseen by Arianna Huffington. — Clayton Moran of the Benchmark Group says AOL's fate will “hinge on the success or failure of Patch.”

Discussion: Future of Journalism and blogs.forbes.com

Henry Blodget / SAI:

AOL's Newsroom Is Now Bigger Than The New York Times's — Here's a startling statistic about the enormous bet AOL is making on content: — AOL's newsroom is now bigger than the New York Times'. — Come again? — AOL's news and content operation now has three main parts: Huffington Post …

Clark Fredricksen / eMarketer:

Online Advertising Market Poised to Grow 20% in 2011 — New Forecast Shows Display on Trajectory to Overtake Search — The US online advertising market is poised for rapid growth this year, with spending expected to exceed $31 billion, according to a new forecast by eMarketer.

Discussion: VentureBeat, paidContent, Forbes.com, rbr.com, TechCrunch and GigaOM

Emily Steel / Wall Street Journal:

Big Pop Seen for Online Ads — Web Spending Expected to Rise 20%, Accounting for 20% of Marketers' Outlays — Marketers are poised to ramp up their spending on Web ads this year more quickly than previously expected, as advertisers allocate an increasing share of their budgets to the Internet …

Ryan Lawler / GigaOM:

NBC finally ‘gets it,’ will kill the Olympic tape delay — The new-look NBC Universal, now owned by Comcast and helmed by Steve Burke, has kept one tradition from the previous regime intact by retaining rights to broadcasts of the Olympic games through 2020.

Discussion: SportsMoney, Company Town, MediaPost, Los Angeles Times, AdAge and Tuned In

Jim Romenesko / Poynter:

Columbia Journalism Review starts search for editor-in-chief — Romenesko Misc. — The job description says: “The editor-in-chief provides the editorial vision and voice, supervises a professional editorial staff of nine plus a large team of freelancers, and manages an editorial budget …

Adweek:

In 2 Years Nearly All TV Content Will Be Online On mobile too, predict network execs By D.M. Levine — Executives from Disney, Turner, and Comcast were in unanimous agreement that we are only two years away from 75 percent of TV content being available online and on mobile devices.

Discussion: MarketingVox News & Trends and MediaPost

Andy Plesser / Beet.TV:

YouTube Expects Half of Ad Spending to be Cost Per View by 2015 — The conventional means of charging for online video on a cost per thousand impressions (CPM) for video ad is quickly changing. — By 2015, half of video ads will be charged on a cost per view basis, meaning advertisers …

Discussion: Future of Journalism

Nielsen Wire:

Kids Today: How the Class of 2011 Engages with Media — 1993 was a big year. The Mosaic Internet Web browser was launched, NAFTA was signed, Seinfeld won an Emmy for Outstanding Comedy Series and the high school class of 2011 was born. Nielsen congratulates the class of 2011 and takes look …

Discussion: VentureBeat

Mark Landler / New York Times:

A New Voice of America for the Age of Twitter — WASHINGTON — When Walter Isaacson championed Voice of America's decision to shut down its shortwave radio broadcasts to China — and shift those funds to the Internet, cellphones and other forms of digital media — he viewed it as the sensible updating …

Discussion: On Media's Blog

Jon Slattery:

Jemima Khan joins Indy as new associate editor — Independent editor-in-chief Simon Kelner announced on Twitter today that Jemima Khan is joining the Independent and i as associate editor. — Khan generated masses of publicity when she guest editied the New Statesman earlier this year …

Discussion: Guardian and Press Gazette

Ed Pilkington / Guardian:

Jill Abramson: 'I'm a battle-scarred veteran' — The first woman editor of the New York Times tells why she got the job, how she'll handle the crucial transition to digital - and why her tattoo is so important to her — Jill Abramson is congratulated by staff, including outgoing editor Bill Keller (centre).

Discussion: The New York Observer, Media Research Center, CJR, LA Observed and The Atlantic Wire

Anna Peele / Esquire:
Times Director Saw Keller ‘About to Throw in the Towel’

Discussion: The New York Observer

John Eggerton / Broadcasting & Cable:

Genachowski Plans to Delete Fairness Doctrine From Code of Federal Regs — FCC Chairman Julius Genachowski has told Congress he supports striking the so-called ‘fairness doctrine’ and a couple of its corollaries from the Code of Federal Regulations. — That came in a letter responding …

Discussion: Hillicon Valley, TVNewser, rbr.com and Free Press