Mediagazer: Case Study: Using TV Star Tweets to Engage Viewers (eMarketer)

4:25 PM ET, June 13, 2011

Top News:

For Instant Ratings, Interviews With a Checkbook — Before the subjects of headlining news stories agree to a television interview these days, some have one question: how much money can I make? — ABC and NBC, embroiled in a fight for viewers in the mornings, are increasingly in the news …

Discussion: American Journalism Review, The Huffington Post, The Wire, Yahoo! News, The Atlantic Wire, TVNewser, Adweek and Chickaboomer

Julie Moos / Poynter:
ABC's Chris Cuomo defends checkbook journalism: ‘It is the state of play right now’

Discussion: The Atlantic Wire, Adweek, CNN and Chickaboomer

Tanzina Vega / Media Decoder:

Publisher Brings Digital Shopping to Its Magazines — The photos and quizzes in Hearst's online magazines are about to get a digital upgrade. — On Monday, Hearst Magazines Digital Media will announce two new features for its online publications that will make it easier for readers to buy the products they see on the page.

Discussion: Future of Journalism, NYConvergence.com, The New York Observer, Media News International and eMedia Vitals

Matthew Lasar / Ars Technica:

Has the Internet “hamsterized” journalism? — Hey there newspaper reporter—has your broadband-powered job got you filing not only conventional stories, but blogging, video blogging, Facebooking, podcasting, picture posting, and Tweeting? If so, you'll be happy to know that the Federal …

Discussion: FishbowlNY, Future of Journalism, TechCrunch and Editors Weblog

Peter Kafka / AllThingsD:

AOL Raids Conde Nast For New Moviefone Editor — AOL has a new editor for movie ticket portal Moviefone: Vanity Fair web boss Michael Hogan. — Hogan will take the spot last occupied by Patricia Chui, who was fired by AOL in April. — Hogan, who starts his new job June 26 …

Discussion: Poynter, Adweek, mediabistro.com, The Wrap, Vanity Fair and FishbowlNY

Adweek:

Bloomberg Strikes Again — Bloomberg Markets magazine has been flying under the radar—surprising, considering its readership consists of some of the country's richest CEOs and financiers. But now it's introducing a new franchise and taking the fight right to bigger rival titles.

Discussion: FishbowlNY, Future of Journalism and The Wire

Matt Thompson / Poynter:

4 ways content management systems are evolving & why it matters to journalists — One byproduct of the digital media revolution is that most journalists today are techies, to a point. It's increasingly rare to encounter reporters who don't covet the latest hyper-powered smartphone.

Lewis DVorkin / The Copy Box:

Forbes Update: Our New Newsroom for the Digital Era Is Now Up and Running — I love the newsroom. Yes, I keep saying that. I can remember the exact layout of my first, when I was a cub reporter 40 years ago at The Daily Iowan, the University of Iowa student newspaper.

Discussion: Future of Journalism and eMedia Vitals

Jeff Jarvis / BuzzMachine:

The orthodoxy of the article, part II — Frédéric Filoux willfully misrepresents me so that he may uphold the orthodoxy of the article. He will be disappointed to learn that we agree more than he wishes. Here is what I am really saying about the article.

Discussion: Guardian and eMedia Vitals

Frédéric Filloux / Monday Note:
Jazz Is not a Byproduct of Rap Music

Discussion: Guardian and GigaOM

Adweek:

First Mover: Emily Bell — Adweek: You were doing cutting-edge journalism. Why'd you pack it up for the musty old halls of academia? — Emily Bell: Somebody made the joke that the curriculum looks like it was written by Joseph Pulitzer. But we have an incredible set of young faculty who are adjuncting.

Financial Times:

Reuters hires Harry Evans to widen its reach — Pressure from Bloomberg and print and online competitors has pushed the company to make several high-profile appointments in search for greater influence

Lauren A. E. Schuker / Wall Street Journal:

Current TV Bets Big on Olbermann — Keith Olbermann returns to television next Monday on cable network Current TV facing a formidable task: persuading viewers to tune into a virtually unknown channel to watch his new nightly show. — For Current TV, it's also an expensive gamble.

Discussion: Company Town

New York Post:

AMI is on the block — National Enquirer owner American Media Inc. has been shopping itself in recent months and has managed to attract at least one potential buyer, The Post has learned. — Sources said private-equity giant Apollo Management had stalked AMI, which also owns Star …

Discussion: Adweek, The Wire and MinOnline

Jeff Bercovici / Mixed Media:

New Plaintiffs Join Class Action Suit Against Huffington Post — Jonathan Tasini. Image via Wikipedia — The Huffington Post has been hiring like crazy since AOL bought it — Vanity Fair's Michael Hogan is the newest addition — but a legal antagonist has been doing some recruiting of his own.

Discussion: paidContent

Hamilton Nolan / Gawker:

What Not to Do When Being Profiled by the Media — Philippe Reines (pictured, at left) is Hillary Clinton's longtime adviser/ flack/ purse-toter. He's an inveterate gossip-spreader, self-promoter, and berater of reporters on behalf of his boss. And he loves to be recognized for his work!

Discussion: FishbowlDC