Mediagazer: The lifespan of online content is nasty, brutish and short (Michael Cervieri/ScribeMedia.org)

8:45 AM ET, June 22, 2011

Top News:

Dawn Chmielewski / Company Town:

Yahoo approaches Hulu about possible acquisition — Yahoo Inc. recently approached Hulu to discuss a possible acquisition of the popular online video service, according to a person with knowledge of the matter. — Hulu, which streams television shows on the Internet, has been the subject of intense speculation about its future.

Discussion: TechCrunch, Techland, Guardian, The Wrap, Electronista, SAI, FT Tech Hub, Future of Journalism and Gizmodo, more at Techmeme »

Wall Street Journal:

Website Hulu Considers Sale — Web-video site Hulu LLC is weighing whether to sell itself after a potential buyer for the company approached it with an offer, people familiar with the matter said. — The identity of the buyer couldn't be learned. The offer has spurred Hulu's board to study its options …

Discussion: App Advice, paidContent, GigaOM, Engadget, Deadline.com, DealBook, Forbes.com and The Huffington Post

Jay Yarow / SAI: Silicon Alley Insider:

Hulu Considering Selling Itself After Receiving An Offer — Hulu is considering selling itself after being approached with a buyout offer, according to tweets from CNBC and WSJ reporters. — Julia Boorstin at CNBC says the offer did not come from Google, but doesn't say who the offer did come from.

Discussion: @jboorstin, @preetatweets, VentureBeat, @bristei, Gizmodo, Media Maverick and Deal Journal, more at Techmeme »

Mathew Ingram / GigaOM:

Can OnSwipe convince media to go web instead of app? — OnSwipe, the New York-based startup that we wrote about awhile back, is launching the full version of its mobile web-publishing service today: a platform that allows websites and media companies to create tablet-friendly views …

Discussion: Epicenter, Ubergizmo, eMedia Vitals, PC Magazine, Future of Journalism and TechCrunch, Thanks:mirkolorenz

Jeff Sonderman / Poynter:
6 reasons to consider Onswipe for tablet-friendly websites

Discussion: The Next Web and Betabeat

The Atlantic Online:

What Big Media Can Learn From the New York Public Library — Despite looming budget cuts, the library is flourishing and putting out some of the most innovative online projects in the country — NEW YORK — Two massive lions flank the steps of the New York Public Library's flagship building on Fifth Avenue.

Discussion: Nieman Journalism Lab and bookforum.com

Jim / Gannett Blog:

Bulletin: Gannett announces 700 newspaper layoffs — U.S. newspapers division President Bob Dickey distributed the following memo today: — CONFIDENTIAL CONTAINS PROPRIETARY BUSINESS INFORMATION - NOT FOR PUBLIC DISSEMINATION — June 21, 2011 — To: All US Community Publishing employees

Discussion: Poynter, paidContent, Poynter, MediaPost and Adweek

Michael Cervieri / ScribeMedia.org:

The lifespan of online content is nasty, brutish and short … An ugly truth about online media is the incredibly fast decay rates of content objects. Even the most compelling content once published experiences a quick drop off in engagement relative to its perceived value.

Discussion: Future of Journalism

David Kravets / Threat Level:

Righthaven Loss: Judge Rules Reposting Entire Article Is Fair Use — A federal judge ruled Monday that publishing an entire article without the rights holder's authorization was a fair use of the work, in yet another blow to newspaper copyright troll Righthaven.

Discussion: Poynter, paidContent, Runnin' Scared, FishbowlNY, PlagiarismToday, Future of Journalism, Techdirt, WebProNews, Electronic Frontier Foundation and http://www.Stinkyjournalism …

Peter Kafka / AllThingsD:

Turntable.fm Really Is Awesome. Is It Legal? — Turntable.fm is a little miracle that does something simple and essential: It lets you play your favorite songs for your friends and strangers on the Web, in real time, for free. — I'd say it's astonishing no one has done it before …

Discussion: Future of Journalism, Pop & Hiss, The Next Web, TechCrunch and Forbes.com, more at Techmeme »

Kat Stoeffel / The New York Observer:

Nightcrawlers! Party Reporting and the Paper of Record — At the Tony Awards last week, a pair of the city's rival nightlife columnists, Sarah Maslin Nir of The New York Times and Marshall Heyman of The Wall Street Journal, happened to walk into the Beacon Theatre together.

Laura Hazard Owen / paidContent:

Barnes & Noble: E-books Now Outsell Print Books 3 To 1 On BN.com — As Barnes & Noble's board reviews a bid from Liberty Media to acquire the company, it still has to focus on the here-and-now of running a business with physical and digital components. On the digital side, the news is good.

Discussion: Barnes & Noble, Inc., Bloomberg, BNET and ReadWriteWeb

Daniel Schuman / Sunlight Foundation Blog:

Moving Congress Online: Modernizing Information Delivery in the House — by Eric Mill, Sunlight Foundation Developer, and Jacob Hutt, Policy Intern — What would Congress look like with bill markups conducted on iPads, real-time versioning of statutes, and without bulky, printed Federal Registers?

Mat Honan / Gizmodo:

I Call This Blackmail — Aol employee Mike Arrington is angry! The TechCrunch founder and co-editor fired off a histrionic screed yesterday directed at Caterina Fake, founder of Flickr and Hunch, with an explicit threat aimed at anyone who doesn't kowtow to him.

Discussion: The Atlantic Wire, SAI, Digital Media and TechCrunch

Megan Garber / Nieman Journalism Lab:

Meet Engine28, an arts-focused pop-up newsroom — It has the makings of an MTV show: Forty journalists...picked to work in a house...and have their lives taped. But The Real World this is not. — Engine28 is another kind of reality show: a pop-up newsroom.

Discussion: LA Observed and Editors Weblog