Mediagazer: Hearst's Umbrella Ad Campaign (Stuart Elliott/Media Decoder)

Hulu's Owners Weigh Cons of a Possible Sale of the Site — Online-video pioneer Hulu LLC has been a headache for its Hollywood owners at times. But now the owners who control Hulu's fate are asking themselves whether the website might be an even bigger nuisance to them in someone else's hands.

Discussion: Adweek, Digital Trends, CNET News, ZDNet and Electronista

Jeremy W. Peters / Media Decoder:

Politico Enters E-Book Venture With Random House — Politico, an accelerant to the news cycle like wind is to brushfire, is taking on the one realm of political news that it has not yet sped up: book publishing. — The all-things-politics Web site is teaming up with Random House …

Discussion: Adweek, Yahoo! News, paidContent, Rex Hammock's RexBlog.com and The Book Bench

Wall Street Journal:

Meredith Expands Its Menu — Meredith is adding two food magazines as it expands into a category the company says is ripe for targeting cost-conscious consumers. — LIVE NOW — Markets Hub: Markets react ahead of a critical vote in Greece on an austerity program. Plus, big banks fret over capital requirements.

Discussion: eMedia Vitals, TechCrunch and MediaPost

David Carr / New York Times:

A Newsroom That Doesn't Need News — This is when TMZ punches in and goes to work making a television show that is beamed out five nights a week to the rest of us, mining our culture's need to know every single little thing about celebrities. — Syndicated by Fox Broadcasting for the past three years …

Discussion: The Wire and LA Observed

Suw / Strange Attractor:

The Guardian: Burning platform is burning — After The Guardian and The Observer announced its ‘digital-first’ strategy the other week, which I, like Kevin, see as a burning platform admission, Alan Rusbridger went on Radio 4′s Media Show (MP3) to talk about the situation.

Discussion: Strange Attractor and Guardian

Jeremy W. Peters / New York Times:

The Right's Blogger Provocateur — MINNEAPOLIS — Andrew Breitbart wasn't supposed to be sitting here in a television studio makeup chair. But when he heard that Anthony Weiner was about to announce his resignation, he dropped everything. — Mr. Breitbart, the conservative author …

Discussion: The Wire and Poynter

Stuart Elliott / Media Decoder:

Hearst's Umbrella Ad Campaign — On Monday, Hearst Magazines is to begin an elaborate advertising campaign, aimed at advertisers and readers, to burnish its brand image rather than promote individual magazines like Esquire or Good Housekeeping. The campaign, with the “Unbound” theme …

Discussion: rbr.com, FishbowlNY and Adweek

Greg Sandoval / Media Maverick:

Take that Netflix, HBO Go app sees big growth — If you don't believe cord cutting exists and that there isn't any competition between Netflix and cable programmers, then you needn't read on. — If on the other hand, you at least see the potential for Netflix to some day snatch customers away …

Discussion: TVWeek.com, NetNewsCheck Latest, Fast Company, Electronista and Lost Remote, more at Techmeme »

Lucia Moses / Adweek:

Can Time Out's Tony Elliott Weather the Storm? — Tony Elliott, founder and chairman of the Time Out empire, is not a man used to begging. But in 2008, his company, which had already been battered by the digital revolution, was in dire straits thanks to the recession.

Discussion: The Wire

Mallary Jean Tenore / Poynter:

NBC White House correspondent Chuck Todd: 'The media is flat; we're all sort of equal' — NBC Chief White House Correspondent Chuck Todd used to be anti-Twitter. He saw it as a site where people posted uninteresting tidbits about their daily lives, and he didn't think it had any news value.

Discussion: @jayrosen_nyu

Jeff Jarvis / Guardian:

Digital first: what it means for journalism — Journalists have roles to play in collaborating with and organising communities - and the article is just part of the mix — The article is no longer the atomic unit of news. It's not dead. I didn't kill it.

Discussion: martin cloake and BuzzMachine

Lewis DVorkin / The Copy Box:

Journalists and Statistics: Paying Attention to the Data of a New Media World — I'm pretty obsessed with watching our traffic on Forbes.com. My preferred data enabler of the moment is my Android cell phone (somewhat sadly, I also have an iPhone, an iPad and a new Galaxy Tab for backup …

Discussion: eMedia Vitals

Jim Romenesko / Poynter:

Want to know which PR pitches tickled Pogue? It'll cost you! — Romenesko Misc. — An email sent this morning by PR Daily publisher Ragan Communications promotes an upcoming $159 seminar ("Pitch me, Baby") featuring “a video rebroadcast” of New York Times tech columnist David Pogue's favorite PR pitches.

Mallary Jean Tenore / Poynter:

Brian Stelter on writing a book: ‘I suspect it will be excruciatingly hard’ — New York Times media reporter Brian Stelter has experimented with a variety of platforms as a writer — Twitter, Tumblr, newspaper stories and blog posts for The New York Times. — But as he sets out to write …

Discussion: Publishers Weekly, The New York Observer, Poynter and Mediaite