Mediagazer: Why Now Is The Time To Shift TV Ad Dollars To Online Video (Mike Sullivan/MediaPost)

9:00 AM ET, July 1, 2011

Top News:

Jim Romenesko / Poynter:

E.W. Scripps Co. issues Social Media Policy — Romenesko Misc. — The publisher of the Commercial Appeal in Memphis, the Knoxville News Sentinel, and other newspapers (it owns TV stations, too) tells employees that “while the use of social media enhances the company's commitment to providing …

Discussion: B2B Memes

Jessica Lum / Readers' Representative Journal:

Social Media Day: Times reporters in 140 characters — In case you haven't gotten the memo (or tweet, email, message, text, etc.) Thursday is Social Media Day. Social websites Twitter and Facebook haven't been around for even a decade, yet the sites have had a significant effect — locally and abroad — on news in the last year.

Discussion: Mashable, Poynter and GigaOM

Chris Ariens / TVNewser:

Fox News to debut ‘The Five’ in Glenn Beck Timeslot — Fox News Channel will debut a new program called “The Five” airing in Glenn Beck's soon-to-be vacated timeslot beginning Monday, July 11 and running through the summer. — The show, a “The View"-like ensemble program …

Discussion: Media Decoder, Inside Cable News, Broadcasting & Cable, Mediaite, B&C, On Media's Blog, Hot Air, The Wire, MediaPost, The Atlantic Wire, Media Matters for America, FishbowlNY, rbr.com, The Wrap, The Huffington Post and mediabistro.com

Brian Stelter / New York Times:

Beck Uses Last Show on Fox to Allude to His New Venture — Glenn Beck spent his final day at the Fox News Channel thanking his viewers and colleagues and promoting his new Internet channel, GBTV, to the best of his contractual ability. — Mr. Beck, 47, who reached an agreement with Fox …

Discussion: Media Decoder, The Colorado Independent and The Daily Caller

The Marquee Blog:

Ashton Kutcher in Twitter war with Village Voice — Ashton Kutcher's seven million-plus followers no doubt have been keeping an eye on their Twitter feeds today as the actor seems to have found himself in the midst of a Twitter war. — The 33-year-old actor fired off a series of statements …

Discussion: Mashable, AdAge and Runnin' Scared, more at Techmeme »

Erik Wemple / Washington Post:

Village Voice strike averted — Just heard from Village Voice Editor in Chief Tony Ortega that management has reached an agreement with the union representing its workers. As reported previously here, Voice employees were getting 100 percent of their monthly premium paid by management.

Discussion: Poynter

John Cook / Gawker:

Roger Ailes' Secret Nixon-Era Blueprint for Fox News — Republican media strategist Roger Ailes launched Fox News Channel in 1996, ostensibly as a “fair and balanced” counterpoint to what he regarded as the liberal establishment media. But according to a remarkable document buried deep within …

Discussion: Poynter, Mediaite, The Atlantic Wire, New York Magazine, MediaPost and On Media's Blog

Mathew Ingram / GigaOM:

Flipboard wants to be the newsstand of the future — Flipboard, one of the first iPad applications to really take advantage of the new device's touch interface to create a kind of digital magazine, released a series of updates and new features Thursday that turn the app into even more of a tablet newsstand.

Discussion: eMedia Vitals, Inside Flipboard, MacStories and PR Newswire, Thanks:mathewi

Alexia Tsotsis / TechCrunch:
Flipboard 1.5 Integrates LinkedIn, Adds A Content Guide For Curated News Browsing

Discussion: Poynter, SocialTimes.com, Mashable!, ZDNet, PC Magazine, PhoneArena, Appolicious ™ App Directory, ReadWriteWeb, The Business Insider, The LinkedIn Blog, VatorNews, MobileBurn.com, Time, PC World, Read It Later Blog and AllThingsD

Megan Garber / Nieman Journalism Lab:

A year after its big redesign, how Google News is thinking about the best ways to present news stories — It's been a year since Google News launched its big redesign, the first major update of the Google News interface since it launched in 2002. The revamp put a new emphasis on customized news content …

Discussion: NetNewsCheck Latest

D.M. Levine / Adweek:

Facebook Pitches Social TV Creating program guides based on what friends watch By D.M. Levine — Facebook has a message for the television world: social TV is coming. Andy Mitchell, SVP of Strategic Partner Development at Facebook, pitched a crowd of media and branding honchos …

Discussion: Lost Remote, Future of Journalism and All Facebook, more at Techmeme »

Jeffrey A. Trachtenberg / Wall Street Journal:

Tweeting from a La-Z-Boy, An Unfinished Book Hits No. 1 — In a feat that even the best-selling writers might envy, young-adult author John Green's latest novel is No. 1 on Amazon.com and Barnes & Noble.com even though he's still working on it from his comfy La-Z-Boy in Indianapolis.

Michelle Dean / The Awl:

Tina Brown, Fanfiction And Princess Diana: Nine Observations — 1. Before we proceed, we might all need to take a moment to acknowledge that we've reached the point in our culture where former editors of the New Yorker are writing fanfiction. Publicly, I mean; who knows what William Shawn scribbled …

Discussion: Mixed Media

Janon Fisher / Adweek:

NY Post Fires Reporter For Leaking — Readers weren't the only ones hurt by the New York Post's newsstand price hike this week. — After Adweek broke the news that the tabloid would cost an extra quarter on Monday, editor-in-chief Col Allan went on a rampage to root out our newsroom sources.

Mike Sullivan / MediaPost:

Why Now Is The Time To Shift TV Ad Dollars To Online Video — The advertising industry's focus is dramatically shifting. Just a few years ago, ad buyer options were limited to print, mail, radio and TV advertising. Today, few campaigns can be considered even remotely relevant or complete …