Mediagazer: ALERT: SKY NEWS QUOTES JAMES MURDOCH SAYING THIS SUNDAY"S EDITION OF NEWS OF THE WORLD IS THE PAPER'S FINAL EDITION. (David Folkenflik/@davidfolkenflik)

11:50 AM ET, July 7, 2011

Top News:

The Murdoch Style, Under Pressure — Risk-taking and line-skirting have always been just one more cost of doing business for Rupert Murdoch. — But the widening voice-mail hacking scandal at the British tabloid News of the World threatens to stain the company's image in a way that other …

Discussion: Guardian, The Wire, CJR, On Media's Blog, DealBook, Online NewsHour, BBC, Los Angeles Times, CNN, Reuters, CNNMoney.com and The Lede

Peter Oborne / Spectator:

What the papers won't say — The omertà of Britain's press and politicians on phone-hacking amounts to complicity in crime — Let's try a thought experiment. Let's imagine that BP threw an extravagant party, with oysters and expensive champagne.

Discussion: BBC, Reuters, Crikey, FleetStreetBlues, Telegraph and Future of Journalism

news.sky.com:

Murdoch Folds NOTW Over Phone Hacking — This Sunday's News Of The World will be the last ever issue of the tabloid, James Murdoch has announced. More to follow...

David Folkenflik / @davidfolkenflik:

ALERT: SKY NEWS QUOTES JAMES MURDOCH SAYING THIS SUNDAY"S EDITION OF NEWS OF THE WORLD IS THE PAPER'S FINAL EDITION.

Discussion: Guardian

BBC:
Hugh Grant: How I exposed hacking

Discussion: Guardian, The New York Observer and Future of Journalism

Nick Davies / Guardian:
NoW detective surveillance: what Brooks knew

Discussion: blogs.telegraph.co.uk, The Independent, Press Gazette, Techdirt, CJR and Future of Journalism

Staci D. Kramer / paidContent:
Murdoch Responds To Hacking Claims From Sun Valley

Discussion: Guardian, New York Times, Press Gazette, BBC, Telegraph, Crikey, The Staggers, AlterNet.org, Media Week, On Media's Blog, Press Gazette, Slate and The Independent

The Daily Beast:

Elizabeth Smart, Network Pundit? — Amid the Casey Anthony frenzy, ABC News is close to unveiling its latest contributor. Howard Kurtz reports exclusively on the kidnap victim's new career. — Elizabeth Smart first came into our consciousness nearly a decade ago as a 14-year-old girl kidnapped from her Salt Lake City bedroom.

Discussion: Adweek, The New York Observer, The Wire, mediabistro.com, Gawker and Washington Post

David Kaplan / paidContent:

Reuters.com Gets Another ‘New Look’, Starting With Homepage — Less than two years after Reuters.com got a major overhaul to make it more “consumer-facing”, the site is getting another revamp that reflects the changes being put in place by Stephen Adler and Chrystia Freeland, the head of the Reuters …

Discussion: FishbowlNY

Jim Romenesko / Poynter:
De Rosa named Reuters.com social media editor

Discussion: eMedia Vitals and FishbowlNY

Jon Steinberg:

The Coming Creative Revolution in Digital Advertising — There is a coming creative revolution in digital advertising. Despite the DSPs and RTBs, most RFPs from major brand advertisers proclaim things like “what can you do custom, unique, and high impact!”

Discussion: Future of Journalism

Cory Bergman / Lost Remote:

What Facebook, Google video chat means for TV — As predicted by just about everyone, Facebook's “awesome” new product is video calling, powered by Skype. Facebook rolled it out today — it's a quick plugin download — and you simple click a “call” button next to a user's profile and it rings them on the other end.

Discussion: Forbes.com and AdAge

Ben Popken / The Consumerist:

Magazine With Ad For “Zookeeper” Digitally Inserted Into “How I Met Your Mother” Rerun — For the past few years, networks have been digitally inserting ads and product placements for new products into old reruns. Shannon just noticed one in a rerun of a 2007 episode of “How I Met Your Mother.”

Discussion: Gawker, Splitsider, WebProNews and New York Magazine

Tom Grubisich / Street Fight:

‘Social Journalism’: News You Can Take to the Bottom Line — The LJ World in Lawrence, Kan., has long been a fount of innovation in local digital journalism — especially in how to build and foster more and deeper community connections. Jane Stevens, the site's director of media strategies, is herself a nonstop innovator.

Discussion: Future of Journalism

Jeff Sonderman / Poynter:

Three-quarters of people who pay for apps would buy news apps — A new Nielsen survey of people who download apps on their smartphones finds that 39 percent had used a news app in the past 30 days. It also found that 76 percent of people who paid for any kind of app are willing to pay for one focused on news.

Stefanie Botelho / Folio:

Utne Reader Launches Social Media Curated Magazine — Alt Wire acts as real-time reflector of influential alternative sources. — Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine.

Lucia Moses / Adweek:

Jack Essig Named to Lead Hearst's Men's Titles — Hearst Magazines' Michael Clinton had long been a fan of Men's Health publisher Jack Essig, but it took years to find the right offer to lure him over to the women's title-heavy Hearst. — The opportunity came with Hearst's purchase …

Discussion: Media News, Advertising …, FishbowlNY and The Wrap

Matti Friedman / Associated Press:

Reporters change an insular Jewish world — JERUSALEM (AP) — In the insular world of ultra-Orthodox Jews in Israel, the fact that the news is being reported is itself important news. — A decade ago, brawling between two ultra-Orthodox factions over real estate in Jerusalem would almost certainly …