Mediagazer: How to: get to grips with SEO as a journalist (Malcolm Coles/Journalism.co.uk)

11:45 PM ET, August 1, 2011

Top News:

Lucia Moses / Adweek:

Rupert's Worst Nightmare Come True? — Here's Rupert Murdoch's worst nightmare: Nick Davies, the tenacious investigative reporter for the Guardian who has broken much of the Hackinggate story, comes to the U.S. in search of News Corp. crimes and coverup. — Well, it's come true.

Discussion: On Media's Blog

Jeremy W. Peters / Media Decoder:
Gauging Impact of a Scandal

Discussion: Media Matters for America, FishbowlNY, New York Magazine, Adweek and On Media's Blog

Frank Rich / New York Magazine:
Murdoch Hacked Us Too

Discussion: New York Magazine, MediaFile, Company Town, Media Myth Alert and New York Magazine

The Atlantic Online:

Why I Like Media Experiments — During the time when I'd normally have written a blog post or two, gone on a long run, and made some tortilla soup, the world had helped us to create several brand new things — It was 2:45 p.m., fifteen minutes before the end of the 48-hour period …

Discussion: Brain Pickings

Choire Sicha / The Awl:

Adventures in Paywalls: The ‘Longshot’ Magazine Nagwall — Over the weekend, a group of loony volunteers and writers put out the third issue of Longshot magazine, which is a very attractive product in print particularly and you may buy that right here. (The huge vault of radio programming …

Discussion: Poynter and Nieman Journalism Lab

Heather Billings / I came, I saw, I coded: HOW TO MAKE A LONGSHOT HAPPEN

Jeremy W. Peters / New York Times:

For New Yorker on iPad, Words Are the Thing — When magazine publishers began pouring their resources and hopes into the iPad, their thinking was that readers wanted something substantially more than just words on a screen. A simple PDF of a page just would not do. The app had to dazzle the senses.

Discussion: paidContent, digiday:DAILY, VentureBeat, TeleRead, The Business Insider, MediaPost, MacRumors, FishbowlNY, PC Magazine, MacStories, Electronista and eMedia Vitals

Lucia Moses / Adweek:
‘Atlantic’ Trying to Break New Ground With App

Discussion: Poynter and MediaPost

Jim Romenesko / Poynter:

Boston Globe editor joins Twitter; 'Like it or not, you can't ignore it,' he tells other editors — Romenesko Misc. — Marty Baron started Tweeting last Friday, a day before his 10th anniversary as Boston Globe editor. “Welcome Boston Globe Editor @globemartybaron to Twitter (and 2011)!” tweeted CNBC's Herb Greenberg.

Discussion: Gawker and Future Journalism Project

The Atlantic Online:

The Impact of Next-Generation Data on the Practice of Journalism — How having access to more and more data about who is reading your stories when and where could help make journalism better — Over at GigaOm, Mathew Ingram has a fine write-up about NewsBeat, the journalism-centric product …

Discussion: eMedia Vitals

Megan Garber / Nieman Journalism Lab: Newsbeat, Chartbeat's news-focused analytics tool, places its bets on the entrepreneurial side of news orgs

Peter Kafka / AllThingsD:

Why Watch TV at Home When You Have a Perfectly Good iPhone to Squint At? — Yet more evidence that “mobile” is relative when it comes to smartphones, iPads, and online video. Here's another study that says lots of people are watching stuff on their gadgets when they're just a few feet from their own TVs.

Discussion: Nielsen Wire, Broadcasting & Cable, Gawker, Gizmodo and Electronista

David Kaplan / paidContent:

AOL HuffPo Hires Christina Norman To Lead Video, Black Voices — AOL (NYSE: AOL) is following last week's stunning ouster of ad chief Jeff Levick with something that has become as routine as personnel shakeups—site launches and a big-name editorial hire. But this batch goes to the core …

Discussion: Adweek, Deadline.com, The Huffington Post, MediaPost, Broadcasting & Cable, The Corsair, mediabistro.com and NetNewsCheck Latest

Steve Myers / Poynter:

Times kept Strauss-Kahn story off story budget to avoid tipping off competitors — In a new issue of the Times' “Inside the Newsroom” email newsletter, which is sent to subscribers, Metropolitan Editor Carolyn Ryan describes how she tried to keep a lid on the Times' June 30 story …

Discussion: The New York Observer

Steve Myers / Poynter:

News photographer arrested on Long Island for videotaping police — A news photographer was arrested Friday and charged with obstruction after he was ordered to stop videotaping police. An officer told the photographer, Phil Datz, to “go away,” after which he moved down the street and resumed taping.

Discussion: myfoxny.com, Gothamist, TVSpy and ANIMAL

Malcolm Coles / Journalism.co.uk:

How to: get to grips with SEO as a journalist — The first part in a series on developing a better understanding of Search Engine Optimisation specifically for journalists — Journalism has an unhappy history with SEO. Actually, all online content has an unhappy history with SEO.

Keach Hagey / On Media's Blog:

Dick Stevenson named NYT political editor — Dick Stevenson, the New York Times deputy Washington bureau chief who was on the shortlist to become the next bureau chief, has been named editor of a newly formed Political Desk. — The New York Times' political coverage comes out of both Washington …

Discussion: The Wrap

Jim Romenesko / Poynter:

AP: No opinion or speculation from anonymous sources — The Associated Press and its union have agreed to make some small changes in the wire service's Statement of News Values and Principles, which states that “we always strive to identify all the sources of our information …

Discussion: Erik Wemple

Patrick Wintour / Guardian:

NI mass-deleted emails, tech firm says — HCL reveals News International's various requests for deletion but tells MPs it knew of nothing untoward — The technology firm HCL has told the home affairs select committee it was aware of the deletion of hundreds of thousands of emails …

Discussion: Press Gazette

Steve Myers / Poynter:

Reuters to change how it handles retractions after killing David Cay Johnston's News Corp. column — Reuters is planning to change how it deals with retractions on its website after killing a column written by David Cay Johnston which incorrectly stated that News Corp. had received billions in tax refunds.

Discussion: Regret the Error

Andy Rutledge:

Journalism — If you follow many designers on Twitter or read any of a few popular blogs and news publications, you've been told that I recently offered up my proposal for the redesign of the New York Times website. If, however, you actually read my article and you possess common cognitive abilities …

Discussion: Poynter

Emily Steel / Wall Street Journal:

AOL Ad Chief Is ‘New Face’ — Ad executives are puzzled by AOL Inc. Chief Executive Tim Armstrong's new pick for ad chief, Ned Brody, and say the relatively unknown executive has his work cut out for him as he tries to drive sales and recharge AOL's brand. — Mr. Armstrong announced …

Discussion: AdExchanger.com