Mediagazer: One Site Fits All, Except for Advertisers (Randall Stross/New York Times)

2:30 PM ET, August 7, 2011

Top News:

Elisabeth Murdoch Won't Join News Corp. Board — News Corp. and Elisabeth Murdoch have shelved plans for her to join the board of the media company, according to people familiar with the matter, as the company attempts to defuse shareholder impatience with its corporate governance.

Discussion: Future of Journalism, Deadline.com, Media Decoder and The Wrap

Tim Walker / Telegraph:

Phone hacking: ‘Rupert Murdoch tells Rebekah Brooks to travel the world’ — Rebekah Brooks will not comment on claims she is still drawing a News International salary. — A big song and dance was made of Rebekah Brooks's belated decision to resign as the chief executive of News International …

Aleks Krotoski / Guardian:

Telling stories in innovative new ways — As the tools available to publishers grow more sophisticated, it's up to us to experiment and see what sticks — The Edinburgh international book festival begins this week, featuring a fortnight of storytelling and literati self-promotion.

Discussion: Future of Journalism

Randall Stross / New York Times:

One Site Fits All, Except for Advertisers — YAHOO is the granddaddy of all-things-to-all-people Web sites. And the concept still shows surprising life: Yahoo has users, in spades. But it has failed dismally in translating popularity into strong revenue growth.

Discussion: AdPulp, Future of Journalism and MediaPost

Lacey Rose / Hollywood Reporter:

How 'It's Always Sunny in Philadelphia' Reinvented Television's Comedy Model … It's Always Sunny in Philadelphia's contribution has been more than steady ratings and big laughs. — The long-running comedy, which was picked up for an eighth and ninth season Saturday …

Discussion: Future of Journalism

Jeremy W. Peters / New York Times:

Paying for News? It's Nothing New — IN April 1912, the surviving operator of the Titanic's wireless communications system was paid a handsome sum for his account of narrowly escaping death aboard the sinking ship. — It will probably surprise some journalistic purists to learn …

Brian Steinberg / AdAge:

Super Bowl ‘X Factor’ Pact to Have NBC, Fox Promote Each Other — TV Networks Typically Avoid Nods to Rivals; Will Pepsi Dollars Change Minds? — NBC will wrangle with an “X Factor” in its plans for next year's Super Bowl, while the Fox program of the same name could have more of an obsession …

Discussion: Adweek, rbr.com and MediaPost

Will Sturgeon / themediablog.typepad.com:

A hacking “exclusive” that never was — John Higginson, a journalist at free sheet The Metro began trailing an “exclusive” on Twitter last night which at first glance promised a fresh twist in the phone hacking story: — But the “exclusive” was actually based on a piece published …

Discussion: http://www.Stinkyjournalism …, FleetStreetBlues and Mixed Media

Washington Post:

The Washington Post Company Reports Second Quarter Earnings — Companies: — Related Quotes — SymbolPriceChange — WPO — 387.90 — WASHINGTON—(BUSINESS WIRE)— The Washington Post Company (NYSE:WPO - News) today reported net income available for common shares of $45.6 million …

Discussion: NetNewsCheck Latest, rbr.com, Poynter and Broadcasting & Cable

Lucia Moses / Adweek:

‘Wired’ to Raise Rate Base — Few magazines have been willing to raise the circulation numbers they guarantee advertisers in recent years, but Wired, which has been buoyed by demand for its tablet editions as well as its print magazine, is doing just that. The Condé Nast monthly …

Discussion: FishbowlNY