Mediagazer: Why the Web's New TV-Style Ratings Might Not Mean More Ad Buys (Michael Learmonth/AdAge)

11:00 AM ET, August 9, 2011

Top News:

Jeff Bercovici / Mixed Media:

AOL Earnings: Shares Plummet Despite Ad Revenue Gains — The addition of the Huffington Post and other acquisitions allowed AOL chairman Tim Armstrong to tell Wall Street what it has long waited to hear: the internet company's global advertising revenues grew in the second quarter, the first time that's happened since 2008.

Discussion: CNET News, Search Engine Land and The Business Insider

Jeff Bercovici / Mixed Media:
Why Huffpo Would Be Better Off Without ‘Zombie’ AOL

Discussion: AllThingsD, FishbowlNY, TechCrunch, digiday:DAILY, Crikey, Future of Journalism and Fast Company, more at Techmeme »

Yinka Adegoke / Reuters:

Murdoch to face Wall Street on News Corp earnings call — (Reuters) - News Corp is taking a risk in putting boss Rupert Murdoch, famous for his off-script comments, on the media conglomerate's quarterly earnings call on Wednesday with succession questions sure to be asked.

Discussion: Runnin' Scared

Michael Wolff / Adweek:
How Bad Is News Corp.?

Discussion: Mixed Media, Poynter, Deadline.com and New York Times

Mathew Ingram / GigaOM:

NYT Labs: Can a newspaper think like a startup? — After delaying the project while it launched a paywall, the New York Times has finally rolled out its version of Google Labs, the now-shuttered project that provided a home for the search company's various web experiments.

Discussion: The Business Insider, beta620, Nieman Journalism Lab, The Buttry Diary, News for Digital Journalists, ReadWriteWeb, Betabeat and 10,000 Words, more at Techmeme », Thanks:mathewi

Andrew Phelps / Nieman Journalism Lab:

The Onion's CTO: Our paywall experiment is just that — When word got out about The Onion testing a paid content model overseas, Gawker declared the beginning of the end: “It only affects dirty foreigners at the moment, but everyone knows damn well that these things always presage a domestic rollout.

Discussion: A.V. Club, Splitsider, The Consumerist and AdPulp

Michael Calderone / The Huffington Post:

New Current TV President Planning Shows Around Keith Olbermann — NEW YORK — TV news veteran David Bohrman, who took over Monday as the new president of Current TV, says the network will be undergoing a major transformation in the near future. — âIt wonât transform itself in a day or a week," Bohrman said by phone. "

Alex Weprin / TVNewser:
Current TV Taps David Bohrman as President

Discussion: Company Town, Poynter, Multichannel, Broadcasting & Cable, FishbowlDC, The Wrap, The Wire, Media Decoder, Deadline.com, MediaPost, The New York Observer, On Media's Blog, Adweek, NewsBusters.org blogs, paidContent and Inside Cable News

Dan Duray / The New York Observer:

Conde Nast Sued Over Vanity Fair Oleg Cassini Story — Conde Nast has been sued for libel over Maureen Orth's September 2010 Vanity Fair article, “Cassini Royale,” about designer Oleg Cassini and the battle over his estate. The plaintiff is Marianne Nestor-Cassini, Cassini's secret wife from that story …

Discussion: WWD Media Headlines and The Wrap

George Winslow / Broadcasting & Cable:

View Along the TV App Landscape — A company-by-company look at the app strategies of top channels, operators and TV program producers — To get a detailed look at the TV app landscape, B&C recently spoke to 25 executives who work in a broad cross section of the media industry.

Discussion: Future of Journalism

Michael Learmonth / AdAge:

Why the Web's New TV-Style Ratings Might Not Mean More Ad Buys — Nielsen's ‘Campaign Ratings’ Isn't a Cure-all, Could Expose Other Ills — It's become an article of faith among digital folks that once online media can be measured apples to apples to TV, big dollars will flow to the web.

Discussion: eMedia Vitals

Erin Griffith / Adweek:

The Trouble With Back-Ends — No publication has a better story about back-end chaos than BusinessWeek. — Before it was acquired by Bloomberg LP, the publication sank a shocking $20 million into the back-end development of Business Exchange, a professional social networking site …

Steve Buttry / The Buttry Diary:

A year after launch, lessons from the TBD experience — A year ago, my TBD colleagues and I launched one of the great adventures of my career. — Few remain there. TBD barely remains, its staff and mission diminished and redefined. Founding leader Jim Brady parted ways with owner Robert Allbritton last November.

David DiSalvo / Neuropsyched:

Why Scientists and Journalists Don't Always Play Well Together — A few months ago I came across a blog post written by a well-credentialed scientist, the gist of which was that he'd recently given his last interview to a journalist. So horribly were his words misrepresented in the subsequent article …

Greg Sandoval / Media Maverick:

Apple's rumored ‘Replay’ service a ways off — Warner Bros. is one of at least four top film studios from which Apple has yet to obtain streaming-movie licenses, sources say. — The rumors from last week about Apple being “on the edge” of launching a cloud movie service …

Discussion: Computerworld, TUAW, ReadWriteWeb, SlashGear, VentureBeat, MediaPost, TechCrunch, AppleInsider, 9to5Mac, WebProNews, MacRumors, The Business Insider and Electronista, more at Techmeme »

Ian Burrell / The Independent:

‘NOTW’ staff offered lucrative severance pay — Former staff at the News of the World are being offered lucrative “early leaver” settlement packages worth tens of thousands of pounds in what appears to be a U-turn on a promise by Rupert Murdoch that all employees of the defunct newspaper would be found work within his media empire.