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11:50 AM ET, August 24, 2011

Mediagazer

 Top News: 
Gina Lovett / New Media Age:
Specific Media to launch video creative testing tool  —  Specific Media is to launch a video version of its creative campaign testing technology that uses eye-tracking.  —  The tool for display advertising analyses the impact of advertising creative by tracking user eye movement.
Discussion: Future of Journalism and Medacity
Lauren A. E. Schuker / Wall Street Journal:
Hollywood News Machine Getting a New TV Entrant  —  PMC, the digital-media company owned by entrepreneur Jay Penske whose properties include Nikki Finke's Deadline.com, is making a push into entertainment television by teaming up with ION Television to produce short news segments on Hollywood.
Discussion: Poynter, Company Town and Medacity
Laura Hazard Owen / paidContent:
MediaNews Group Consolidates Eleven Bay Area Papers Into Two  —  California's Bay Area residents are a couple months away from losing many of their local newspapers, as the Bay Area News Group—a division of MediaNews Group—consolidates eleven newspapers, including the Oakland Tribune, into just two: The Times and the East Bay Tribune.
RELATED:
Jim Romenesko / Poynter:
About 120 lose jobs in Bay Area News Group rebranding, streamlining
Discussion: Dublin Patch
Amber Jamieson / Crikey:
The quality journalism project: investigating Wendy Bacon  —  Shining a light on injustice and corruption isn't an easy, but it's a critical aspect of journalism and democracy.  Walkley award-winning journalist Wendy Bacon has done just that, examining official corruption in NSW …
Leslie Horn / PC Magazine:
Report: As Tablets Market Grows, Paper Media Will Have Steep Decline  —  As print goes increasingly digital, many wonder if the growth of the tablet and e-reader space mean the death of traditional paper media.  A new report from RISI, a company that monitors the paper industry, says it doesn't look good for print.
Erik Wemple:
Washington, D.C., earthquake: The coverage, assessed  —  A frenzied roundup of D.C. earthquake coverage, featuring no particular order or logic:  —  Huffington Post, as per usual, masters the great teaser: QUAKE!  Media goes nuts.  The coverage, delivered in SEO splendor (Washington …
RELATED:
Lauren Indvik / Mashable!:
East Coasters Turn to Twitter During Virginia Earthquake
Discussion: Future of Journalism
Robin Wauters / TechCrunch:
Online Video Platform Company Brightcove Files For $50 Million IPO  —  Online video platform company Brightcove this morning announced that it has filed a registration statement on Form S-1 with the SEC in connection with a proposed IPO of its common stock.  The company is looking to raise up to $50 million through the offering.
Jeremy W. Peters / Media Decoder:
Carlos Slim Adds to Stake in Times Company  —  Carlos Slim Helú, the Mexican billionaire who is by some accounts the world's richest man, has added to his holdings in The New York Times Company.  —  In a regulatory filing Monday, Mr. Slim and members of his family …
RELATED:
Jeff Bercovici / Mixed Media:
Does StumbleUpon Really Drive More Traffic Than Facebook?  —  StumbleUpon, the social discovery service, has about 15 million users.  Is it possible it could be directing more traffic to outside websites than Facebook, which has more than 700 million?  —  That's what StumbleUpon founder Garrett Camp claims.
RELATED:
Jeff Sonderman / Poynter:   What you need to know about StumbleUpon, the Web's newly-hot referral source
David Higgerson:
How the NCTJ proved that asking the wrong question is one of the most basic fact-finding failings  —  “Asking the right question, that's the key to journalism.”  It's one of the many pieces of advice I received from the experienced and wise old hands who mentored me during my first job …
Adrian Chen / Gawker:
CNN Thinks All Tripolis Look the Same  —  According to this CNN screenshot (apparently from Monday), Libyan rebels are advancing on Tripoli, Lebanon.  Wrong continent, guys!  They all do sort of look the same, if you are a 4th grader trying to pass her geography pop quiz.  —  Let's give them a break.
Colby Hall / Mediaite:
CNN's Sara Sidner Gets Grazed By Bullet Casings During Live Report In Tripoli  —  While reporting live from Tripoli and the fall of the Gaddafi regime, CNN's Sara Sidner was so close to the gunfire (celebratory or other) that she actually was grazed by a shell while reporting live on television.
RELATED:
Tim Cuprisin / onmilwaukee.com:
OnMedia: The courage of CNN's Tripoli reporters
Discussion: The Wire and Big News Network.com
Edan Lepucki / The Millions:
Shutting the Drawer: What Happens When a Book Doesn't Sell?  —  1.  —  In May, after my novel manuscript had been read and rejected by a healthy number of editors, my husband rewrote my author bio.  It read as follows: … As an American woman living in an uncool neighborhood in Los Angeles, I thought this hilarious.
Joanne Ostrow / Denver Post:
Al Jazeera is reliable and often ahead of the curve in its coverage of Libya  —  Libyans watch an Al Jazeera channel at freedom square in Benghazi, Libya.  The news network's coverage has been lauded as reliable and often ahead of the curve.  (Gianluigi Guercia, AFP/Getty Images )
Discussion: Future of Journalism and Mediaite
Peter Kafka / AllThingsD:
Why the MP3Tunes Case Is a Big Deal You Won't Notice  —  Yesterday, a U.S. District Court Judge handed down a decision which slapped around a big music label and put an entrepreneur on the hook for what could be a very big legal bill.  —  What does that mean for the rest of us?
 
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 More News: 
Jim Romenesko / Poynter:
San Diego Union-Tribune passes on NYT's Issa story, readers react
Adam Hochberg / Poynter:
Rick Perry's assertions on global warming reveal reporting challenges when science, politics collide
Discussion: Mediaite and Agence France Presse
MediaShift:
5 Lessons Learned Building The Daily Dot, a Media Startup
Discussion: 10,000 Words, Adweek, Mashable! and VentureBeat, Thanks:dmfreeman
Laura Hazard Owen / paidContent:
Time Inc. Launches Its First Four Magazines On Nook Color
Teresa Novellino / Portfolio:
Social-Media Mags Want to Friend Business Readers
Discussion: eMedia Vitals
 Earlier Picks: 
The Huffington Post:
It's Official: Sharpton Gets MSNBC Hosting Gig
Discussion: Inside TV
Peter Kafka / AllThingsD:
U.K. Tabloid Daily Mail's U.S. Web Boss Out After Less Than a Year
Discussion: paidContent:UK
Elizabeth Jensen / Media Decoder:
Bill Moyers Returns to Public Television, but Not PBS
Discussion: TVNewser