Mediagazer: Source: Facebook To Launch Read, Listened, Watched, And Want Buttons (Leena Rao/TechCrunch)

12:15 PM ET, September 20, 2011

Top News:

Jeff Bercovici / Mixed Media:

WSJ Social, For a World Where Facebook Is the New Internet — Is Facebook a friend of news companies, or is it a rival? No matter how much success publishers have piggybacking off its traffic, they can't escape the cruel math: The more of their time consumers spend on Facebook …

Discussion: Marketing Pilgrim, Poynter, VentureBeat, Adweek, paidContent, Guardian, The New York Observer, The Equity Kicker, Noted, @mbaratz, Editors Weblog, NetNewsCheck Latest, CNET News, Medacity, eMedia Vitals and Laughing Squid, more at Techmeme »

over(heard) & under:

I have some news to share. — Today, I'm excited to unveil a project I've been working on over the last few months: WSJ Social, an standalone news publication on Facebook. — Having recently moved from startup hub San Francisco — where I mused about the future of newspapers in the app economy …

Discussion: Nieman Journalism Lab and Talking Biz News

Leena Rao / TechCrunch:

Source: Facebook To Launch Read, Listened, Watched, And Want Buttons — The cat is out of the bag that Facebook is going to launch something big at its developer conference f8 this week. We've heard about the social music services that could be debuting in a few days …

NetNewsCheck Latest:

Scripps Consolidates Digital Operations — The company is moving all of its digital properties under one umbrella in an effort to accelerate the launch of new products and services for digital platforms. Adam Symson will lead the company's new effort as vice president and chief digital officer.

Discussion: Editors Weblog

MediaPost:

Scripps Consolidates All Digital Under Symson — E.W. Scripps Co. announced a reorganization of its digital operations, consolidating it under Adam Symson vice president and Chief Digital Officer. Based in Cincinnati, Symson will oversee all of the digital teams for Scripps' 13 daily newspapers and 10 TV stations.

Discussion: paidContent

A. G. Sulzberger / New York Times:

In Small Towns, Gossip Moves to the Web, and Turns Vicious — MOUNTAIN GROVE, Mo. — In the small towns nestled throughout the Ozarks, people like to say that everybody knows everybody's business — and if they do not, they feel free to offer an educated guess.

Discussion: New York Magazine, Business Insider and Gawker

David Kaplan / paidContent:

Time.com Ad, Traffic Strategy Focuses More Heavily On Verticals — The value of being a weekly print brand in the online era has been in doubt for years, but Time magazine believes that it can retain relevance by putting a little less emphasis on Time the brand online—and a lot more on news niches …

Jerry Vermanen / Online Journalism Blog:

Dutch regional newspapers launch data journalism project RegioHack — In a guest post for OJB, Jerry Vermanen explains the background to RegioHack — The internet is bursting with information, but journalists - at least in The Netherlands - don't get the full potential out of it.

Andrew Keen / TechCrunch:

Keen On... Sir Martin Sorrell: We Have to Get Consumers to Pay for Their Content (TCTV) — It's Stream time again. Last year, when I interviewed Sir Martin Sorrell, the co-founder and CEO of WPP at the company's annual Stream unconference in Athens, Sir Martin argued that “free=fail.”

Discussion: NetNewsCheck Latest and Media Week

Leena Rao / TechCrunch:

Sobees Brings Social News Reader NewsMix To Facebook — Sobees, the startup that develops social newsfeed for the iPadNewsMix, is bringing digital news curation to Facebook via a new app. — The aim of NewsMix is to make sense of the most popular content being shared by your Facebook friends.

Discussion: The Next Web

BBC:

BBC chairman Lord Patten wants more women on air — Lord Patten praised Fiona Bruce as a “terrific” example of female presenters at the BBC — BBC Trust chairman Chris Patten has said there are not enough women in on-air roles at the public broadcaster. — “We should have more women …

Discussion: Digital Spy

Richard Littlejohn / Daily Mail:

No, I'm not kidding. We really have to defend the Guardian — Are YOU sitting comfortably? Then prepare for a shock. You may even like to pour yourself a stiff drink. I'm about to defend the Guardian. — First, though, the caveats. When I heard that Scotland Yard was using …

Discussion: Jon Slattery and Guardian

Steve Myers / Poynter:

Calling the beginning of a story a ‘lede’ is just another form of nostalgia — A Sunday morning tweet from NYU's Jay Rosen provoked a conversation about why journalists call the opening of a story a “lede.” — Jennifer Connic, a social media producer at NJ.com, tweeted, “I kind of like lede still.

Discussion: The Awl and Change of Subject

Mathew Ingram / GigaOM:

Why Netflix is a cautionary tale for newspapers — When Netflix first announced earlier this year that it was changing its pricing plans for its legacy DVD-by-mail service as a way of promoting its digital streaming business, we wrote about how this was very similar to what newspapers …

Discussion: Home Media Magazine, Open Mic, eMedia Vitals, Company Town, SocialTimes.com, Poynter, VideoNuze.com, Mashable!, Forbes, MediaPost, Both Sides of the Table, VentureBeat, Media Decoder and Bits, Thanks:mathewi

Leena Rao / TechCrunch:

‘AdWords For Images’ Stipple Debuts Image Licensing Marketplace For Publishers — Stipple, a technology that allows you to tag people in images no matter where they reside on the web, is debuting a new product today—image licensing platform Stipple Marketplace.