Mediagazer: The Biz: NBC's Newsmag Gamble (Stephen Battaglio/TVGuide.com)

6:30 AM ET, September 22, 2011

Top News:

Ben Smith / The Politico:

Twitter to launch political advertising — Trying to capitalize its status as a hub of the national political conversation, the social networking giant Twitter is beginning for the first time this week to sell political advertising, executives told POLITICO.

Discussion: The Wrap, L.A. Times Tech Blog, VatorNews, ClickZ, Techland, Technologizer, MediaPost, CNET News, PC Magazine, Business Insider, Adweek and Fast Company

David Kaplan / paidContent:

NYTimes.com Paywall: 12 Percent Of Subs Are International — Part of the bet that the New York Times Co. (NYSE: NYT) made when it began building the metered paywall for the NYTimes.com was that the audience was larger than just northern, east coast readers.

Discussion: Future of Journalism

Jennifer Saba / Reuters: New York Times expects sharper decline in ad sales

Guardian:

Al-Jazeera chief's surprise resignation raises fears for channel's independence — Wadah Khanfar stood down after eight years that consolidated the satellite network's reputation and his own position — Seated behind a vast desk, surrounded by TV screens, deep leather sofas and a wall …

Discussion: Yahoo! News, BBC, mediabistro.com, The First Post, Business Insider and Aljazeera

Yinka Adegoke / Reuters:

Hulu has more than 1 million paying subscribers: CEO — (Reuters) - Hulu, the popular online video service which has been put up for sale by its joint owners, now has more than 1 million paying subscribers, Chief Executive Jason Kilar said on Wednesday. — Earlier this year Kilar forecast …

Discussion: The Next Web and Electronista

Robert Scoble / Scobleizer:

Zite Brings Personalized News Content to the iPad — Recently CNN bought Zite. Here we talk with Zite's CEO, to find out what's going on in this hot category and how Zite differs from the other players in the field. — There are a host of different applications that are available …

Discussion: Future of Journalism

Nicholas Carlson / Business Insider:

AOL Patch Ad Sales Leaders Are Suddenly Gone — Patch, AOL's very expensive bet on local news blogs, lost its director of sales today - a month after AOL's SVP of local ad sales also bolted. — Scott Colontonio quit today for a job at Google's New York office, where he'll …

Discussion: paidContent

Janko Roettgers / GigaOM:

TV Everywhere is coming to Google TV — Get ready to look up your cable subscription credentials when Google TV launches a new version later this year: Turner will be launching new apps for TBS and TNT that will offer access to full-length episodes of TBS and TNT shows …

Discussion: SlashGear, Electronista and The Next Web, more at Techmeme »

Brian Stelter / Media Decoder:

Media Matters Takes a Stab at Satellite Radio — Media Matters for America, the media monitoring group that directs most of its ire at Fox News and talk radio, is getting a radio show of its own, albeit temporarily. — For six weeks, the group will have a two-hour show on Sirius XM Radio.

Discussion: On Media's Blog

Noreen Malone / New York Magazine:

Another Laid-Off Slate Staffer Got a Good Job Very Quickly — Juliet Lapidos, formerly an editor in Slate's culture department, is joining the staff of the Times' editorial page, Intel has learned. She was laid off along with Jack Shafer, who was quickly snapped up by Reuters, and Timothy Noah …

Jeff Bercovici / Forbes:

News Corp. COO: All-'Simpsons' Channel a ‘Unique Opportunity’ — Subscribe to Forbes Get a Free Trial Issue … A cable channel that only plays reruns of “The Simpsons” may sound like a joke, but News Corp. is taking the idea seriously, according to News Corp. COO Chase Carey.

Discussion: MediaPost

The Huffington Post:

Big Changes At The Onion — NEW YORK — The editorial team of The Onion, the beloved satirical newspaper that has called New York City its home for the last 10 years, may be moving to Chicago. — According to staffers who spoke to The Huffington Post, a business-side decision has been made to move …

Stephen Battaglio / TVGuide.com:

The Biz: NBC's Newsmag Gamble — Constructing the new multimillion-dollar studio for NBC's upcoming newsmagazine show Rock Center With Brian Williams has been a TV version of an archaeological dig. “We've found a piece of the set from the soap opera The Doctors,” says Williams.

Discussion: TVWeek.com and TVNewser

Simon Dumenco / AdAge:

7 Things You Need to Know About ‘Social TV’ Right Now — The State of the Art — and Science — of Monitoring Social-Media Chatter About TV … 1. TV owns social — For more than two years now, AdAge.com has had an editorial partnership with Trendrr, the social-media-monitoring company.

Discussion: MediaPost

Betsy Rothstein / FishbowlDC:

The Atlantic Hooks Politico's Ball — Politico's Molly Ball is headed to The Atlantic, where she will be a staff writer covering national politics for TheAtlantic.com. Before Politico she was a reporter for the Las Vegas-Review Journal and Las Vegas Sun. She attended Yale.