Mediagazer: Social Draws Big Ad Dollars, but Does It Really Work? (Erin Griffith/Adweek)

6:30 AM ET, September 27, 2011

Top News:

Peter Kafka / AllThingsD:

Most — But Not All — Big Magazine Publishers Sign On for Amazon's Tablet — In 2010, magazine publishers got giddy about the prospects of selling their stuff on the iPad. This year's version of the story: Lots of enthusiasm, tempered with a little bit of skepticism, over Amazon's new tablet.

Peter Kafka / AllThingsD:
Ahead of Tablet Launch, Amazon Adds Fox Shows to Streaming Catalog

Vadim Lavrusik / Nieman Journalism Lab:

What Facebook's latest updates mean for journalists — Editor's Note: Vadim Lavrusik, Facebook's Journalist Program Manager, is responsible for building and managing programs that help journalists, in various ways, make use of Facebook in their work. Below, he explains Facebook's recent design changes.

Discussion: Daniel Bachhuber's weblog, ZDNet, eMedia Vitals, Cision Blog and bookforum.com

Howard Kurtz / The Daily Beast:

Roger's Reality Show — First, Ailes dialed back the Tea Party talk. Now he's turning the GOP race into a political X-Factor—and steering the election agenda one more time. — It was part political spectacle, part American Idol, part YouTube extravaganza, a pure Roger Ailes production …

Discussion: Erik Wemple, B&C, Deadline.com, Media Matters for America, The Daily Dish, Mediaite, The Corsair, Gawker, The Huffington Post, Business Insider, TVNewser, The Huffington Post, New York Magazine, Washington Monthly and Inside Cable News

Steve Myers / Poynter:
Howard Kurtz: Fox News is ‘edging back toward the mainstream’

Discussion: Media Matters for America and New York Magazine

Michael Donohoe:

The Washington Post Social Reader app unnerves me. The act of “Reading” is now itself an action. You don't click any “read this” button. It may be benign to some but there are potential pitfalls on the privacy front. — What if your friends saw a steady stream of articles that you were reading?

Discussion: PC World, @harrisj and The Awl

Jeff Sonderman / Poynter: With promise of audience growth, Facebook pulls news organizations within its walls

Mathew Ingram / GigaOM:

What media companies should learn from Tumblr's success — As the New York Times reported on Monday morning, micro-blogging platform Tumblr has closed a massive round of new financing: $85 million from existing investors including Greylock Partners and Union Square Ventures …

Discussion: TechCrunch and Globe and Mail, Thanks:mathewi

Jenna Wortham / Bits:
Tumblr Lands $85 Million in Funding

Discussion: TechCrunch, Reuters, Softpedia News, John's Tumblr, Wall Street Journal, Gawker, CNET News, Gizmodo, VatorNews, Betabeat, Business Insider, MediaPost, VentureBeat, The Awl, AllThingsD, Adweek and naming blogs is easy

Marc Randolph / Kibble:

Did Netflix screw up? I don't think so. — Netflix CEO Reed Hastings announced last week that the company would be splitting off their DVD rental service into a new business to be called Qwikster. Last time I checked their blog post on the subject, there were 27,183 comments.

Discussion: GigaOM, more at Techmeme »

Erin Griffith / Adweek:

Social Draws Big Ad Dollars, but Does It Really Work? — Social media has outgrown its experimental play-money stage. With marketers sinking up to $6 billion into social campaigns this year (according to eMarketer), the category has officially become a legitimate form of advertising.

Discussion: NetNewsCheck Latest

eMarketer:

Publishers Slow to Take Advantage of Mobile Sites — Device, OS fragmentation contribute to slow proliferation of mobile sites — More than two in five mobile users will go online from their phones each month, eMarketer estimates, but many websites have been slow to make their content available in mobile-optimized formats.

Bill Carter / New York Times:

MSNBC Is Close to Falling to Third Place in Cable News Ratings — How badly has MSNBC been hurt by the loss of Keith Olbermann? Enough, apparently, to be on the verge of falling back into third place among the cable news networks. — The ratings results for the month of September show that CNN …

Discussion: Inside Cable News

Staci D. Kramer / paidContent:

SEC Watch: Chelsea Clinton Joins IAC Board — Chelsea Clinton—yes, that Chelsea Clinton—and Sonali De Rycker, a partner at Accel Partners in London, are joining the board of Barry Diller's IAC (NSDQ: IACI). — The two were elected to the board last week; the company filed with the SEC Monday afternoon.

Discussion: Wall Street Journal and Business Insider, more at Techmeme »

Patrick Wintour / Guardian:

Labour plans tighter media regulation — Shadow culture secretary to issue warning to journalists and Rupert Murdoch's News International — Journalists guilty of gross malpractice should be struck off a professional register to prevent them working in news, the shadow culture secretary …

Discussion: Helen Lewis Hasteley, Sky News, Crikey, The Huffington Post and Boing Boing

Megan Garber / Nieman Journalism Lab:

With its Standout tag, Google News is giving publishers a new incentive to credit the competition — This weekend, in a session at the Online News Association conference in Boston, Google News announced a new content tag for its US edition: the “standout” tag, meant to give publishers a new way to signal their best content to Google.

Discussion: Poynter, ReadWriteWeb, Inquirer, SEO News PageTraffic Buzz and blogs.journalism.co.uk

Alexia Tsotsis / TechCrunch:

A List Of Things Paul Carr's New Startup Isn't … Apparently my former colleague and fellow Diet Coke fiend Paul Carr is founding a startup post-TechCrunch, instead of heading back to professional blog jockeying like the rest of us pixel-stained wretches. Yay Paul. — So what on earth is it already?

Discussion: UNCRUNCHED and Bringing Something …

Julie Moos / Poynter:

More Americans now follow local, national news closely; teens, adults both rely most on TV for news — Buried in the latest Pew research on where Americans turn for local news, there's this important trend: 72 percent of respondents — nearly three-quarters — say they follow local news closely …

Discussion: Journalism.org