Mediagazer: Magazines to Marketers: We'll Prove It (Nat Ives/AdAge)

5:05 PM ET, October 3, 2011

Top News:

Brian Stelter / Media Decoder:

ABC News and Yahoo News Announce Deal to Share Content — Yahoo News, which has more unique visitors than any other news Web site, is partnering with ABC News to share stories and feature Web video series. — The partnership, announced Monday on ABC's “Good Morning America,” …

Julie Moos / Poynter:

Yahoo-ABC News partnership: the more things change... ABC reaches further: … It's a whole new day.

Discussion: ReadWriteWeb

Alex Weprin / TVNewser: Analysis: For ABC News and Yahoo!, New Partnership Requires a Long-Term Investment

Kara Swisher / AllThingsD:

HuffPost at One Biiiilllliiion Monthly Page Views: More Buying, More Launching, More Hiring — The Huffington Post Media Group, which says it has topped one billion page views for the month of August, has bought an online grassroots platform called Localocracy.

Discussion: Forbes, MediaPost, The Wrap, Poynter, Epicenter, NYConvergence.com, VatorNews, VentureBeat, The Next Web, Adweek, Betabeat, FishbowlNY, Beyond Search, Future of Journalism and TechCrunch, more at Techmeme »

John Koblin / WWD:
Huffington Post Taps Rita Wilson

Discussion: The New York Observer

Michael Learmonth / AdAge:

Murdoch's Tablet Newspaper Experiment Shows Some Promise — IPad-only Pub Has 120,000 Active Weekly Readers and Is Getting a Boost From Burgeoning Device Market, But Is Still a Long Way From Viable Biz — Can you build a general-news publication exclusively for tablets and gain an audience of paying subscribers?

Discussion: VentureBeat, Noted, PSFK, @amadeus3000, @julianprucha, Future of Journalism and Business Insider, more at Techmeme »

Staci D. Kramer / paidContent:
Daily Claims 80,000 Paying Subscribers; Majority Opt For Annual Plan

Discussion: eMedia Vitals

Mathew Ingram / @mathewi: .@katherinedanks: Murdoch spent over $30 million launching it and it costs $30 million a year to run — needs 500K paying to break even

Jennifer Preston / New York Times:

Mashable, Once a One-Man Blog, Gains Clout in Social Media — Pete Cashmore acknowledged he was nervous. Only a few years ago, he was living with his parents in a small town in northeast Scotland, trying to start a technology blog. Now, at 26, he was about to interview Elie Wiesel …

Discussion: @rafat, @lavrusik, eMedia Vitals and Poynter, Thanks:beet_tv

Dave Itzkoff / ArtsBeat:

‘Arrested Development’ Movie, and New TV Episodes, Are in the Works — Captain Ahab had Moby-Dick; Linus van Pelt had the Great Pumpkin; and, in the five years since “Arrested Development” has gone off the air, fans of that underdog Fox comedy series have spent their lives pining …

Discussion: Inside TV, Washington Post, Adweek, Speakeasy, Guardian, VatorNews, The Daily Caller, FishbowlLA, NY Daily News, /Film, BLOGGING via TYPEWRITER, LAist, All and Forbes

Janko Roettgers / GigaOM:
Netflix is bidding for Arrested Development comeback

Discussion: Mediaite, Gizmodo, Home Media Magazine, TVLine, Deadline.com and AintItCool

D.M. Levine / Adweek:

The Fox News Revolution — Fifteen years ago this month, Rupert Murdoch launched Fox News. At the time, cable industry executives were skeptical of the idea—News Corp. had to buy its way on to cable, paying system operators an estimated $300 million just to get them to carry the new network.

Discussion: Mediaite, TVNewser and Inside Cable News

Richard Huff / NY Daily News:
Fox News celebrates 15 years on air; Network has become No. 1 in cable news for past 10

Discussion: Adweek and TVNewser

Brian Womack / Bloomberg:

Google Takes Page From Sunday Newspaper With New ‘Circulars’ Ads — Google Inc. (GOOG) is on a quest to make Internet advertising look more like the Sunday paper. — The online-search giant is working with advertisers such as Best Buy Co. and Macy's Inc. (M) to create Web-based circulars …

Discussion: The Official Google Blog, eMedia Vitals, MediaPost, Softpedia News, Mashable!, TechCrunch, Adweek and Fast Company, more at Techmeme »

Drew Grant / The New York Observer:

Exclusive: Occupy Wall Street Activist Slams Fox News Producer In Un-Aired Interview [Video] — Protester Jesse LaGreca schools Fox producer — Even if Geraldo Rivera was at the Zuccotti Park yesterday, Fox News has generally been a tad dismissive of the Occupy Wall Street movement.

Discussion: NY Daily News, Mediaite, 10,000 Words, Business Insider, Forbes, The Huffington Post, ANIMAL, Guardian, GalleyCat, mediabistro.com, TVNewser, The Atlantic Online, FishbowlLA and Future Journalism Project

Jim Romenesko / Poynter:

Hearst Magazines boss: We've made giant strides toward becoming ‘the magazine company of the future’ — Romenesko+ Misc. — In a letter sent this morning to all Hearst Magazines employees, president David Carey says tomorrow's HGTV Magazine tryout “is a testament to our conviction that every sector …

Discussion: FishbowlNY and Media Life Magazine

David Hirschman / Street Fight:

Hyperlocal Publishers Form a Trade Group — A new trade association aims to unite independent hyperlocal publishers around common business interests and offer services that small publishers may not have access to on their own, such as health insurance. — At the Block by Block conference …

Discussion: Nieman Journalism Lab, Vouchification and Poynter

Brian Stelter / New York Times:

‘Diggnation,’ Popular Web Talk Show, to End in December — Together, Kevin Rose and Alex Albrecht are akin to Oprah for a certain class of tech enthusiasts. — The weekly beta-testing and beer-guzzling show they have hosted for six years, “Diggnation,” adapted the television talk show format …

Discussion: @kevinrose, more at Techmeme »

Stefanie Botelho / Folio:

In 2011, Magazine Launches Outpace Closures — Food and regional interest titles lead launch categories. — In its quarterly survey, Mediafinder.com reports 200 magazines launched in the first nine months of 2011. This number is an upshot from the same period in 2010, in which 176 magazines debuted.

John F. Burns / New York Times:

Reporter Threatens to Name Names in Phone Hacking Scandal — LONDON — A reporter who is among the 16 people arrested and then freed on bail in the phone hacking case that has shaken Rupert Murdoch's media empire in Britain warned his former bosses on Friday that he planned to break his silence on the scandal in a civil court case.

Ingrid Lunden / paidContent:

Yahoo May Finally Launch Digital Newsreader Livestand As Soon As This Week — Yahoo (NSDQ: YHOO) has been no stranger to the apps rush that has swept through the mobile world, and now there are signs that it is looking to redouble its tablet efforts with a new HTML5 product.

Discussion: eMedia Vitals and PSFK

Nat Ives / AdAge:

Magazines to Marketers: We'll Prove It — Following Meredith's ROI Promise on Campaigns, Time Inc. to Gauge Ads' Sales Results — Can magazines prove that their ads make cash registers ring? In its latest attempt to prove its worth to marketers, Time Inc. will regularly gauge …

Discussion: Folio, Adweek and eMedia Vitals

David Kaplan / paidContent:

Ex-About Group Head Named CEO Of Vibrant Media — Cella Irvine, the digital advertising veteran who was ousted as CEO of the New York Times (NYSE: NYT) Co.'s About Group, will now be running contextual ad company Vibrant Media. The move comes two months after Vibrant co-founder Doug Stevenson stepped down as CEO.

Evelyn Messinger / MediaShift:

Attack of the Attack Ads: Citizens United and the 2012 Elections — In 2012, two tidal waves will reconfigure the American electoral system and the news media that cover it. A tsunami made of money will buoy up the structure of entrenched political power, while a huge wave of personal technology will disrupt it.

Discussion: The Huffington Post

Julie Moos / Poynter:

Kenneth Starr calls for cameras in the Supreme Court — The prosecutor known for introducing the world to Monica Lewinsky through his investigation of the Whitewater land deal is speaking out about cameras in the Supreme Court. In an editorial, former independent counsel Kenneth Starr (now president of Baylor University) writes:

Discussion: CNN and New York Times

Frédéric Filloux / Monday Note:

Dreaming at the Kindle Potential — With each introduction of a new reading device publishers around the world are overcome with the same recurring same fantasy: What if it worked, this time around? Could a reliable business model emerge for news publishing companies?

Discussion: Forbes, Guardian, Fast Company, PSFK, Poynter and @tcarmody