Mediagazer: The Name Murdoch (Michael Wolff/Adweek)

McDonald's to launch in-store channel — Mark Burnett, BBC America and KABC-TV Eyewitness News will provide content for dine-in customers. — McDonald's customers will soon be able to have local school sports, movie previews and heartwarming human interest stories to go with their fries — McTV is here and in high definition.

Ken Auletta / New Yorker:

Jill Abramson, New York Times first woman executive editor.

Discussion: Poynter, Forbes.com, The Huffington Post, CBS News, The New York Observer, FishbowlNY, Ask the Author, The Corsair and WWD Media Headlines

David Carr / New York Times:

Media Equation: Brian Williams Adds Newsmagazine to His Portfolio — There is something disconcerting about seeing Brian Williams sitting in front of the television. — At his apartment in New York last Thursday night, he fussed with the remote, scanned CNN and checked the local news …

Discussion: Chickaboomer

Brian Stelter / Media Decoder:

John Miller to Join CBS, Bolstering ‘The Early Show’ — Every week or so comes another signal that CBS is reshaping “The Early Show,” its low-rated morning newscast. On Monday will come another: the announcement that John Miller is joining the network as a senior correspondent with a special emphasis on the morning show.

Jennifer Preston / Media Decoder:

A Print Focus on Social Media — Four new monthly magazines advising business owners on how to use social media tools will go on sale on Monday. Each publication focuses on one of the major platforms: Twitter, Facebook, Google and LinkedIn. — The magazines, published by GSG World Media …

Discussion: eMedia Vitals

Keith J. Kelly / New York Post:

Former Time exec Sareyan tapped to run National Journal — David Bradley, the multi-millionaire magazine owner who turned his first-ever profit at The Atlantic last year, is now focusing on jump-starting his National Journal. — He's just hired Andy Sareyan, a former top executive of Time Inc …

Discussion: Adweek and MinOnline

Brian Stelter / New York Times:

Republican Debates Are a Hot Ticket on TV — In September 2007, Fox News put Mitt Romney, Mike Huckabee, Ron Paul, Rudy Giuliani and a man who was, back then, a long shot for the Republican presidential nomination, John McCain, on a debate stage in New Hampshire.

Discussion: Washington Post, ABCNEWS and CNN

Michael Wolff / Adweek:

The Name Murdoch — It is impossible for the Murdochs to be voted off the board of News Corporation at the company's annual meeting to be held at the end of the week on the Fox lot in Los Angeles, as several of the most influential shareholder advisor groups have advocated.

Discussion: Wall Street Journal, Reflections of a Newsosaur, Company Town, Yahoo! News and NPR

Robin Wauters / TechCrunch:

Digital Media Companies Inuvo And Vertro To Merge — Digital media companies Inuvo and NYC-based Vertro, both publicly listed, this morning announced a merger agreement whereby Inuvo will acquire Vertro and its ALOT branded consumer applications business in a tax-free exchange of shares …

David Kaplan / paidContent:

NY Magazine's Focus On Daily Blogs Leads To Traffic Boost — New York magazine's website traffic has grown significantly in the past year by finding that the sum of the parts really are greater than the whole. — Instead of just repurposing articles from the weekly cultural magazine …

Zee / The Next Web:

Sesame Street's YouTube Channel Gets Hacked. Badly. — Children hoping to watch Sesame Street on YouTube on Sunday were greeted with quite the opposite. The channel was hacked, all videos deleted, design modified and graphic porn uploaded. A blurred screenshot is posted below.

Discussion: Mediaite, CNN, Gawker, Pocket-lint and Gizmodo, more at Techmeme »

Cynthia Martens / WWD:

Franca Sozzani's Vogue Encyclo Launches — SEND IN YOUR IDEAS: Franca Sozzani, the techno-savvy editor in chief of Italian Vogue, has launched an online fashion encyclopedia, inviting readers to contribute articles on fashion, cinema, style icons, photographers and more. Vogue Encyclo went live Oct. 10.

David Lieberman / Deadline.com:

Google Wrapping Up Groundbreaking Deals To Launch 25+ Professionally Produced YouTube Channels: Debut In January — EXCLUSIVE: I've learned that Google has put Hollywood on notice to keep mum as it prepares to announce its big plan to redefine YouTube with 25 or so channels …

Minority Thought:

Is it news or rubbernecking that drives Mail Online? — Once again, the Mail Online homepage has been rearranged to promote an article about a horrific event which is, as ever, accompanied by a plethora of images: — The article, which is attributed to the “Daily Mail Reporter” …