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1:00 PM ET, February 28, 2012

Mediagazer

 Top News: 
Tom Harper / This Is London:
Rebekah's gift horse from Met shows its close ties to Murdoch newspapers  —  Scotland Yard loaned Rebekah Brooks a police horse, the Standard can reveal.  —  The 43-year-old former News International chief executive rode the retired horse for a year at her farm in Chipping Norton, Oxfordshire before it was put out to pasture.
RELATED:
Dominic Rushe / Guardian:
News Corp faces threat of US legal action
Discussion: Street Fight, New York Times and Crikey
Brian Stelter / New York Times:
Once Film-Focused, Netflix Transitions to TV Shows  —  Belying the “flix” in its name, Netflix is now primarily an Internet streaming service for television shows, not feature films.  —  TV series now account for more than half of all Netflix viewing.  That helps to explain why this Wednesday …
RELATED:
Tim Carmody / Wired:
Oscar Night Turns Into a Winning Night for Netflix, Too  —  Promotional photo for Best Picture winner The Artist, courtesy Weinstein Company  —  Sunday night's telecast of the Oscars showed an industry unusually infatuated with itself and its own history, even by the standards of awards shows.
Discussion: GigaOM
Stephen Farrell / At War:
Conflict Reporting in the Post-Embed Era … BEIRUT, Lebanon — These are the words of William Howard Russell, writing in The Times of London newspaper in October 1854 about The Charge of the Light Brigade, the doomed assault by a few hundred British mounted cavalrymen against Russian artillery at Balaclava during the Crimean War.
RELATED:
Guardian:
Syria: the Homs rescue - live updates  —  • Journalist Paul Conroy now safe in Lebanon  • Whereabouts of Edith Bouvier unclear  • Thousands of Syrian activists appear on regime ‘hit list’  • Elite fourth division armoured sent to Homs  • Journalist Paul Conroy now safe in Lebanon
TechCrunch:
Goodbye Erick, Hello Eric  —  TechCrunch has been through a lot lately, and we need to focus on what truly matters: covering startups and innovation.  So, this post is going to be short.  —  But here is what's going on: Erick Schonfeld is leaving and Eric Eldon is replacing him as editor.
RELATED:
Tom Cheredar / VentureBeat:
AOL sees three more major talent departures  —  For some reason, tech/media company AOL usually experiences talent departures in waves.  Today for instance, people in three major positions announced that the were leaving the company for one reason or another.
Discussion: Betabeat, AllThingsD and TechCrunch
Robert Andrews / paidContent:
Interview: FT CEO Denies Sale And Braves Strike Ahead Of Social Launch  —  Financial Times CEO John Ridding rejects dinner-party chatter that the publisher may be sold to Bloomberg or Thomson Reuters.  —  Instead, he is pushing the group toward a digital subscription future that, he reveals, will soon incorporate social networks.
Discussion: Guardian and Talking Biz News
RELATED:
Ingrid Lunden / TechCrunch:
MTV Mobile Moves Into Social TV With Digital Agency AKQA  —  Viacom's MTV is making one more move into trying to capture the youth market on the platform where it's increasingly spending most of its time: the broadcaster, in partnership with digital agency AKQA, has launched “Under The Thumb,” a new social TV app.
Discussion: rbr.com
Dylan Byers / Politico:
Jennifer Granholm joins POLITICO  —  Per the internal email sent to POLITICO staff: Jennifer Granholm, the first female governor of Michigan and host of Current TV's newly-launched “The War Room with Jennifer Granholm,” joins POLITICO as a regular columnist - kicking things off with a column this morning on today's Michigan primary.
Mark J. Perry / CARPE DIEM:
Newspaper Ad Revenues Fall to 60-Yr.  Low in 2011  —  The chart above displays total annual print newspaper advertising revenue based on actual annual data from 1950 to 2010, and estimated annual revenue for 2011 using quarterly data through the third quarter, from the Newspaper Association of America.
Nicholas D. Kristof / New York Times:
Battling Sudan's Bombs With Videos  —  AS Sudan tries to bomb and starve the Nuba people into submission, it faces an unlikely antagonist: an American man from Florida who married a Nuban woman, gets by on local foods like locusts, and is fighting mortars with video cameras.
Discussion: Media Decoder
Amy Chozick / Media Decoder:
New Magazine Aims for ‘Luxury Customers’  —  Do you have a net worth of $5 million?  A house worth more than $1.5 million?  An average income of more than $250,000?  And an affinity for bargain hunting?  —  If you answered yes, then, aside from being extremely lucky, you're just the reader for Du Jour …
Discussion: Adweek and FishbowlNY
 
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 Sponsor Posts: 
AdExchanger:
Facebook Reorgs PMD Program, Adding Agencies And More Partner Categories  —  Facebook is unraveling its preferred marketing developer (PMD) program, its platform for organizing and referring key partners to prospective advertisers.
Search Marketing Expo News:
Get Proven Social Media Marketing Tactics from a Full House of Experts - Register Now, Rates Increase Friday  —  Sometimes “winning” is just a matter of improving the odds.  And stacking the deck in your favor …
Say Media / Say Daily:
Native Ads in the UK: They're Popular But What Are They?  —  A new Say Media UK study finds most UK marketers like native ads - they're just not always sure what they are.  —  The study sampled more than 150 advertising …
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 More News: 
Steven Musil / CNET:
Yahoo picks patent fight with Facebook
Mike Reynolds / Multichannel News:
National Cable Ad Sales Grew 7.8% to $22.1 Billion in 2011: CAB
Robert McMillan / Wired:
The Meta-Story: How Wired Published Its GitHub Story on GitHub
Jeff Bercovici / Mixed Media:
Did Warren Buffett Just Bash the Washington Post's Strategy?
Discussion: Forbes, GigaOM, Washington Post and Poynter
 Earlier Picks: 
Henry Blodget / Business Insider:
DEAR AOL: So, Did Patch Boss Warren Webster Really Not Write That Comment, Or Were You Just Saying That?
Bill Carter / Media Decoder:
Slight Rise in Oscar Ratings, but Not Among the Coveted Younger Viewers
AdAge:
Mary Murcko Named President-Sales for Gannett
Discussion: MediaPost
Rick Edmonds / Poynter:
Journal Sentinel models metro papers' emerging strategy for paid content
Discussion: The Wall Blog
Mark Glaser / MediaShift:
Introducing Collaboration Central, a New Website From MediaShift
Discussion: MediaShift and @niemanreports
 

 
From Techmeme:

Mat Honan / Wired:
Twitter's new SDK Fabric represents an audacious plan to live inside every app

Dieter Bohn / The Verge:
Google aims to reinvent email with Inbox, a marriage of Gmail and Google Now, currently invite-only

iFixit:
iPad Air 2 Teardown

 
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