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9:40 AM ET, March 30, 2012

Mediagazer

 Top News: 
Jeff Roberts / paidContent:
Paywall Promos: How Far Should Newspapers Open The Door?  —  As newspapers lock content behind paywalls, marketers are opening that same content right back up again through campaigns that provide readers with temporary access for free.  The idea seems a good one but newspapers are still experimenting with when and how to do it.
Discussion: BtoB Magazine
RELATED:
DigiDave:
The Future of Paywalls, Memberships and Advertising - Writing on the Wall is Starting to Appear  —  This came across my social media feed this morning: “Google Unveils New Revenue Option for Web Publishers.”  —  In short: It's a simple technology where readers who come across a paywall …
Mike Shields / Adweek:
Google Unveils New Revenue Option for Web Publishers
Media Decoder:
Philadelphia Newspapers Set to Be Sold to Local Leaders  —  A consortium of local business and political leaders is poised to purchase the Philadelphia Media Network, publisher of The Inquirer, The Daily News and Philly.com, according to several people familiar with the negotiations.
Discussion: mediabistro.com
RELATED:
Jim Romenesko:
Philly newspapers deal to be announced tomorrow?  —  There are newsroom reports in Philadelphia that a deal for the Inquirer, Daily News and Philly.com will be announced on Friday.  —  These reports circulate just as Philly.com posts a story about an insurance payback deal …
Discussion: Philly.com
Josh Constine / TechCrunch:
Maxim Minimized.  Big Layoffs Hit Men's Mag Web and Editorial Staff  —  The Internet killed the magazine star.  There's been a major round of layoffs at Maxim magazine.  Senior Editor Seth Porges is at least one employee who got the axe, according to our sources and confirmed by a recent update …
Discussion: FishbowlNY and Beet.TV, Thanks:@joshconstine
RELATED:
Bill Mickey / Folio:
The Economist Reaches 1 Million Facebook Fans  —  Plus, how the brand optimizes its page for maximum interaction and engagement.  —  The Economist announced Wednesday that its Facebook page has surpassed the 1 million fan milestone.  Nick Blunden, global publisher of digital editions for The Economist …
Jake Dobkin / Gothamist:
Who Is On The Secret NYPD Press Email List?  —  About an hour ago, the NYPD's Department of Public Information (DCPI) accidentally CC'd their entire email list on a routine press release.  Normally this list of about 230 email addresses is BCC'd.  This list is very interesting …
Discussion: NYConvergence.com
Anton Troianovski / Wall Street Journal:
Verizon Pitches Mobile Video  —  Verizon Communications Inc. Chief Executive Lowell C. McAdam said the company could have a wireless video service by year-end that lets pay-TV subscribers see some content on their mobile devices if regulators approve a proposed cable partnership.
Bill Carter / Media Decoder:
Couric on ‘Good Morning America’ Could End No. 1 Streak at ‘Today’  —  With the news that Katie Couric will be co-hosting “Good Morning America” on ABC next week, the prospect that the “Today” show could finally lose a week has suddenly become more real than at any time in the last seven years.
Discussion: WebProNews, Gawker and Fox News
RELATED:
Alicia Shepard / Poynter:
The iconic photos of Trayvon Martin & George Zimmerman & why you may not see the others  —  Since the shooting of Trayvon Martin became national news, two photos have come to define the emotionally and racially charged narrative.  —  News organizations initially had just a few photos of Martin …
Discussion: MarketWatch and Orlando Sentinel
Daniel Frankel / paidContent:
The Cable Sports Bidding War Will Justify The Dodgers' $2.15B Sale Price  —  How does a faded Major League Baseball franchise—one that hasn't won a championship in 24 years and has fallen into disrepair under consecutive floundering ownership regimes—get moved for the largest team sale price in pro-sports history?
Discussion: Media & Entertainment
Adrienne LaFrance / Nieman Journalism Lab:
Merger means the new Bay Citizen will be more investigative and experimental  —  Breaking: The Bay Citizen won't be covering as much breaking news any more.  —  The merger of Bay Citizen with the Center for Investigative Reporting announced yesterday — with CIR forces coming out in charge …
Foster Kamer / The New York Observer:
Col Allan's Special Friendship With Anna Gristina and Why the Daily News Dropped the Scoop  —  FRIENDS FOREVER: New York Daily News editor Colin Myler, and his former boss, New York Post editor Col Allan.  —  There's one intriguing one scoop in the ongoing saga of the Soccer Mom Madam …
 
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 More News: 
Gallup:
Two-Thirds Worldwide Say Media Are Free in Their Countries
Discussion: The Huffington Post
Jeff Bercovici / Mixed Media:
How Rupert Murdoch And Roger Ailes Could Beat ESPN At Its Own Game
Dan Sabbagh / Guardian:
BBC accused of ‘manipulating’ emails in pay TV hacking row
Joe Pompeo / Capital New York:
Son of ‘Village Voice’ co-founder Norman Mailer joins sex-trafficking protest outside its headquarters
Discussion: Media & Entertainment
Mike Shields / Adweek:
ESPN.com Enables Facebook's Automated Sharing
 Earlier Picks: 
Cahal Milmo / The Independent:
Murdoch company in pay-TV piracy scandal ‘paid Surrey Police’
Steve Myers / Poynter:
‘This American Life’ pulls too-good-to-be-true Stephen Glass stories (again)
Eriq Gardner / Hollywood Reporter:
Judge: CNN Must Face Lawsuit From Deaf Group
Dan Monk / Cincinnati Business Courier:
Scripps paid former head of newspaper division $4.4M severance
Discussion: The Newspaper Guild