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4:05 PM ET, March 31, 2012

Mediagazer

 Top News: 
Brian Stelter / Media Decoder:
Current TV Dismisses Keith Olbermann  —  5:13 p.m. |  Updated Current TV said Friday afternoon that it had terminated the contract of its lead anchor, Keith Olbermann, scarcely a year after he was hired to reboot the fledgling channel in his progressive political image.
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Keith Olbermann / TwitLonger:
My full statement:  —  I'd like to apologize to my viewers and my staff for the failure of Current TV.  Editorially, Countdown had never been better.  But for more than a year I have been imploring Al Gore and Joel Hyatt to resolve our issues internally, while I've been not publicizing my complaints …
Current TV:
Open letter to the viewers of Current  —  To the Viewers of Current:  —  We created Current to give voice to those Americans who refuse to rely on corporate-controlled media and are seeking an authentic progressive outlet.  We are more committed to those goals today than ever before.
Jack Mirkinson / The Huffington Post:
Keith Olbermann Out At Current TV, Replaced By Eliot Spitzer
Discussion: TMZ.com, Business Insider and Forbes
Jonathan Stempel / Thomson Reuters News …:
Unpaid bloggers' lawsuit vs Huffington Post tossed  —  AOL Inc on Friday won the dismissal of a lawsuit by unpaid bloggers who complained they were deprived of their fair share of the roughly $315 million that the company paid last March to buy The Huffington Post website.
RELATED:
Jim Romenesko:   Huffington Post reacts to judge's ruling
Matt Sanchez / AdAge:
Take a Lesson from Print Media: Clean Up Web Layouts  —  Amid the Clutter, With Too Many Entry Points, Viewers Can't Focus on the the Content  —  5,000.  That's the average number of ads and marketing messages Americans are exposed to each day, and if you're online reading this, I'd skew that number higher.
Farhad Manjoo / Slate:
Apple Doesn't Need To Make the TV of the Future  —  The revolution is already here—and it's called the Xbox.  —  If the rumors are true, Apple will release a television set later this year that it will tout as the most amazing boob tube ever invented.  Apple's TV will be able to access shows …
Discussion: TechNet Blogs
Jeane MacIntosh / New York Post:
Soccer Mom madam and The Post  —  Anna Gristina, the notorious soccer mom madam, does have a relationship with someone at the New York Post.  It's me.  —  Gristina has been a source on several stories I've written at the paper, most notably on Page Six.  —  This week, the New York Observer published …
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Walter Shapiro / CJR:
Why is the Press So Ready to Count Santorum Out?  —  Voters think their primary choices still matter  —  The front-page story in the March 18th New York Times seemed a case of political life imitating art.  A revival of The Best Man—Gore Vidal's 1960 ode to the drama of a brokered convention—was in previews on Broadway.
Discussion: Washington Wire
Rick Edmonds / Poynter:
Healthy snacks, ‘digital first’ and the speed of the news industry's transformation  —  Reading stories about the travails of non-media companies, I find myself drawn to analogies to the plight of the newspaper industry.  —  Thus I was stopped short a few weeks back by a New York Times report on a strategy shift at PepsiCo.
Discussion: @jayrosen_nyu
Laura Hazard Owen / paidContent:
E-Book Sales For Kids And Teens Surge  —  New monthly stats from the Association of American Publishers show strong growth for both print and e-books in January 2012.  —  The AAP is beefing up its monthly reports with data from many more publishers—1,149 for January 2012 compared to under 100 …
Andrew Beaujon / Poynter:
8 great newspaper April Fools' hoaxes  —  The Great Wall of China hoax of 1899 was so excellent that it engendered a separate hoax: Some have claimed since that it helped kick off the Boxer Rebellion.  Even better, the hoax was perpetrated in June, well after everyone had let their guard down.
Tom Kington / Guardian:
Twitter hoaxer comes clean and says: I did it to expose weak media  —  Tommaso De Benedetti faked the identities of world leaders and fooled editors into publishing false stories  —  First it was the death of the pope - tweeted to the world from an account that belonged to the holy father's number two.
 
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The Two Key Ingredients of Native Ads Done Right  —  Native advertising is having its Snow Fall moment.  When The New York Times published Snow Fall: The Avalanche at Tunnel Creek, a multimedia feature …
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 More News: 
Steve Clemons / The Atlantic Online:
Al Jazeera English to Downsize D.C. Operation
Discussion: Politico
Tim Carmody / Wired:
The Nimble Empire: In Defense of Cable
Laura Hazard Owen / paidContent:
Thanks To E-Books, Publishers Find Flat Is The New Up
 Earlier Picks: 
Dan Levy / Bleacher Report:
Inside Media: On Breaking News, Sourcing, Credit & Scoops in Sports
Discussion: Poynter
Mark Sweney / Guardian:
News International sues ‘News of the World Online’ website