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9:25 AM ET, April 2, 2012

Mediagazer

 Top News: 
David Carr / New York Times:
A Shooting, And Instant Polarization  —  What seemed like a single shooting incident in a midsize Florida city — the killing in February of Trayvon Martin — now threatens to divide a country.  How did that happen?  —  How did a discrete local event take on the scale of a presidential election …
RELATED:
James Crugnale / Mediaite:
Geraldo Rivera Apologizes To Trayvon Martin's Parents For Hoodie Comments  —  On Fox News' Geraldo At Large Sunday night, Geraldo Rivera spoke with Trayvon Martin's parents and asked them for their forgiveness over his controversial comments that Martin's hoodie was as much responsible for his death as shooter George Zimmerman.
Journalism.org:
How Blogs, Twitter and Mainstream Media Have Handled the Trayvon Martin Case
Discussion: The Wrap
Lucia Moses / Adweek:
Bloomberg and Reuters: The Future of News  —  There's no mistaking where Andy Lack feels Bloomberg LP is positioned versus its competitors.  “We may be the last man standing,” says Lack, who oversees the news organization's multimedia operations.  —  A veteran of network television …
Discussion: eMedia Vitals
Howard Kurtz / The Daily Beast:
Keith Olbermann's Angry Email Trail Traces Breakup With Current TV  —  His bitter divorce from Al Gore's network followed months of escalating complaints to Current TV executives.  Howard Kurtz unearths the acrimonious correspondence.  —  It was a terrible marriage from the beginning.
RELATED:
Brian Stelter / New York Times:
News Analysis: Olbermann Set the Tone at Current and MSNBC  —  Current TV was co-founded by a former Democratic vice president, but it took Keith Olbermann to give the cable channel its liberal identity.  —  As he did at MSNBC before it, Mr. Olbermann established himself as Current TV's star anchor …
Discussion: Poynter and ShortFormBlog
Louis Peitzman / Gawker:
Legitimate News Source Ditches Credibility for April Fool's Fun  —  For a brief moment, Google News' top story was “Romney Drops Out of Race, Endorses Santorum.”  This is decidedly untrue — but hey, it was published by Forbes, so it must be worth something, right?
RELATED:
Andrew Beaujon / Poynter:
The best and worst April fools: Chicago Mayor FOIAs himself, Forbes burns Romney and Google, Onward State mocks itself  —  The problem with April Fools' journalism pranks isn't that they compromise the integrity of a news organization with a once-yearly joke.
David Carr / Media Decoder:
Judge Clarifies That Bloggers Can Be Journalists (Just Not One in Particular)  —  Back in December, United States District Court Judge Marco A. Hernandez created a stir by seeming to suggest that bloggers are not journalists as defined by Oregon's shield law.
Discussion: The Legal Satyricon
RELATED:
Marc Randazza / The Legal Satyricon:   Judge rules, again, that blogger Crystal Cox is not a journalist.  You know why?  Because she ISN'T a journalist.
Brian Stelter / Media Decoder:
Booking Battle at the Morning Shows  —  Set your alarm clocks for 6:59 a.m., America.  —  On Monday morning, “Good Morning America” on ABC will have Katie Couric; “CBS This Morning” will have Oprah Winfrey; and the “Today” show on NBC will have a surprise guest who isn't being revealed in advance.
NY Daily News:
Roger Ailes helps conservative writer out-Fox rival  —  What, Roger Ailes worried?  We hear the Fox News CEO is helping conservative writer Zev Chafets fast-track a book about Ailes' and the “Fair and Balanced” cable-news network because he's worried about the exhaustively reported book …
Rob Grimshaw / Wired:
Sink or Swim: Digital Publishers Need to Be Bold  —  When the Financial Times decided to focus its digital model on subscriptions, the reception from commentators was skeptical to say the least.  Fast-forward a few years and the criticism has melted away.  With 270,000 digital subscribers …
Discussion: @steverubel and @timoreilly
Brian Stelter / Media Decoder:
DirecTV and Tribune Fail to Reach Deal  —  Some DirecTV customers woke up on Sunday without Fox or the CW networks on their television sets, the result of a failed negotiation with Tribune Broadcasting, which owns or operates 23 television stations across the United States.
 
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Say Media UK Nominated for International CMA Awards  —  The UK team at Say Media is on fire.  First they were nominated for the IPA Media Owner Awards Shortlist and now they're a nominee for the International …
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Telstra Subsidiary Ooyala Agrees To Acquire Video SSP Videoplaza  —  The turf war for programmatic video technologies wages on.  Video distribution and analytics platform Ooyala, acquired by Australian telco Telstra in August …
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Get Proven Social Media Marketing Tactics from a Full House of Experts - Register Now, Rates Increase Friday  —  Sometimes “winning” is just a matter of improving the odds.  And stacking the deck in your favor …
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 More News: 
Paul McNally / Journalism.co.uk:
NUJ: statutory reform of press regulation has become ‘inevitable’
Rip Empson / TechCrunch:
Bleacher Report Doubles Down On Personalized Content, Brings Team Stream To The Web
Tom McGeveran / Capital New York:
Why the next News Corp. scandal may be harder to understand and much more important
Discussion: Crikey and TorrentFreak
 Earlier Picks: 
Stuart Dredge / Guardian:
Twitter UK boss says social TV happens whether broadcasters like it or not
Discussion: WatchingTV Online