Mediagazer: As TV Viewing Habits Change, Political Ads Adapt (Jeremy W. Peters/New York Times)

Media Decoder:

Marimow to Return as Editor of Philadelphia Inquirer — William K. Marimow, who served as the top editor at The Philadelphia Inquirer from 2006-10, will rejoin the paper in the same role, the company said on Wednesday. — His appointment, effective May 1, comes two days …

Discussion: JIMROMENESKO.COM, Philly.com, Poynter, Politico and Off Mic

Discussion: JIMROMENESKO.COM

Justin Ellis / Nieman Journalism Lab:

New high score: How the NYT created its “stupid game” — When Jon Huang was younger he was the type of kid who spent his time making mods for Duke Nukem 3D. So it makes a kind of sense he's now turned The New York Times into its own kind of shoot 'em up. — Huang was the multimedia producer behind …

Discussion: Techdirt, Co.Create, Gothamist, FishbowlNY and The Huffington Post

Discussion: The 6th Floor, The Verge, New York Times, Engadget, Mediaite, Betabeat and AllThingsD

John Hudson / The Atlantic Wire:

Ben Smith: What I Read — How do people deal with the torrent of information pouring down on us all? What sources can't they live without? We regularly reach out to prominent figures in media, entertainment, politics, the arts and the literary world, to hear their answers.

Reuters:

James Murdoch's BSkyB exit puts Rupert in firing line — (Reuters) - James Murdoch's exit from the chairmanship of BSkyB moves his father Rupert into the firing line in Britain, just as an inquiry into a phone-hacking scandal turns its focus on his peculiar influence in the country.

Discussion: Guardian

Paul McNally / Journalism.co.uk:
QC defends scope of original phone-hacking prosecution

Discussion: Press Gazette

Roy Greenslade / Guardian:
News International misses deadline to file its accounts

Discussion: Crikey, NPR and ITV

Lisa O'Carroll / Guardian:
DPP says there was ‘pushback’ from Met over hacking investigation

Discussion: Journalism.co.uk

Newsosaur / Reflections of a Newsosaur:

Newsroom staffing hits 34-year low — The number of journalists working at U.S. newspapers today is at the lowest point since the American Society of News Editors began its annual newsroom census in 1978. — Newspapers now employ 40,600 editors and reporters vs. a peak of 56,900 …

Discussion: Gannett Blog and Jon Slattery

Discussion: Media News, asne.org, AAJA Online and rjionline.org

Josh Sternberg / Digiday:

USA Today Bets on Adaptive Mobile — Newspapers are experimenting with different ways of distributing content on tablets. When it comes to mobile, most publications rush to replicate their content via an app. USA Today is thinking different. — USA Today is betting on an adaptive experience that morphs with the device.

Jim Romenesko:

WSJ employees told to fill out code of conduct questionnaire — Employees of the Wall Street Journal and other Dow Jones publications were reminded today to take the Dow Jones Code of Conduct Questionnaire. Rupert Murdoch's company says it's “designed to remind all of us at Dow Jones …

Brian Stelter / New York Times:

Huffington Gains More Control in AOL Revamping — One year after its acquisition by AOL, The Huffington Post has become a source of growth for the beleaguered company, which is still trying to shed its dial-up Internet image. Now, in what Arianna Huffington characterizes as a move to keep …

Discussion: @mathewi

Jim Romenesko:

Gannett announces 2Q furloughs for USA Today employees — Gannett community publishing division president Bob Dickey tells his employees that “I am happy to announce USCP [U.S. community publishing] will not institute furloughs in the second quarter.”

Discussion: Politico

Jeremy W. Peters / New York Times:

As TV Viewing Habits Change, Political Ads Adapt — MILWAUKEE — Just because you own a DVR or watch television online does not mean political commercials are not coming soon to a screen near you. — The Romney campaign thinks it has found a solution to getting their ads in front …

Discussion: Guardian and The Huffington Post

Laura Hazard Owen / paidContent:

Pottermore sold over $1.5m worth of Harry Potter e-books in 3 days — Pottermore sales were “considerably higher than I expected,” said Pottermore CEO Charlie Redmayne on a Radio Litopia show, “The Naked Book,” this afternoon. — Redmayne said Pottermore sold over £1 million worth of e-books …

Discussion: TeleRead and AllThingsD

Wall Street Journal:

Settlement Near on E-Book Pricing — Talks to resolve U.S. and European price-fixing probes into e-books are heating up, with three international publishers inclined to settle the matter, according to people familiar with the matter. — Apple Inc., another target of the investigation …

Discussion: Thad McIlroy, CNET, Bookseller news and Melville House Books

Joe Flint / Company Town:

Tribune and DirecTV make a deal — Tribune Co. television stations, including KTLA-TV Los Angeles, are coming back to satellite broadcaster DirecTV. — After a very public feud, DirecTV reached a five-year agreement late Wednesday to pay Tribune to carry its 23 local television stations around …

Discussion: Chicago Tribune, Bloomberg, Wall Street Journal, Media Decoder, Broadcasting & Cable and The Wrap

Katy Bachman / Adweek:

More Newspapers Hopeful About Paid Content, Thanks to Tablets — There finally seems to be some optimism in the newspaper business. Thanks to the consumer's love affair with the iPad, newspapers have discovered that people will pay for content. — “You only have to go back three years …

Mathew Ingram / GigaOM:

Why digital-native media will (almost) always win — Much of the traditional media business has been in the doldrums for some time now, a victim of declining circulation and the free-fall of print advertising that has sucked the oxygen out of many traditional business models.

Discussion: Financial Times, paidContent, Poynter, The FJP, eMedia Vitals and One Man & His Blog

Ryan Nakashima / Associated Press:

Newspapers erect pay walls in hunt for new revenue … LOS ANGELES (AP) — Newspapers are returning to a business strategy that served them well in the heyday of street-corner newsboys shouting the front-page news. They're enticing people with a little free online content before asking them to pay up.

Discussion: LA Biz Observed

Molly Ball / The Atlantic Online:

Why Don't Romney or Obama Have Anything to Say to the News Industry? — The president and his challenger both addressed a roomful of media executives with jokes and criticism rather than serious consideration. — Mitt Romney addressed the Newspaper Association of America on Wednesday …

Discussion: The Week