Mediagazer: One of the best analyses I've read of today's poisoned political climate and journalism's failure by pursuing balance: http://www.washingtonpost.com/ ... (Steve Buttry/@stevebuttry)

3:45 PM ET, April 28, 2012

Top News:

Justin Elliott / ProPublica:

FCC-Required Political Ad Data Disclosures Won't Be Searchable — The Federal Communications Commission voted 2-1 this morning to require broadcasters to post political ad data on the Web, making it easier for the public to see how as much as $3.2 billion will be spent on TV advertising in this election.

Discussion: The Loyal Opposition, Media Matters for America and Salon

Doug Halonen / The Wrap:
FCC Approves Rules for TV Stations to Put Political Ad Information Online

Discussion: The Huffington Post, Adweek, The Huffington Post, NPR, Adweek, WebProNews, Media Decoder, Hillicon Valley, @poynter, Broadcasting & Cable, The Huffington Post, CJR, MediaPost, New York Times and Poynter

Candace Clement / Save the News:
Political Files? Meet the Internet

Discussion: Mother Jones

Richard Sandomir / New York Times:

Yellowing Paper and Vanishing Ink as Sports Cartooning Declines — BALTIMORE — Mike Ricigliano practices a nearly extinct newspaper art: he is a sports cartoonist, poking fun at sports figures with pen, paper and a gag writer's shtick. — How much longer he can earn a living doing what he loves …

Andrew Beaujon / Poynter:

Photographer of viral bear falling says he's considering legal action against school paper — Andy Duann's famous photo of a bear falling out of a tree blew up his college newspaper's website Thursday. Reached by telephone on Friday afternoon, Duann started to tell me how he got the great shot.

Discussion: Mashable!, College Media Matters, Poynter, WebProNews, @poynter, @poynter, @matthewwells, WEWS-TV, The Latest Word and U.S. News

Lauren Kirchner / CJR:

How Scandinavia's press councils keep the media accountable — How Scandinavia's press councils keep the media accountable — When right-wing militant Anders Behring Breivik killed 77 people in and around bucolic Oslo last July, the story dominated the press in Norway for months.

Steve Buttry / @stevebuttry:

One of the best analyses I've read of today's poisoned political climate and journalism's failure by pursuing balance: http://www.washingtonpost.com/ ...

Discussion: @dangillmor, ThinkProgress, @jeffjarvis, Washington Post, @jayrosen_nyu and @jayrosen_nyu

Reuters:

Apple courts EPIX for upcoming TV: sources — (Reuters) - Apple Inc began talks earlier this year to stream films owned by EPIX, which is backed by three major movie studios, on devices including a long-anticipated TV, according to two people with knowledge of the negotiations.

Discussion: 9to5Mac, App Advice, Shelly Palmer Digital Living, MacRumors, Mashable!, VentureBeat, CNET, Business Insider, ZDNet and Engadget

Mathew Ingram / GigaOM:

Journatic CEO: We are creating a better future for journalism — The Chicago Tribune recently laid off many of the reporters and editors who produced its hyper-local editions, and announced that it was outsourcing those functions to a startup called Journatic — a move that drew criticism …

Discussion: Chicago Reader

Alexia Tsotsis / TechCrunch:

All-Star Cast Invests 750K In Ben Huh And Matt Galligan's Mobile News Startup Circa — SimpleGeo's Matt Galligan and Icanhascheezburger's Ben Huh have teamed up to change the way people consume news via mobile. Their startup Circa, which boasts a newsworthy list of advisors …

Discussion: Forbes, Circa Blog, Betabeat and GeekWire

Kara Swisher / AllThingsD:

Exclusive: The $1.2 Billion Inside Story of How Demand Media Almost Went Private Last Week (and Then Didn't) — According to sources close to the situation, Demand Media was deep into discussions with a private equity firm to complete a deal that would have taken the online content company private for double its current value.

Discussion: Future of Journalism

David Kenner / FP Passport:

Middle East coverage is full of lies — It has not been a banner week for media coverage of the Arab world. Blame it on journalists unfamiliar with their subject matter, the demands of an ever-quicker news cycle, or simply salacious stories that were “too good to check” …

Discussion: New York Magazine and Poynter

Robert Andrews / paidContent:

Social media not necessarily journalism's panacea, news bosses say — Tech giants may have their own views on what journalism should become, but some news organisations are questioning what benefits the social vision of future news can really bring at a time when they're struggling for business survival...

Discussion: Nieman Journalism Lab

Brian Stelter / Media Decoder:

Seacrest's Role at NBCUniversal Will Span News, Sports and Entertainment — Look for Ryan Seacrest to be appearing soon on NBC's “Today” show and on the network's coverage of special events like the Olympics. — The appearances are included in a new contract between Mr. Seacrest and NBCUniversal.