Mediagazer: Simon & Schuster is adding QR codes to all its print books. Will readers bite? (Laura Hazard Owen/paidContent)

10:25 PM ET, July 2, 2012

Top News:

Andrew Sullivan / The Daily Dish:

Anderson Cooper: “The Fact Is, I'm Gay.” — Last week, Entertainment Weekly ran a story on an emerging trend: gay people in public life who come out in a much more restrained and matter-of-fact way than in the past. In many ways, it's a great development: we're evolved enough not to be gob-smacked when we find out someone's gay.

Jeff Sonderman / Poynter:

Fake NYT obmudsman Twitter account tricks some journalists — When CNN news anchor Anderson Cooper came out as gay on Monday morning, it set Twitter loose with another round of jokes about CNN's Supreme Court reporting mistake last week. — Related: The ethics of fake Twitter accounts (Atlantic Wire)

Jeff Bercovici / Forbes:

Anderson Cooper Comes Out As TV's First Openly Gay Prime Time Anchor — It's not often you can make news by telling the world something it already knows, but Anderson Cooper has done just that, and achieved a milestone in the process. After years of silence on the subject …

Discussion: Speakeasy, Gawker, @hblodget, @shirleybrady, @jbflint, Media & Entertainment, Mediaite, The Huffington Post and AdAge

McKay Coppins / BuzzFeed:
Coming Out Could Be Anderson Cooper's Best Career Move Yet

Discussion: Guardian

Alex Weprin / TVNewser:

HBO Renews ‘The Newsroom’ — HBO has renewed “The Newsroom” for a second season after only two episodes, the premium cable channel says. — The series, from creator Aaron Sorkin, follows cable news anchor Will McAvoy (Jeff Daniels) and his team at Atlantis Cable News.

Discussion: Media Decoder, Gawker, Mediaite, Multichannel and The Huffington Post

Alex Klein / The Daily Beast:

At Dow Jones, It's Beginning to Look a Lot Like Bloomberg — A News Corp. split, a new CEO, new plans to grow the data business. What's in store for the Murdoch's crown jewel? — As Rupert Murdoch splits up News Corp, many say he's aiming to separate the wheat from the chaff …

Discussion: New York Times

Laura Hazard Owen / paidContent:

Simon & Schuster is adding QR codes to all its print books. Will readers bite? — Simon & Schuster is adding QR codes to the back jackets of all its hardcover and trade paperback titles starting this fall. The publisher hopes to use the the codes to build direct-to-consumer relationships, but will readers actually scan them?

Discussion: Adweek, GigaOM and Marketing Pilgrim

Staci D. Kramer / paidContent:

Weather Channel buys Weather Underground; brand stays — The largest weather news and information provider is about to get bigger. The Weather Channel Companies (TWCC), parent of the cable network and weather.com, is acquiring San Francisco-based Weather Underground with a pledge to keep the oldest internet weather brand going.

Discussion: VentureBeat, TechCrunch, Media Decoder, AdExchanger.com, News on News, Multichannel and Radio & Television …

Aaron Edwards / Facebook:

Cheeseburgers, Journalism and George Michael — About one year ago, when Armando Montano and I went to the Chips Quinn Scholars Program, a journalism training program geared to young journalists of minority backgrounds, he started beaming when he found out that because we were Chips Quinn Scholars …

Discussion: NBC Latino

The Huffington Post:
AP Intern Dies At 22

Discussion: Business Insider

Steve Myers / Poynter:

Landman: Multitasking partly to blame for Alessandra Stanley's errors in Ann Curry story — New York Times Culture Editor Jonathan Landman said he and Executive Editor Jill Abramson accept some of the responsibility for Alessandra Stanley's mistakes in a story last week about Ann Curry's farewell episode of the “Today” show.

Discussion: Poynter

Jim Romenesko:

Chicago Tribune and fake bylines — “While I share the Trib's outrage at Journatic's use of false bylines, I take their umbrage with a grain of salt,” writes a former newspaper editor who asks to remain anonymous.

Robert Channick / Chicago Tribune:
Tribune investigating ethics policy violation by content provider Journatic

Discussion: @mjenkins and JIMROMENESKO.COM

Joe Pompeo / Capital New York:

Another tabloid vet leaves for to DNAinfo — DNAinfo, the neighborhood news website funded by billionaire TD Ameritrade founder Joe Ricketts, has added yet another journalist from the city's tabloids to its masthead. James Fanelli, an assistant city editor at the Daily News …

The Huffington Post:

Announcing the HuffPost Pollster API — As the presidential race heats up, Americans are increasingly turning to political polls to try to understand the current opinions of the electorate. With that scrutiny, have come calls for greater transparency, both for pollsters and for those who aggregate …

Discussion: Nieman Journalism Lab

Ben Smith / BuzzFeed:

Murdoch Dissatisfied With “Weak” Romney, Allies Say — Rupert Murdoch's vote of no confidence in Mitt Romney's campaign for president is the latest sign, three people who speak to Murdoch told BuzzFeed, that the most powerful man in conservative media thinks the Republican nominee is too weak to win.

Discussion: New York Magazine

Christine Haughney / Media Decoder:

Sports Illustrated to Start Monthly TV Show With NBC — As Sports Illustrated magazine tries to trim its budget and cut its editorial staff, it is expanding in television. On Monday, it announced it is teaming up with the NBC Sports Group to produce a monthly television show called “Sports Illustrated.”

Discussion: MediaPost, FishbowlNY, Wall Street Journal, Multichannel and AdAge