Mediagazer: ‘Esquire’ Takes a Page From Hollywood to Promote August Issue (Emma Bazilian/Adweek)

8:10 AM ET, July 6, 2012

Top News:

Mathew Ingram / GigaOM:

The future of media and forcing new content into old models — We've seen a ton of digital ink spilled over the implications of media startup Journatic faking bylines for some of its content, including a post from me at about the underlying economics that have forced newspapers …

Discussion: Street Fight, mediabistro.com, eMedia Vitals, Media Nation, NetNewsCheck Latest and B2B Memes

Anna Tarkov / Poynter:

Journatic CEO to staff: ‘Bumps are going to be part of the ride’ — Journatic CEO Brian Timpone wants his staff to know that “This American Life” and other reporting on the outsourcing company is “noise” that follows “the change we're forcing” in journalism.

Discussion: CJR, NPR and NetNewsCheck Latest

Jim Romenesko: Jake Barnes surfaces again

MG Siegler:

“MG Siegler can't be trusted.” — Do you want an overview of the current state of the tech blogosphere? Click the link above. — I mean, that's seriously a story. A full story. On a site that purports to report about technology. (And congratulations: your click will undoubtedly lead to other stories just like it!)

Discussion: @dangillmor

Adrianne Jeffries / Betabeat:
Unreliable Narrators! TechCrunch Blogger Inserted ‘Random Information (Sometimes Even False)’ Into Posts

Discussion: The Verge and Marco.org

Kara Swisher / AllThingsD:

Yahoo CEO Search in Final Stages, With Levinsohn and Kilar in Lead — According to sources close to the situation, the search for a new CEO for Yahoo is closing in on key candidates. — But, said sources, it appears to be coming down to a contest between interim Yahoo CEO Ross Levinsohn and Hulu CEO Jason Kilar.

Discussion: NetNewsCheck Latest, Reuters, @reuters, AdExchanger.com, Los Angeles Times, Guardian, paidContent, Business Insider, VentureBeat, Reuters, @rafat and CNET

Nikki Finke / Deadline.com:

HBO Not Proceeding With Fox News' Roger Ailes TV Movie Produced By MSNBC Rivals: “CNN Affiliation” Cited As The Reason — EXCLUSIVE UPDATE: I scooped yesterday that HBO had done a secret deal for an Untitled Roger Ailes Project being executive produced by Fox News rivals from MSNBC.

Discussion: bookforum.com, Mediaite, TVNewser, Business Insider, The Corsair, Guardian, mediabistro.com, The Huffington Post, Chickaboomer, Deadline.com and TVWeek.com

Georg Szalai / Hollywood Reporter:

BSkyB Study Finds U.K. Pay TV Giant Contributes $8.4 Billion to Economy — The company says it also supports 120,000 jobs as media regulator Ofcom continues to probe if it is “fit and proper” to own a broadcast license. — LONDON - British satellite TV giant BSkyB said Thursday …

Emma Bazilian / Adweek:

‘Esquire’ Takes a Page From Hollywood to Promote August Issue — You've probably seen a lifetime's worth of movie trailers for summer blockbusters this season, but what about a trailer for a summer magazine? For its August issue (on newsstands July 10) Esquire has put together a trailer …

Discussion: eMedia Vitals

Michael Calderone / The Huffington Post:

WikiLeaks Removes Associated Press From List of Media ‘Collaborators’ On Syria Docs — NEW YORK — When WikiLeaks began publishing some 2.4 million Syrian files on Thursday, a trove that it said includes emails from “political figures, ministries and associated companies,” …

Discussion: New York Times, The Atlantic Wire, Guardian, The Atlantic Wire and Journalism.co.uk

Tim Carmody / The Verge:

Digital, print, oral: Shakespeare's Sonnets for iPad brings reading full circle — Let's start with the various media layers gathered in this book. First, there's the Arden critical text of all 154 sonnets and A Lover's Complaint, a poem attributed to Shakespeare that was included in the first edition of the Sonnets in 1609.

Christine Haughney / Media Decoder:

Murdoch Isn't the First to Consider Renaming The Wall Street Journal — When Rupert Murdoch let it be known in an interview last week that he was thinking of giving The Wall Street Journal a new, streamlined name — WSJ — he was joining a discussion within the newspaper that dates back at least to the end of World War II.

Discussion: FishbowlNY and JIMROMENESKO.COM

Jeanine Poggi / AdAge:

Will News Corp. Split Encourage Time Warner to Spin Off Magazines? — Media Conglomerates' Circumstances Are Actually Very Different — News Corp.'s decision to divide itself into separate entertainment and publishing companies has sparked speculation that Time Warner could be next.

Tracie Powell / Poynter:

Proposed: Citizen journalists should fill gaps in ‘information ghettos’ — Miami Herald Columnist Leonard Pitts, Jr. wrote last month that citizen journalists cannot replace professionals, but a new report issued by Washington State University's Murrow College of Communication suggests doing …