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4:40 PM ET, July 16, 2012

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 Top News: 
Jeremy W. Peters / New York Times:
Latest Word on the Trail?  I Take It Back  —  The quotations come back redacted, stripped of colorful metaphors, colloquial language and anything even mildly provocative.  Related In Pawlenty, Romney Campaign May Find Down-to-Earth Appeal (July 16, 2012) The Election 2012 App The Election 2012 App …
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Kevin Drum / Mother Jones:
The Evolution of Reporters Into Stenographers Is Nearly Complete  —  It's long been standard for politicians to unilaterally insist that briefings be either “on background” or “off the record” (there are subtle distinctions between the two), and it's long been standard for reporters to agree to this.
Discussion: @jeffjarvis
Brian Stelter / New York Times:
Microsoft and NBC Complete Web Divorce  —  On Sunday night, MSNBC.com did something that successful Web sites almost never do: it renamed itself.  —  The site became NBCNews.com, signifying the end of a relationship between NBC and Microsoft that dates back to the earliest days of the commercial Web.
RELATED:
M. Alex Johnson / NBC News:
Msnbc.com becomes NBCNews.com  —  REDMOND, Wash. — NBC News has acquired full control of msnbc.com and its digital network from Microsoft Corp. and is immediately rebranding the site as NBCNews.com.  Many details of the arrangement remain to be worked out, and financial terms weren't disclosed.
Discussion: MediaPost, TVNewser and Mediaite
DealBook:
Google's Marissa Mayer Tapped as Yahoo's Chief  —  Marissa Mayer, one of the top executives at Google, will be the next C.E.O. of Yahoo, making her one of the most prominent women in Silicon Valley and corporate America.  —  The appointment of Ms. Mayer, who was employee No. 20 at Google …
Tanzina Vega / New York Times:
Times Names Buffalo News Editor as Its New Public Editor  —  The New York Times announced on Monday that Margaret M. Sullivan, the editor and vice president of the Buffalo News, will become the Times's new public editor.  —  Ms. Sullivan will be the paper's fifth public editor and the first woman to hold the position.
New York Times:
Apple May Meet Tablet Competition With a Smaller iPad  —  The tech companies are at it again — trying to catch the blockbuster iPad in a race to win the tablet market.  —  Google on Friday began shipping its Nexus 7, which is smaller and less expensive than Apple's iPad …
Adrienne LaFrance / Nieman Journalism Lab:
Major news organizations find they have to lighten up to thrive on YouTube  —  In 2006, the year after YouTube was founded, comedian Dane Cook had a bit about how every whim of your imagination, anything you could blindly type into a search bar, was already posted to the site.
RELATED:
Jake Coyle / Associated Press:
Study: Viewers Turning to YouTube as News Source  —  A new study has found that YouTube is emerging as a major platform for news, one to which viewers increasingly turn for eyewitness videos in times of major events and natural disasters.  The Pew Research Center's Project for Excellence …
Discussion: Journalism.org and Noted
Julie Moos / Poynter:
Gannett print advertising down 8% in 2nd quarter  —  Gannett's second-quarter earnings report shows that print advertising revenue was down 8 percent compared to the second quarter of 2011, while digital revenue grew 13 percent, according to Gracia Martore, president and CEO.
Jeff Sonderman / Poynter:
Journatic published hundreds of stories under fake bylines on Houston Chronicle websites  —  Outsourcing company Journatic used previously undisclosed fake bylines on more than 350 stories published on behalf of the Houston Chronicle, Poynter has learned.  —  This news comes on the heels …
RELATED:
Julie Moos / Poynter:
Journatic claims it was about to fire editorial head who resigned
Discussion: Street Fight and Chicago Sun Times
Charlie Warzel / Adweek:
Fast Chat: Reuters' Social Media Maven Gives Up Twitter  —  Reuters' deputy social media editor, Matthew Keys, spent the better part of the last few years digging up stories and breaking news on Twitter, tweeting more than 46,000 times.  Last week, he decided to leave Twitter indefinitely.
Discussion: FishbowlNY
Steve Myers / Poynter:
Study: Half of first year's paywall revenue comes in first three months  —  Our-Hometown, a company that handles Web publishing for small community newspapers, has published a report showing the pace of digital subscription revenue for one site over about three years.
 
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10 Reasons You'll Want To Attend Marketing Land's SMX Social Media Conference Next Month  —  Next month, SMX Social Media Marketing conference arrives in Las Vegas.  The editorial staff our sister site at Marketing Land …
AdExchanger:
Eyeview Wants To Personalize Online Video Like Display And Search  —  It seems all online ads, except video ads, are targeted.  That online video largely isn't personalized seems odd, since the ad industry jumps …
Say Media / Say Daily:
The Best Mobile Marketing Tool for Brands Is On the Lock Screen  —  The phrase “Don't leave home without it” was about a credit card, but now it applies just as much to smartphones.  We love our phones.
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 More News: 
J.K. Trotter / IvyGate:
Fired WSJ Intern Had Troubling Start at the Yale Daily News, Required Longest Correction in Years
Ryan Nakashima / Associated Press:
TV Channel Blackouts Stall Profits
Christina Farr / VentureBeat:
News startup Politix nabs first editor-in-chief from Politico
 Earlier Picks: 
Jeff Sonderman / Poynter:
Journalist had temporary access to Romney campaign's Storify account
Discussion: Daily Dot
Slate:
Why Does The New Yorker Publish So Many Pieces About The New Yorker?
Discussion: bookforum.com
Michael Hastings / BuzzFeed:
Bright Lights, Big Secret