Mediagazer: Not All Yahoos Headed Out Door: Mayer Makes Filo a Direct Report and Bell Permanent GC (Kara Swisher/AllThingsD)

4:05 PM ET, August 13, 2012

Top News:

Michael Shain / New York Post:

Saving CNN — Suffering its worst ratings in 20 years, CNN is going Hollywood. In the past few weeks, the No. 3 cable news channel has started seeking out reality-show ideas and big-name stars not afraid to talk politics. They have even begun working on a late-night talk show, The Post has learned.

Discussion: Business Insider, Deadline.com, Mediaite, The Huffington Post, JIMROMENESKO.COM, Top Digital Journal News, Daily Mail, Capital New York, New York Magazine, TVWeek.com, TVNewser and @brianstelter

Bill Carter / Media Decoder:

CNN to Promote Nonfiction TV, not Reality TV, Network Says — CNN says it is not getting into the reality television business, though it is considering adding weekend programs that are similar to a documentary-style travel show hosted by Anthony Bourdain that it will begin showing next year.

John Clarke / Forbes:

Despite Criticism, NBC Scores Big Ratings With London Olympics Closing Ceremonies — Despite criticism for cutting acts and interrupting the London Olympics Closing Ceremonies with a comedy series preview, NBC scored high ratings Sunday night. — NBC's prime-time games coverage drew …

Discussion: Rolling Stone, Hollywood Reporter, Radio & Television …, Home Media Magazine, The Wrap, www.wnyc.org, Deadline.com and Digiday

Chelsea J. Carter / CNN:

Viewers outraged after NBC cuts away from closing ceremonies — Olympic Closing Ceremony — (CNN) — NBC was pummeled by viewers who took to social media after the network cut away early from the closing ceremonies of the London Games on Sunday to air a new television show …

Discussion: Bleacher Report, Poynter, @jayrosen_nyu and Seattle Times

Peter Kafka / AllThingsD:

AOL Bets Big on Web Video News With HuffPost Live (And on Tape) — After a very long drum roll, the Huffington Post launches HuffPost Live, its streaming Web video news operation, this morning. — If you've watched the streaming video that other newspapers and Web sites have put out …

Discussion: Marketing Pilgrim, Columbia University …, Media Decoder, MediaFile, Digital Media Wire, Lost Remote, The Huffington Post, MediaPost, Forbes, NetNewsCheck Latest, paidContent, VentureBeat, @producermatthew, FishbowlNY, @marksluckie and WebProNews

Kara Swisher / AllThingsD:

Not All Yahoos Headed Out Door: Mayer Makes Filo a Direct Report and Bell Permanent GC — While new Yahoo CEO Marissa Mayer has ushered some longtime employees out the door of late — most recently, HR head David Windley last week, with more to come — that does not mean she is not keeping some longtime Yahoos around.

Discussion: Forbes

Jim Romenesko:

Times-Picayune reporter jumps off the ‘sinking ship’ — The Times-Picayune reporter who shared with Romenesko readers the letter she wrote to her bosses in early July ("I can't just keep my mouth shut and pretend everything is okay or that it doesn't matter") has left the paper.

Discussion: Erik Wemple

Steve Myers / Poynter:

Science writers: Jonah Lehrer's scientific errors worse than fabricated quotes — Jonah Lehrer's fake Bob Dylan quotations detract from a more serious problem flagged by scientists while he was a rising star: his habit of misstating and mischaracterizing scientific facts.

David Carr / New York Times:

Wondering How Far Magazines Must Fall — Making a weekly newsmagazine has always been a tough racket. It takes a big staff working on punishing deadlines to aggregate the flurry of news, put some learned topspin on it and package it for readers. But that job now belongs to the Web and takes place in real time, not a week later.

Discussion: LA Observed, PandoDaily, Parse.ly Blog and eMedia Vitals

Andrew Beaujon / Poynter:

Candy Crowley will be the first woman to moderate a presidential debate in 20 years — CNN's Candy Crowley will moderate one of this fall's presidential debates. The three New Jersey teens who've been campaigning for the Commission on Presidential Debates to name a woman moderator …

Discussion: Mediaite, The Wrap, www.wnyc.org, The Huffington Post and Inside TV

Jeff Bercovici / Forbes:

Google Buys Frommer's. Can We All Just Agree It's A Media Company Now? — Every few months, some Google watcher pens a chin-stroker asking whether it's fair to call the Mountain View, Calif.-based internet giant a media company. See, for instance: — GigaOm, 2007: “Is Google A Media Company?”

Discussion: Wall Street Journal, TechCrunch, Media & Entertainment and AllThingsD

Albany Times Union:

Legendary editor Helen Gurley Brown dies — Helen Gurley Brown, editor-in-chief of Cosmopolitan magazines' 64 international editions and one of the world's most popular and influential editors, died today at NewYork-Presbyterian/Columbia University Medical Center. She was 90.

Discussion: Media Decoder, FishbowlNY, Forbes, The Awl, The Huffington Post and JIMROMENESKO.COM