Mediagazer: Forbes Sees Hope in Sponsor Content (Josh Sternberg/Digiday)

11:10 AM ET, October 5, 2012

Top News:

Lucia Moses / Adweek:

W's Nina Lawrence Leaves Condé Nast for WSJ — W's Nina Lawrence has split after 15 years at Condé Nast for The Wall Street Journal, where she's landed a big job: vp of global marketing, advertising sales. Lawrence will be in charge of overseeing the global ad sales team across print …

Discussion: FishbowlNY and WWD

Keith J. Kelly / New York Post:

Condé budget cuts of 5% on 2013 agenda — Condé Nast, home to The New Yorker, Vogue and Vanity Fair, is poring over preliminary budgets for next year — and it doesn't look pretty. — While not every mag is finished going over the books with President Bob Sauerberg …

Discussion: FishbowlNY

Sruthi Ramakrishnan / Reuters:

Gannett to stop broadcasting on Dish if ad-skipping feature not removed — (Reuters) - Dish Network Corp said the broadcasting arm of newspaper publisher Gannett Co Inc has threatened to withdraw broadcasting on the satellite TV provider if it does not block the commercial-skipping feature …

Discussion: Tampa Bay Times and Gannett Blog

Jim Romenesko:

Gannett Government Media announces 5-day furloughs — Employees of Military Times, Army Times, Air Force Times, Navy Times and other Gannett Government Media publications were told today to take a five-day furlough before the end of the year. — From the memo:

Discussion: Gannett Blog

Andrew Beaujon / Poynter:

PBS takes advantage of debate's ‘Big Bird’ moment — PBS bought the term “Big Bird” on Twitter, so anyone searching for the term would see an ad for an advocacy site it's set up. “PBS could teach other brands a thing or two about how to turn a meme into a marketing opportunity,” Seth Fiegerman writes.

Discussion: paidContent and Mashable!

Neetzan Zimmerman / Gawker:
PBS, Sesame Workshop Blast Romney Over Big Bird Comments: Sesame Street Won't Go Away

Discussion: PBS, @sesamestreet, Christian Science Monitor, Chickaboomer, The Week, Washington Post, The Huffington Post, Speakeasy, The New Yorker Blog and Mediaite

Jeff Sonderman / Poynter:

When news breaks, most Americans seek a second, trusted source for more info — When Americans first learn about a breaking news story, 83 percent seek out a second source to get more information, new research says. — Half of them turned to a different type of platform (i.e. …

Discussion: NetNewsCheck Latest and Kirk LaPointe's …

Reuters:

Morocco withdraws accreditation from AFP reporter — (Reuters) - The Moroccan government said it was withdrawing accreditation from an Agence France-Presse (AFP) correspondent who wrote an article casting doubt on the monarchy's neutrality in an election. — In a statement carried …

Jim Romenesko:

WSJ memo: We're creating a single newsroom that does away with duplication — I'm told that this note from Wall Street Journal managing editor Robert Thomson — sent out shortly after noon today — is being described in the newsroom as “the layoffs memo.” In it, Thomson writes: … THE MEMO:

Discussion: CJR and FishbowlNY

Brian Stelter / Media Decoder:

Cable Channel to Televise Bin Laden Film Before Election — The National Geographic Channel plans to televise a feature film about the killing of Osama bin Laden on Nov. 4, two days before the presidential election. — The film, titled “Seal Team Six: The Raid on Osama Bin Laden,” …

Discussion: Pressing Issues

Josh Sternberg / Digiday:

Forbes Sees Hope in Sponsor Content — Two years after launching its brand platform AdVoice, Forbes has learned a couple things: Its top advertisers like content programs, and they remain a small slice of overall revenue. Forbes is betting the former will outweigh the latter in the long run.

Discussion: Forbes, eMedia Vitals and Talking Biz News

The Fix:

Networks, AP cancel exit polls in 19 states — Breaking from two decades of tradition, this year's election exit poll is set to include surveys of voters in 31 states, not all 50 as it has for the past five presidential elections, according to multiple people involved in the planning.

Discussion: The Caucus and TVNewser

Jeremy Greenfield / Digital Book World:

Sales Reorganization at Hachette Designed to Focus Efforts on Digital — Hachette Book Group has reorganized its sales staff to align itself with the evolving publishing industry and to capitalize on digital opportunities, according to an announcement from the company's new chief marketing and sales officer Evan Schnittman.

Tim Molloy / The Wrap:

George Zimmerman ‘Considering’ Suing NBC News Over Edited Trayvon Martin 911 Tape (Update) — Trayvon Martin's shooter, George Zimmerman, is “considering” suing NBC News over a misleading edit of Zimmerman's call to 911 before the shooting, his counsel said in a statement to TheWrap.

Discussion: mediabistro.com and The Huffington Post