Mediagazer: BuzzFeed Embraces Sponsored Content to Tap Social-Media Sharing (Keach Hagey/Wall Street Journal)

12:40 PM ET, October 8, 2012

Top News:

New York Times union memo: 'It's time to raise our voices' — New York Times guild employees are taking a series of actions this week “to make sure that the company hears and understands our position” on contract negotiations. — “It is time to raise our voices,” says a memo to members.

Discussion: New York Magazine, FishbowlNY and The Huffington Post

Cynthia Cotts / The New York Observer:

Disgruntled New York Times Union Members to Unleash a Sidewalk Protest — In the latest development at 620 Eighth Avenue, New York Times union organizers have called on hundreds of rank and file to leave the building at 3:35 today for a rally on the sidewalk west of the building.

Keach Hagey / Wall Street Journal:

BuzzFeed Embraces Sponsored Content to Tap Social-Media Sharing — BuzzFeed Site Relies on Sponsored Content Shared by Visitors on Social Media — Last April, the BuzzFeed website posted “11 Things No One Wants To See You Instagram,” a snarky reminder to resist the temptation to share online photos of your lunch or toes.

Discussion: The Daily Beast and eMedia Vitals

Esther Addley / Guardian:

Julian Assange to publish book about freedom and the future of the internet — Julian Assange's last foray into the publishing world ended in an acrimonious and highly costly dispute, after he withdrew from his million-pound contract and his publishers released a draft autobiography manuscript against his wishes.

Discussion: New York Times

Robert Booth / Guardian:

Julian Assange supporters ordered to forfeit £93,500 bail money — Julian Assange's supporters have been ordered to forfeit £93,500 in bail money after the WikiLeaks founder sought political asylum in the Ecuadorean embassy in London. A court ruled on Monday that the payments must …

Brooks Barnes / New York Times:

CNN Creates Documentary Unit — LOS ANGELES — CNN, laboring to make itself more relevant, has decided that part of the answer involves movies — at least the nonfiction kind — and on Monday plans to announce the creation of CNN Films. — Cut to CNN executives shopping at Sundance?

Discussion: The Wrap, Broadcasting & Cable and TVNewser

Andrew Beaujon / Poynter:

New Times-Picayune competitor, Baton Rouge Advocate says it now has 10,000 subscribers in New Orleans — New subscribers to the Baton Rouge Advocate's New Orleans edition are reporting problems with receiving their papers. “I really think they weren't prepared for the amount of subscribers that they got …

Ken Doctor / Nieman Journalism Lab:

The newsonomics of Advance's New Orleans strategy — I was struck, as I'd bet many of you were, at how New Orleanians reacted to the impending lost of their daily print newspaper. People out in the streets (iconic for the ages Ted Jackson photo), demanding their paper.

Brian Stelter / New York Times:

Still a Conservative Provocateur, Carlson Angles for Clicks, Not Fights — A week ago, Tucker Carlson cued up a video of President Obama that had been sent to him by a source. The video, recorded in 2007 when Mr. Obama was a presidential candidate, showed him speaking to a black audience about …

Discussion: CJR, TVNewser and The Daily Caller

Jennifer Saba / Reuters:

Insight: The Lex Factor roils Dow Jones — (Reuters) - He's tearing down walls. He's tossing out old business models. And he's dressing down people, publicly and profanely, in the once-buttoned-down halls of Dow Jones & Co., publisher of the august Wall Street Journal.

Discussion: Capital New York, Media Decoder and @mlcalderone

Jennifer O'Mahony / Telegraph:

Jimmy Savile: BBC Director General says ‘I will hold an inquiry’ — George Entwistle, the BBC Director-General, has confirmed the corporation will hold an internal inquiry into the Jimmy Savile abuse allegations and a toxic culture of impunity among presenters during the 1970s and 1980s.

Discussion: PressGazette and Guardian

Maria Golovnina / Reuters: Britain's BBC apologizes over sex abuse scandal

Peter Kafka / AllThingsD:

YouTube, Which Wants More TV Dollars, Pays Up for More “Channels” — YouTube is ramping up its channel experiment. — Google is funding a new batch of video-makers to join the 100 it launched in the last year. And it's making an international push, by adding content for the U.K., German and French versions of the site.

Discussion: Business Insider, Guardian, youtube-global.blogspot.ca, New York Times, Fast Company, TechCrunch, paidContent, WebProNews and Media News

Megan Garber / The Atlantic Online:

The Newest Factchecker: Reddit — Insight into a community as it tries to create something for the civic good. — Factchecking has become a cottage industry, a common — and expected — accompaniment to political events as they play out in real time. News organizations now have factchecking arms …

Michael Calderone / The Huffington Post:
Will Obama Ramp Up Media Hits Post-Debate?

Discussion: Media Myth Alert

Kara Swisher / AllThingsD:

Here Come the Inevitable Marissa Mayer Magazine Profiles — As She Preps Her Quick Return to Yahoo — New York magazine just published what will doubtlessly be the first of many larger-scale profile pieces on new Yahoo CEO Marissa Mayer (Fortune's at work on one, too). — Titled “Can Marissa Mayer Really Have It All?”

Discussion: New York Magazine