Mediagazer: New York Times Agrees To Mediation For Contract (Katherine Fung/The Huffington Post)

3:00 AM ET, October 11, 2012

Top News:

Sulzberger Will Shows Heirs Want to Sell His New York Times Stock — NEW YORK CITY — The children of the late New York Times publisher Arthur Ochs Sulzberger Sr. are moving quickly to sell stock he held in the Gray Lady's parent company, his will reveals. — Sulzberger Sr. died at 86 on Sept. 29 …

Katherine Fung / The Huffington Post:

New York Times Agrees To Mediation For Contract — The New York Times and the Newspaper Guild of New York will turn to an outside mediator to help hammer out a contract, it was announced Wednesday. Arthur Sulzberger Jr., the paper's publisher, broke the news to staff in an email.

Discussion: nyguild.org, New York Magazine, JIMROMENESKO.COM and JIMROMENESKO.COM

Jared Keller / Business Week:

What Jack Welch Could Learn From Rupert Murdoch — After the Bureau of Labor Statistics released its latest U.S. unemployment report on October 5, former General Electric CEO Jack Welch set off a social media firestorm with a single tweet suggesting the Obama administration had doctored the numbers for political gain.

Discussion: CJR, Hit & Run, Slate and Wall Street Journal

John Cook / Gawker:

Bain Capital Wants a Piece of Gawker — After we published nearly 1,000 pages of Bain Capital's confidential financial records—including audits revealing for the first time that Bain employed a potentially illegal tax dodge currently under investigation by the New York attorney general …

Discussion: JIMROMENESKO.COM, New York Magazine, The Wrap, New York Times, The Huffington Post, Venture Capital Dispatch and Business Insider

Jason Del Rey / AdAge:

Here's Business Insider's Crazy New Strategy to Boost Ad Revenue — Sponsored Content Business, ‘Brand Insider’ Expected to Generate 50% of Ad Revenue — Get ready for more slideshows on Business Insider, but this time with a twist: they'll be paid for by an advertiser and likely include some nod to a brand's product or service.

Discussion: Wall Street Journal

David Kravets / Wired:

Judge Says Fair Use Protects Universities in Book-Scanning Project — A federal judge on Wednesday threw out a copyright infringement lawsuit against universities that participated in a massive book-digitization project in conjunction with Google without permission from rights holders.

Discussion: The Laboratorium and madisonian.net

David Carr / Media Decoder:

After Week of Big Political News, the Big Loser? Liberal Bias — Back when Barack Obama seemed to be in command of the race and had the poll numbers to back it up — that was just a week ago, wasn't it? — there were abundant suggestions that the fix was in, that a compliant …

Discussion: Reuters, Los Angeles Times, FiveThirtyEight, Politico and Pressing Issues

Adrienne LaFrance / Nieman Journalism Lab:

The Orange County Register is hiring dozens of reporters, focusing on print-first expansion — Why did the Orange County Register send reporters and photogs to cover 40 — yes, four-zero, 40 — high-school sporting events in one weekend? No, it's not another news mob. Nor is it a one-time thing.

Discussion: The Buttry Diary and The Newspaper Guild

Adrienne LaFrance / Nieman Journalism Lab:

Election season gives major daily newspapers ripe testing ground for video work — This election season has continued online news' march toward video — particularly video produced by news organizations that haven't historically been known for it. Here's a look at how three major U.S. newspapers treated …

Jeff Sonderman / Poynter:

What's next for Columbia's Journalism School as Dean Nicholas Lemann steps down — The Columbia University Graduate School of Journalism is about to choose its first new leader in a decade, after Dean Nicholas Lemann announced his impending departure from the post at the end of this academic year.

Discussion: The New York Observer, Capital New York, CJR, @nytfridge and Media Decoder

Jeremy W. Peters / New York Times:

Networks Like Split-Screens in Debates, Even if the Candidates Don't — Don't scratch your ear — even if it really itches. If you have a thought you want to come back to, quickly jot down one memorable word, not an entire sentence. And remember: that camera in front of you represents 60 million sets of eyes.

Discussion: Los Angeles Times and TVNewser

Julia Levy / TribecaFilm.com:

Storytelling, Audiences, and Social Influence, or Why Whoopi Goldberg Turned to Kickstarter — Storytelling won't die, movies will meet audiences on their own turf, and social influence will drive content. Welcome to the Future of Film, according to a panel of experts on last week's Advertising Week panel.