Mediagazer: BuzzFeed adapts its branded content approach to political advertising, and Obama's in (Justin Ellis/Nieman Journalism Lab)

10:25 PM ET, October 28, 2012

Top News:

Julie Moos / Poynter:

New York Times suspends paywall for Hurricane Sandy — New York Times spokesperson Eileen Murphy confirmed by email that the news organization is suspending its paywall starting this afternoon, so that readers can get information about Hurricane Sandy. — “The gateway has been removed from the entire site and all apps.

Discussion: Reuters, Forbes, Gawker, New York Times, Mashable!, Quartz, @rajunarisetti, LA Observed, The Verge, NetNewsCheck Latest, @nytjim, Business Insider, National and Local …, @suzisteffen, The Daily Beast, kottke.org and New York Magazine

Erik Wemple / Washington Post:
CNN bans ‘Frankenstorm’ term for Hurricane Sandy

Discussion: Mediaite, The Huffington Post and New York Magazine

Margaret Sullivan / New York Times:

An Opinion to Consider Before You Vote — WHEN Jill Abramson, the executive editor, answered questions from readers this month on the Times Web site, she gave an unequivocal answer to a question about Times editorials. — “As executive editor, I have no involvement with editorials,” she said.

Discussion: Poynter, Pressing Issues and JSOnline

Jennifer Epstein / Politico:

New York Times endorses Obama ‘enthusiastically’ — The New York Times editorial board, rather unsuprisingly, endorsed President Obama on Saturday. But unlike many other papers calling for the president's re-election with some resignation, the Times is “enthusiastically” backing him.

Discussion: New York Times, @jcstearns, The Raw Story, @jayrosen_nyu, @palafo, Pressing Issues and JIMROMENESKO.COM

John Jannarone / Wall Street Journal:

News Corp. Unit Interested in Penguin Group — HarperCollins' parent News Corp . has expressed interest in buying Penguin Group, potentially undercutting merger discussions between book publishers Penguin and Random House, said a person familiar with the situation.

Discussion: The Sunday Times, Deadline.com, NY Daily News, Media Decoder and Telegraph

Alexis C. Madrigal / The Atlantic Online:

The World Is Not Enough: Google and the Future of Augmented Reality — The new Google FieldTrip app probes the question: What digital information do you want to see overlaid on the physical world? — It is The Future. You wake up at dawn and fumble on the bedstand for your (Google) Glass.

Discussion: Wired, @alexismadrigal and GalleyCat

Todd Cunningham / The Wrap:

NBC Sports Acquires U.S. Rights to Premier League Soccer — NBCUniversal, via the NBC Sports Group, has acquired the exclusive U.S. media rights to the Premier League — the world's top soccer league — through a multi-year agreement that begins with the 2013-14 season, both parties announced Sunday.

Discussion: Broadcasting & Cable

Ron Rosenbaum / Arts & Culture:

Lewis Lapham's Antidote to the Age of BuzzFeed — With his erudite Quarterly, the legendary Harper's editor aims for an antidote to digital-age ignorance — Lewis Lapham, the legendary former editor of Harper's, who, beginning in the 1970s, helped change the face of American nonfiction …

Knowledge@Wharton:

WSJ's Raju Narisetti: ‘Journalism Has to Be Hand in Glove with Technology’ — After a six-year hiatus from The Wall Street Journal, Raju Narisetti returned to the paper earlier this year to head its online news efforts. From 1994 to 2006, Narisetti worked for the WSJ in the U.S. and abroad …

Rebecca J. Rosen / The Atlantic Online:

Surmounting the Insurmountable: Wikipedia Is Nearing Completion, in a Sense — And that's something of a challenge for the collaborative encyclopedia going forward — For about the last five years, Wikipedia has had trouble getting and keeping new volunteer editors.

Discussion: The Verge

Sarah Marshall / Journalism.co.uk:

Al Jazeera creates interactive video transcripts of debates — Each word in the transcripts of the US presidential debates is linked to the exact point in the video where that word is spoken by Obama or Romney — The four US presidential debates maybe over but Al Jazeera English now offers …

Justin Ellis / Nieman Journalism Lab:

BuzzFeed adapts its branded content approach to political advertising, and Obama's in — Add this to the signs that BuzzFeed is becoming a serious player in the media business: campaign ads. — More specifically, native, BuzzFeed-y, campaign ads. This month Obama for America became …

Discussion: eMedia Vitals, AdAge, Wired and the Econsultancy blog