Mediagazer: WSJ's Heron Seeks Expanded Audience Through Social Media (Rani Molla/The Content Strategist)

3:30 PM ET, November 10, 2012

Top News:

Cassandra Vinograd / Associated Press:

BBC chief: Abuse report was ‘fundamentally wrong’ — LONDON (AP) — The BBC's director general said Saturday that it should not have aired a report that wrongly implicated a politician in a child sex-abuse scandal, admitting that the program further damaged trust in a broadcaster already reeling …

Discussion: New York Times, Guardian, @attackerman, @rupertmurdoch and BBC

Josh Halliday / Guardian:
Savile scandal has led to ‘loss of trust in BBC’

Discussion: Deadline.com, Business Insider and National Updates

Rani Molla / The Content Strategist:

WSJ's Heron Seeks Expanded Audience Through Social Media — This post is part of the Social Media Editor Series, featuring interviews with social media editors from news organizations about what they do and where they see social media in journalism going. — The business world might still …

Discussion: Cision

David Haglund / Slate:

Did Broadwell's Husband Write to the Times About Her Affair with Petraeus? — Blake Hounshell, the managing editor of Foreign Policy, shared a link on Twitter about an hour ago, and prefaced it with a wonderfully understated description: “Interesting letter,” he wrote.

Discussion: Gothamist, Guardian, New York Magazine, The Huffington Post, Wired, @blakehounshell, The Atlantic Wire, Gawker and New York Times

Kara Bloomgarden-Smoke / The New York Observer:

Times Public Editor Margaret ‘The Slugger’ Sullivan Comes Out Swinging — Imagine your first two months as an editor at The New York Times. — You sell your house and car in Buffalo, move to the Flatiron District, plunk down in the Times newsroom and one by one take public swipes at your new colleagues …

David Kravets / Wired:

U.S. WikiLeaks Criminal Probe ‘Ongoing,’ Judge Reveals — WikiLeaks founder Julian Assange gestures in August after his statement to the media and supporters on a balcony of the Ecuadorian Embassy in central London. Photo: AP — A 2-year-old federal grand jury probe …

Michael Carney / PandoDaily:

WordPress guru designs a concept blogging platform that doesn't suck, gets rave reviews — John O'Nolan knows WordPress. He's a regular content publisher through both his personal blog and his “side project” Travelllll.com. (1, 2, 3, and 4 L's were taken, he tells me.)

Dean Starkman / CJR:

Paywalls are a means, not an end — A Toronto Star columnist's belligerence gets me thinking — I like paywalls. I really do. — I think it make sense for newspapers that saw the bottom drop out of print ad revenue to now ask readers to pick up a greater share of the cost of news.

Daniel D'Addario / The New York Observer:

Tree Maps and Dwindling Cigarettes: One Hyperlocal Site's Approach to Sandy — Two days after Hurricane Sandy last week, The Observer met up with Liena Zagare, the publisher of Brooklyn local news network Corner News Media, at a local coffee shop in Ditmas Park, and found her standing …

Kara Thrace / Business Insider:

UH OH: Forbes Has Stopped Paying Rent At One Of Its Manhattan Offices* — UPDATE: The building Forbes has stopped paying rent on is not its headquarters building, but another building nearby. We apologize for the earlier misunderstanding. — EARLIER: Forbes, the publisher of Forbes Magazine …

Discussion: Reuters and Talking Biz News

Michael Calderone / The Huffington Post:

Marcus Brauchli, Washington Post Editor, Rumored To Be Leaving — NEW YORK — On Friday night, the Washington Post's executive editor will be throwing a post-election party at his house for staffers involved in the paper's political coverage. Some wonder, though, if the event could also be an early going-away party.

Jeff John Roberts / GigaOM:

Online viewers start leaving if video doesn't play in 2 seconds, says study — As revenues decline for traditional forms of online advertising, video is emerging as a bright spot for many media companies. It offers an opportunity for long engagement and hefty ad rates — but also a challenge to make it work.

Digital Book World:

Newsweek/Daily Beast Partners With Vook on Ebook Program — Newsweek/Daily Beast will partner with ebook production vendor and publisher Vook on producing ebooks. — The partnership officially kicks off tomorrow with the publication of Why Romney Lost: And What the GOP …