Mediagazer: Reuters, NewsCred Launch New Entertainment Package (Gabriel Beltrone/Adweek)

2:30 PM ET, November 18, 2012

Top News:

Twitter is pivoting — Peter Chernin had this to say during his days as President of News Corp, owners of MySpace, in 2006: … This was the justification and mentality that MySpace employed as they blocked various fast-growing platform partners that they felt impinged in MySpace's core user experience.

Discussion: TechCrunch, @jayrosen_nyu, @techsoc, Marco.org and @mathewi

Nilay Patel / The Verge:

New Yorker TV critic Emily Nussbaum: ‘Social watching just sounds like wishful thinking’ — Somewhere in the past two decades, TV evolved from a wasteland rotting our minds into the premier medium for truly groundbreaking comedy, drama, and storytelling. Series like Buffy the Vampire Slayer …

Muhammad Lila / ABCNEWS:

Oops! Taliban Reveal Identities of Their Mailing List Members — Somewhere out there, Mullah Omar must be shaking his head. — In a Dilbert-esque faux pax, a Taliban spokesperson sent out a routine email last week with one notable difference.He publicly CC'd the names of everyone on his mailing list.

Discussion: The Inquisitr, The Register, Ars Technica, Techdirt, CNET, Betabeat, The Next Web, Fast Company and Business Insider

Reuters:

Gaza journalists wounded by Israeli attack on buildings — (Reuters) - Israeli aircraft hit two Gaza media buildings on Sunday, wounding eight journalists and drawing concern from press covering the fighting between Palestinian militants and the Jewish state.

Discussion: New York Times, Mondoweiss, Guardian, Associated Press, LNR Journalism and The Inquisitr

Kara Swisher / AllThingsD:

Yahoo CEO Mayer Cuts End-of-Year “Week of Rest” for Employees, While Prepping Plans to Identify Bottom 20 Percent of Staff — Yahoo CEO Marissa Mayer is now starting to unveil the flip side of free lunches and smartphones, with two employee-focused moves that are a little more tough love in nature.

Discussion: Beyond Search, PC Magazine, New York Magazine, Business Insider and CNET

Gabriel Beltrone / Adweek:

Reuters, NewsCred Launch New Entertainment Package — If you're a brand looking to play pop culture publisher during the 2012-2013 entertainment awards season, Reuters and NewsCred want your business. The media company and the content licensing and syndication company have partnered up to launch …

Discussion: The Drum

Chris Ariens / TVNewser:

Major Garrett Named CBS News Chief White House Correspondent — Major Garrett, who left Fox News Channel two years ago for National Journal, is returning to TV and has been named Chief White House correspondent for CBS News. The announcement was made just now by Bob Schieffer on “Face the Nation.”

Discussion: FishbowlDC, The Huffington Post, @mlcalderone, @mlcalderone and @brianstelter

Christopher Mims / Quartz:

Spotify's plan for rescuing the music industry: let it fall apart first — Spotify, the music-streaming service, just scored a $100 million round of financing. That values the company at $3 billion—but Daniel Ek, its founder, probably isn't all that hung up on the fact that he's now the head …

Discussion: Pitchfork, TechCrunch, Wired and The Verge

Ken Doctor / Nieman Journalism Lab:

The newsonomics of thin ice, from the BBC and FT to The New York Times and The Washington Post — The cracks got a little louder this week. — For most of a decade, news companies have been operating on thinning ice. This week, events on both seaboards of the Atlantic displayed anew …

Discussion: GigaOM and CJR

Paul Armstrong / GigaOM:

Media companies better embrace Project Glass because it's going to change everything — As consumer hardware goes, few items have had such an instantly polarizing effect as Google's Project Glass, the concept smart glasses (or, to be more precise, augmented reality head-mounted display) …

Thanks:@munkyfonkey

Janko Roettgers / GigaOM:

Food Network is eyeing YouTube for exclusive online content — Food Network is in advanced negotiations with YouTube about launching a new channel with exclusive online content on the site, the cable network's senior vice president and general manager of online brands Bob Madden told me during an interview this week.

Discussion: New Media Blog

Paul Sawers / The Next Web:

Earth Unplugged: BBC Worldwide launches its first ever original-content YouTube channel — Back in October, BBC Worldwide announced two new YouTube channels, including a nature channel, delivering new films from its BBC Earth Productions company. Well, the first channel is now live.

Discussion: T3, TechRadar.com and Engadget

Laura Hazard Owen / paidContent:

Hey, Tim Ferriss: Book banning isn't a marketing gimmick — Huckleberry Finn, I Know Why the Caged Bird Sings, To Kill a Mockingbird: Those are among the titles that schools and libraries have most commonly banned over the years. An Illinois school district banned a book this year because it included a reference to gay families.

Discussion: Fortune, The Official BitTorrent Blog and GalleyCat