Mediagazer: Atlantic Media Tries Turning Twitter Into a Bigger Ad Platform (Nat Ives/AdAge)

3:20 PM ET, December 2, 2012

Top News:

Ingrid Lunden / TechCrunch:

UK's House Of Lords Summons Facebook And Google To Talk Convergence And Media Power — The UK's House of Lords has summoned senior figures from Facebook and Google in their ongoing investigation into media convergence, media power and how this should be regulated in the future.

Discussion: Guardian and Journalism.co.uk

Jack Shafer:

Britain's press needs more freedom, not more regulation — The Leveson inquiry completed its 17-month official investigation into the filth and the fury of the British press today, pulling into the Queen Elizabeth II Conference Center opposite Westminster Abbey.

Discussion: The Huffington Post, Guardian, Capital New York and Poynter

Sarah Lyall / New York Times:
British Press Lauds Cameron Over Leveson Stand

Discussion: Guardian, Guardian, Virgin Media …, Prof Chris Daly's Blog and mediabistro.com

Patrick Wintour / Guardian:
Leveson report: JK Rowling left ‘duped and angry’ at PM's response

Discussion: GigaOM, The Daily Beast and Digital Spy

Andy McSmith / The Independent: Leveson's Wikipedia moment: how internet ‘research’ on The Independent's history left him red-faced

Bruce Feiler / New York Times:

Maria Popova Has Some Big Ideas — SHE is the mastermind of the one of the faster growing literary empires on the Internet, yet she is virtually unknown. She is the champion of old-fashioned ideas, yet she is only 28 years old. She is a fierce defender of books, yet she insists she will never write one herself.

Discussion: Gawker, @mathewi and Brain Pickings

John Jannarone / Wall Street Journal:

Journal Editor to Run New Publishing Company — News Corp . plans to name Robert Thomson, managing editor of The Wall Street Journal, as chief executive of its soon-to-be-created publishing company, people familiar with the matter said. — The announcement, which could come this week …

Discussion: Reuters, Bloomberg, @felixsalmon, Deadline.com and AllThingsD

Nat Ives / AdAge:

Atlantic Media Tries Turning Twitter Into a Bigger Ad Platform — 140 Proof System Gathers Audience From Atlantic Followers and Others — Atlantic Media is taking publishers' latest stab at making social media good for something besides gaining traffic. — The company …

Emma Bazilian / Adweek:

Time Inc. Launches Digital Video Unit — More changes are afoot at Time Inc. following the reshuffling CEO Laura Lang kicked off last summer. Today, in a company-wide memo, Lang announced the launch of a new digital video unit, a recognition that the company's brands need to tap new …

Discussion: NYConvergence.com and eMedia Vitals

Paul Sawers / The Next Web:

The Guardian's N0tice platform gets a live-music mapping tool, showing fans' tweets and Instagram snaps — N0tice is one of the Guardian's testbed projects, which we've previously noted has real potential to take news reporting, and news gathering, in new directions.

Discussion: Street Fight

Lucia Moses / Adweek:

Data Points: Copy That Despite sharing buttons, people are more likely to cut and paste — Sharing buttons have been around a while, but cutting and pasting is by far the most popular way of sharing content, according to Tynt, a service that tracks when people cut and paste content from 600,000 publishers' sites.

Discussion: eMedia Vitals

Amy Chozick / New York Times:

Syria Rebels Find Skype Useful, but Dangers Lurk — In a demonstration of their growing sophistication and organization, Syrian rebels responded to a nationwide shutdown of the Internet by turning to satellite technology to coordinate within the country and to communicate with outside activists.

Discussion: BBC, CloudFlare blog, Renesys Blog, PandoDaily, CNN, The Verge, The Huffington Post, The Next Web, @dberlind, American Journalism Review and Renesys Blog

John Koetsier / VentureBeat:

The inside story on how Reddit was created: ‘I wanted to make the world suck less’ — In college, Reddit co-founder Alexis Ohanian told a professor that he wanted to make the world suck less. A Total Disruption has just released a new video showing exactly how he accomplished that goal.

Nat Ives / AdAge:

Digital Subs Rising, The Economist Unbundles Tablet Editions From Print — Introduces Higher-Cost Print-Plus-Apps Package — Ever since Apple introduced the iPad in April 2010, magazine publishers have been trying to figure out how to make the most of their app editions.

Discussion: Talking Biz News

Andrew Orlowski / The Register:

Scoop! The inside story of the news website that saved the BBC — Fifteen years ago this month the BBC launched its News Online website. Developed internally with a skeleton team, the web service rapidly became the face of the BBC on the internet, and its biggest success story - winning four successive BAFTA awards.