Mediagazer: Fake study says Fox News viewers have low IQs (Andrew Beaujon/Poynter)

11:00 AM ET, December 10, 2012

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Discussion: Media Decoder, FishbowlNY, paidContent, Poynter, USA Today, Tech Trader Daily, Business Insider, @dansabbagh, Talking Biz News, Reuters, @megan, @zhongnanhai, The Daily Beast, Telegraph, New York Magazine, Quartz, @mikiebarb and DealBook

Adam Clark Estes / The Atlantic Wire:

Does Michael Bloomberg Really Need a Newspaper? — Michael Bloomberg's got a lot going on. He's the mayor of New York City, one of the most powerful cities on the planet. He owns 90 percent of the wickedly profitable media company that bears his name. He's number 10 on the Forbes 500 list.

Discussion: Quartz, Business Insider and Talking Biz News

Andrew Pugh / Press Gazette:

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Rob Taylor / Reuters:

Royal phone scandal highlights new media risks — (Reuters) - Back in 2007, as investigations were gathering strength into the UK phone hacking scandal involving journalists working under the umbrella of the Murdoch media empire, a comedy show based around prank telephone calls made a low-key debut in Britain.

Discussion: The Daily Beast

Bloomberg:

Royal Phone-Hoax Death Prompts Cancellation of Sydney Radio Show — The Australian radio station that made a hoax call to a London hospital about the Duchess of Cambridge said it's canceling the show and will cooperate with authorities after a nurse who answered the phone was found dead.

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Press Association:

Tories dismiss Labour plans for Leveson law — Conservatives have dismissed Labour plans for a Leveson law published today as lacking in detail as they prepare to produce the Government's draft Bill on press reform. Shadow culture secretary Harriet Harman unveiled proposals that would put …

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BBC: Labour reveals its Leveson plan

Meg Heckman / NetNewsCheck:

Inquirer, Daily News To Split From Philly.com — The Philadelphia Inquirer and Philadelphia Daily News, after sharing Philly.com as their online home, are set to launch their own paywalled sites in the first quarter of 2013. “Each paper has a digital side, but it's all fed through Philly.com …

Discussion: Poynter and @chanders

David Carr / New York Times:

For Wall Street Journal, Leadership at a Crossroads — Betting against Rupert Murdoch hasn't gone very well for many people, including me. When he bought The Wall Street Journal in 2007 and brought in a trusted associate, Robert Thomson from The Times of London, I said that he might ruin …

Anna Heim / The Next Web:

Meet Matter, San Francisco's new accelerator for media startups [Interview] — If you think traditional media outlets are disconnected from the startup world, think again. While Europe has already welcomed initiatives such as BBC Worldwide's Labs and the Irish Times' Digital Challenge …

Kara Swisher / AllThingsD:

In “Seismic Shift,” New COO De Castro Planning to Move Yahoo Ad Sales to Category Model (Backed Up by “Marissa Halo") — In what will be a major shift in how the Silicon Valley Internet giant sells online advertising, Yahoo's new COO Henrique De Castro has briefed employees on a plan to move …

Dylan Byers / Politico:

Costa named National Review D.C. editor — National Review reporter and 2012 breakout star Robert Costa has been named Washington Editor for the magazine and website, editor Rich Lowry announced today. — Costa, who has been a reporter at the Review since 2010, will now direct reporting and manage the Capitol Hill bureau.

Adrienne LaFrance / Nieman Journalism Lab:

No sleep till: Technically Media's next expansion stop is Brooklyn — NEW YORK — News organizations have long seen value in their ability to connect people: linking citizens to public officials, advertisers to readers, and so on. But in today's nichified media world …

Discussion: Amtrak and Technically Philly

Andrew Beaujon / Poynter:

Fake study says Fox News viewers have low IQs — A study that claimed Fox News viewers were significantly less intelligent than average Americans is a hoax, Michael Giltz writes. The “study” was ordered up by a group of conservatives who hope to move the Republican party in a more moderate direction …

Discussion: The Huffington Post