Mediagazer: Split in two: How The Boston Globe, up for sale, is navigating its free/paid strategy (Justin Ellis/Nieman Journalism Lab)

4:00 PM ET, February 23, 2013

Top News:

Split in two: How The Boston Globe, up for sale, is navigating its free/paid strategy — Sitting in his office last week, Brian McGrory, the new editor of The Boston Globe, described the relationship between the two websites — similarly named, often confused, one free, one paid — that his newspaper offers.

Discussion: Media Nation

Beth Healy / Boston Globe:

New York Times exec outlines Boston Globe sale process to employees — New York Times Co. vice chairman Michael Golden told Boston Globe employees Friday that the company has a duty to seek the highest bidder in a sale but hopes to leave the newspaper in responsible hands.

Discussion: JIMROMENESKO.COM, The Huffington Post and Gannett Blog

Keach Hagey / Wall Street Journal:

New York Times Offered More Than $100 Million for Boston Globe — New York Times Co. received a formal bid valuing the Boston Globe at more than $100 million last month from a former Globe executive and a Boston private-equity firm, though about a third of the value would come from the buyers assuming …

Discussion: Wall Street Journal and Boston Herald

Alexander C. Kaufman / The Wrap:
Will Rupert Murdoch Buy the Boston Globe?

Discussion: NetNewsCheck Latest and Media Nation

Jack Shafer:

Unsolicited advice for Jeff Zucker, CNN's new boss — After the bosses at Time Warner installed Jeff Zucker as president of the 23 news and information brands that constitute CNN Worldwide, the press (Ad Age, Marketwatch, Politico, Guardian, New York Times, et al.) speculated on which strategies …

Georg Szalai / Hollywood Reporter:

Study: Pay TV Industry Sees First-Ever Subscriber Decline in Western Europe — In a report that could kick off the cord-cutting debate in Europe, Informa cites more than 380,000 customer losses, with a U.K. gain unable to offset big drops in Spain and Italy.

Laura Hazard Owen / paidContent:

Here's something new: Little, Brown UK launches digital-first imprint for literary fiction — Several publishers have launched digital-first imprints for genre titles — science fiction/fantasy, romance and so on. In these instances, books are published first as ebooks and aren't released in print unless they take off.

Jason Boog / GalleyCat:

60% of Audiobooks Sold Are Now Digital — According to the Audio Publishers Association, audiobooks are now a billion dollar part of the publishing industry. — Taking results from two studies of the audiobook industry, the association noted that 3.8 million more audiobooks were sold …

Discussion: Lost Remote and TVNewser

Dylan Byers / Politico:

ABC News in final-stage talks with N.Y. Times reporters Jeff Zeleny, Susan Saulny — ABC News is in the final stages of job negotiations with New York Times reporters Jeff Zeleny and Susan Saulny, and is expected to make a formal announcement early next week, sources familiar with the negotiations tell POLITICO.

Barry Schwartz / Search Engine Land:

Google Dishes Out PageRank Penalties To UK Newspaper Web Sites For Selling Links — Google has downgraded the Toolbar PageRank scores for several dozen UK operated newspapers and news sites today. — It is believed the reason Google has downgraded their PageRank scores is because they were selling links on a massive scale.

Discussion: paidContent, googlewebmastercentral …, WebProNews and SEO Blog by Dave Naylor

Kara Swisher / AllThingsD:

Former CBS Exec Lurie Joins Former Yahoo Levinsohn at Guggenheim Digital Media — Well-known digital media exec Zander Lurie has been hired by former Yahoo exec Ross Levinsohn to become one of his key lieutenants at Guggenheim Digital Media. — Lurie will be an EVP there …

Jeff Bercovici / Forbes:

Here's How You Buy Your Way Onto The New York Times Bestsellers List — An endorsement from Oprah Winfrey. A film deal from Steven Spielberg. A debut at the top of The New York Times bestsellers list. These are the things every author craves most, and while the first two require the favor …

Discussion: Wall Street Journal

Jaikumar Vijayan / Computerworld:

An inside look at Google's news-ranking algorithm — Patent application seeks to refine algorithm for third time since 2003 — A patent application filed by Google last year provides a detailed look at some of the metrics the company considers when ranking news stories and deciding …

Discussion: WebProNews and Kirk LaPointe's …