Mediagazer: Coming soon: A long-form digital magazine for Brooklyn, near and far (Joe Pompeo/Capital New York)

And now, a word against our sponsor — The Washington Post's website joined the sponsored-content stampede early this week with the introduction of its BrandConnect Web product, making it the first major U.S. newspaper to embrace sponsored content, according to Digiday.

Rob O'Regan / eMedia Vitals:

Native advertising and the role of ‘brand editors’ — As publishers add native advertising and other content marketing services to their product portfolios, there's a growing need for business-side editorial teams to manage this content. — Sales teams have staffed editors as part of their custom publishing groups for decades.

Alex Seitz-Wald / Salon:

Juan Williams column cribs from think-tank report — EXCLUSIVE: Fox News pundit blames researcher for word-for-word similarities. “Unacceptable,” says Hill editor — Fox News pundit Juan Williams lifted — sometimes word for word — from a Center for American Progress report …

Discussion: FishbowlDC, Daily Download, New York Magazine, The Daily Caller, Politico and The Huffington Post

Juan Williams plagiarism case and the plight of the researcher — Salon has busted Fox News contributor Juan Williams. It spotted a column that Williams had written for the Hill, titled “Dispensing with a new ‘dagger’ against immigration reform.” Published on Feb. 18, the piece dismissed the notion that the U.S. ...

David Folkenflik / NPR:

News Corp. Education Tablet: For The Love Of Learning? — The educational division of the media conglomerate News Corp, called Amplify, unveiled a new digital tablet this week at the SXSW tech conference in Austin, Texas, intended to serve millions of schoolchildren and their teachers across the country.

Discussion: Forbes and Media & Entertainment

Joe Pompeo / Capital New York:

Coming soon: A long-form digital magazine for Brooklyn, near and far — The idea seems so obvious it's almost hard to believe it hasn't already been done: A long-form journalism site for Brooklynites. — How could the borough that's championed artisanal pickles, CSAs and tony pre-schools …

Alex Weprin / TVNewser:

Rupert Murdoch: CNN Has ‘Sharpened Up’ Since Zucker — News Corp. CEO Rupert Murdoch sits down with “WSJ Live” to talk about the state of media. Along the way, cable news comes up in the conversation. When asked about Fox News Channel's ratings dominance compared to its competition …

Discussion: TheBlaze.com, mediabistro.com, Mediaite and FishbowlNY

Neo-Guido / Guy Fawkes' blog:

Audio Tape Reveals Mark Thompson DID Know About Savile — Ninety seconds of audio released by The Times media correspondent Ben Webster has undone former BBC Director General Mark Thompson's evidence to both Parliament and the Pollard Review over what he knew about Savile.

Eriq Gardner / Hollywood Reporter:

Aereo vs. FilmOn: A New Day, Another Lawsuit — After suing Alki David for using “BarryDriller” and “AereoKiller,” Aereo is now suing him for using “Aero.” — Alki David — Time will tell if the millions of dollars that Barry Diller has sunk into Aereo will pay off …

Discussion: Betabeat

Joe Pompeo / Capital New York:

The ‘Times’ names a new culture editor: Danielle Mattoon — The New York Times building. wallyg via flickr — The New York Times has named a new culture editor following the departure of Jonathan Landman, who took one of the 30 buyout packages that were offered to the paper's senior editing ranks earlier this year.

David Streitfeld / New York Times:

Imagining a Swap Meet for E-Books and Music — The prospect of online stores that sell used e-books and digital music has heartened consumer advocates, but publishers and artists are worried.

Discussion: paidContent, Media Decoder and Digital Book World

Edmund Lee / Bloomberg:

News Corp. Publishing Starts With $2.6 Billion Cash — News Corp. (NWSA)'s publishing spinoff, set to become a separate publicly held business in June, will start out with $2.6 billion in cash after receiving a $1.82 billion infusion from the parent company.

Discussion: Media Decoder, Reuters, Wall Street Journal, ValueWalk and New York Magazine