Mediagazer: Bill Adair, editor of Pulitzer Prize winning website PolitiFact, to leave Tampa Bay Times for Duke University (Eric Deggans/Tampa Bay Times)

2:55 PM ET, April 4, 2013

Top News:

Josephine McGowan / Columbia Daily Spectator:

New Journalism School dean Coll plans two-year Master's, tuition reductions — Steve Coll, the new dean at Columbia's Graduate School of Journalism, is considering a two-year Master's program, lower tuition fees, and a more rigorous Master's project. — Steve Coll, the new Journalism School dean …

Discussion: @chanders, @laureni, @laureni and @mlcalderone

Eric Deggans / Tampa Bay Times:

Bill Adair, editor of Pulitzer Prize winning website PolitiFact, to leave Tampa Bay Times for Duke University — Bill Adair, PolitiFact editor, to leave for Duke University. — Bill Adair, the Washington Bureau Chief who created and edits the Tampa Bay Times' Pulitzer Prize-winning …

Discussion: Poynter, Politico and @dylanbyers

Kelly McBride / Poynter:

Three lists about BuzzFeed's serious journalism — A little more than a year ago, BuzzFeed made the leap into the realm of serious journalism. It hired some known journalists and a lot more hungry young writers, expanded its verticals, and announced a plan to create serious content to go alongside the site's trademark clever lists.

Discussion: paidContent, Fast Company and @jayrosen_nyu

Eriq Gardner / Hollywood Reporter:

TV Broadcasters Looking Into Aereo-Dish Network Discussions — Dish Network is looking to quash a subpoena. In a court filing, the company says that TV networks aren't entitled to learn whether it has plans to incorporate Aereo technology. — Dish Network co-founder Charlie Ergen

Discussion: Seeking Alpha, Fortune, Light Reading and Corporate Intelligence

William Alden / DealBook:

Twitter Arrives on Wall Street, Via Bloomberg — Largely blocked on Wall Street, Twitter is making its big debut on trading desks — via Bloomberg terminals. — Bloomberg L.P. announced on Thursday that it was incorporating tweets into its data service, which is widely used in the financial industry.

Discussion: Business Wire, Betabeat, CNET, AllThingsD, @jaredbkeller and Talking Biz News

Beth J. Harpaz / Associated Press:

Arthur Frommer gets Frommer brand back from Google — NEW YORK (AP) — Travel guru Arthur Frommer said Wednesday that he has reacquired rights to his travel guidebook brand from Google, and that he intends to resume publishing Frommer guidebooks. — Google acquired the Frommer brand …

Discussion: paidContent, The Verge, VentureBeat, Engadget, CNNMoney.com, Skift, 9to5Google, Mashable, Business Insider, CNET, Skift, WebProNews and Bookseller news

AdNews:

Fairfax Media CEO Hywood's memo to staff on restructure — Fairfax Media chief executive Greg Hywood sent a note to staff this morning detailing the second round of a sweeping restructure underway at Fairfax as it reengineers for structural change in the media sector. Here's his full message:

Lara Sinclair / The Australian:
Fairfax Media in another major reshuffle

Discussion: HeraldSun, ninemsn, ABC News, Gulf News, Business Spectator, Sydney Morning Herald, Sydney Morning Herald, AdNews and Sydney Morning Herald

Karen Fratti / 10,000 Words:

Vourno: A Crowd-Funding Platform for the News — If Joe Verdirame has his way, we're all going to be ‘vournos’ pretty soon. You heard me: vourno, or a video journalist. Along with his brother and some friends from college, none of whom are practicing journalists, Verdirame has created …

Caroline O'Donovan / Nieman Journalism Lab:

Intercontinental collaboration: How 86 journalists in 46 countries can work on a single investigation — On Thursday morning, the International Consortium of Investigative Journalists will begin releasing detailed reports on the workings of offshore tax havens.

Discussion: Editor & Publisher ®, Guardian, icij.org and The Week

Nat Ives / AdAge:

‘Stay Bonuses’ May Be on the Way for Time Inc. as Spinoff Approaches — Early Hands-Off Approach May Yield to Incentives for Some — Key Time Inc. staffers may receive bonuses if they stick around through the company's planned spinoff from Time Warner. — So far Time Inc. has been relying …

Ryan Holiday / Medium:

Our Regressive Web — An entrepreneur friend of mine remarked to me recently that if someone invented the nightly news today—or a show like Brian Williams' “Rock Center”—we'd all think it was a great idea. — Think about it: Instead of having to follow all these different news sources …

Discussion: paidContent and Beyond Search

Andrew Wallenstein / Variety:

The Big Bet at Intel Corp. That Could Change TV … Employees at Intel Corp. are free to roam almost anywhere across the vast Santa Clara, Calif., campus they call home. Certain laboratories are off-limits of course; that's understandable when the assembly of microprocessors could be contaminated by a human eyelash.

Mike Shields / Adweek:

Warner Bros. Consolidates Digital Sales — Warner Bros. is consolidating its digital sales operations as it looks to build out an entertainment-focused ad powerhouse on the Web. — The company plans to announce the formation of the Warner Bros. Digital Entertainment Group …

Dara Kerr / CNET:

Twitter adds more ‘Cards’ for app and photo gallery embeds — With the social network's expanded Cards feature, users can now see product information and photo galleries, and download an app, from a single tweet. — When you see a photo, article summary, or video in a tweet from a Web site …