Mediagazer: The Empire acquires the rebel alliance: Mendeley users revolt against Elsevier takeover (Mathew Ingram/paidContent)

3:40 PM ET, April 9, 2013

Top News:

The disruptive potential of native advertising — Andrew Rice delivers 6,000 words on BuzzFeed in the latest NY Mag, which means he has the space to tell a number of different stories. The one I'm interested in is the way that BuzzFeed CEO Jonah Peretti wants native advertising to disrupt banner advertising.

Discussion: paidContent, @jeffjarvis, Kirk LaPointe's …, Gawker, bookforum.com, The Atlantic Wire and New York Magazine

Dylan Byers / Politico:

McConnell campaign taps FBI to investigate Mother Jones tape — Mitch McConnell's reelection campaign is working with the FBI to investigate how the liberal magazine Mother Jones obtained a recording of the Senate minority leader and his aides discussing opposition research on Ashley Judd.

The Huffington Post:

Mother Jones Responds To FBI Investigation Into Article — Mother Jones magazine responded on Tuesday to an FBI investigation into the source of its article about a private meeting held by Senate minority leader Mitch McConnell. — The magazine's David Corn obtained a recording of the meeting …

Discussion: Los Angeles Times and Mother Jones

Mathew Ingram / paidContent:

The Empire acquires the rebel alliance: Mendeley users revolt against Elsevier takeover — Mendeley, an open collaboration platform for scientific research, has promised that it won't become less open after being acquired by journal publisher Elsevier, but some prominent users aren't waiting around.

Ingrid Lunden / TechCrunch:
Confirmed: Elsevier Has Bought Mendeley For $69M-$100M To Expand Its Open, Social Education Data Efforts

Discussion: Financial Times, Joho the Blog, Elsevier Connect, paidContent, Guardian, ZDNet, Businesses for sale, EdSurge, VentureVillage, The Drum and Bloomberg

Margalit Fox / New York Times:

McCandlish Phillips, Longtime Times Reporter With Flair, Dies at 85 — McCandlish Phillips, a reporter considered one of the finest stylists on The New York Times, who wrote one of the most famous articles in the newspaper's history — exposing the Orthodox Jewish background …

Discussion: The Wrap and Christianity Today

Sean Ludwig / VentureBeat:

Doubling its U.S. member base in 2 years, Pandora hits 200M registered users — Streaming radio service Pandora has crossed the 200-million-registered-user mark, a major milestone for the company coming just a month after CEO Joe Kennedy resigned. — Pandora's impressive reach stems …

Discussion: PR Newswire, Radio & Television …, AllAccess.com, MarketWatch, The Next Web, WebProNews, TechCrunch and RouteNote Blog

Alastair Reid / @AlastairReid3:

AOP census predicts 15% rise in digital revenue this year — Research by the Association of Online Publishers reveals optimism in sector but diversification in revenue streams — Copyright: Image by Images_of_Money on Flickr. Some rights reserved — Digital revenue growth among online publishers …

Discussion: Association …, NetNewsCheck Latest, Media Week, The Drum and Warc News

Ted Greenwald / Adweek:

How Wired Magazine Changed the Way We Talk About Technology — Imagine a time before smartphones. Before laptops. Before Twitter, Facebook, YouTube and even the mighty Google. A world without Web browsers, when the Internet belonged to universities and going online meant logging onto a local electronic bulletin board.

Thanks:@max8378

Parmy Olson / Forbes:

This Simple App Could Put E-Books On Millions Of Phones In The Third World — It sounds counterintuitive, but in certain developing nations it's easier to get hold of a cell phone than a good book. — More than one in three adults cannot read in sub-Saharan Africa, yet almost every home …

Discussion: VentureBeat, paidContent and BWW Books Stories

Jeff John Roberts / paidContent:

What next for The Week? The content curator's plans for the digital domain — The Week surprised the publishing industry by carving out a profitable place in the competitive world of magazine news. Now, it is building up its operations for the digital long term.

Peter Kafka / AllThingsD:

Big Media Loves Promoted Trends, Twitter's Big-Dollar Digital Billboards — Twitter has been building up its ad business for three years, but early on it figured out that it had a hit with “Promoted Trends.” That's the ad unit that lets a brand occupy the top spot on Twitter's “Trends” …

Discussion: Betabeat

Lauren Indvik / Mashable:

With Google's Help, ‘Glamour’ Monetizes Hangouts — In the two years since its launch, publishers large and small have experimented with Google Hangout to host group video chats with well-known guests, readers and staff, hoping to engage readers and attract new followers.

Discussion: Folio and AdPulp

Kira Witkin / Editors Weblog:

Author-specific paywalls let publications cash in on journalists' personal brands — News is no longer anonymous — and readers don't want it to be. In an era where a Google search can instantly connect you to hundreds of articles on the same topic, all reeling off the same facts …

Discussion: Nieman Journalism Lab