Mediagazer: What's the Fuss About Native Ads? (Frédéric Filloux/Monday Note)

1:15 PM ET, April 23, 2013

Top News:

In defense of journalistic error — Hilary Sargent, who does business on the Web as Chart Girl, compiled the best early guide to the journalistic mistakes made on the afternoon of April 17, as broadcasters and wire services moved their conflicting and error-studded reports about the status of the Boston Marathon bombing dragnet.

Discussion: Poynter, Politico, TVNewser, New York Times, Business Insider, The Week, The Huffington Post, Reflections of a Newsosaur, Mediaite, The Huffington Post, The Newspaper Guild and Columbia Journalism Review

Craig Silverman / Poynter:

New Washington Post reader representative explains why he won't be the paper's ombud — Doug Feaver has no illusions about his new job. — “My primary mission is to respond to readers,” says the Washington Post's new reader representative. — In other words, he is not an ombudsman.

Discussion: Kirk LaPointe's …

Caitlin Johnston / Poynter:

Newspaper reporter is worst job in 2013, study says — Newspaper reporters can add CareerCast.com to the list of sources telling them to flee journalism. — The group took 200 jobs and ranked them in order from most to least desirable, based on factors such as environment, income, outcome and stress.

Discussion: FishbowlNY, At Work, Newspaper Death Watch and GeekWire

Leslie Kaufman / New York Times:

Amazon Broadens Its Terrain — David Blum does not have a regular table at the Four Seasons or host celebrity parties at the top of the Standard Hotel. — He does not get a lot of fawning press. After he was fired by The Village Voice and left The New York Press, Gawker Media in 2009 pronounced him …

Discussion: AppNewser

Sara Morrison / Columbia Journalism Review:

Exit Interview: Matthew Keys — It's been a rough month and a half for Matthew Keys. In March, Reuters's now-former deputy social media editor was indicted by the US Justice Department, accused of sharing a past employer's network information with hackers.

Discussion: CNET and The Raw Story

Mackenzie Weinger / Politico:
Matthew Keys on Reuters firing: ‘I assume they were looking for an out’

Discussion: CareerCast.com, Reuters, Media & Entertainment, New York Magazine, FishbowlNY, VentureBeat, @thematthewkeys, Guardian, @joepompeo, bigstory.ap.org, Gawker, The Atlantic Wire, @edgecliffe, Politico, Big News Network.com and The Huffington Post

Jeff John Roberts / paidContent:

New York Times lifts paywall for video, plans ‘franchises’ — The New York Times is no longer restricting non-subscribers' access to its video content. The move, which comes as the Times tightens other parts of its paywall, is part of the paper's plans to expand its brand in the video space.

Discussion: The New York Times Company, Nieman Journalism Lab, FishbowlNY, VentureBeat and The Next Web

Nick Summers / The Next Web:

Aereo will launch its controversial antenna and Internet-based TV service in Boston on May 15 — Aereo has announced today that it will be rolling out its controversial Internet-based television service in Boston on May 15. — Consumers who choose to pre-order will be able to access …

Discussion: paidContent, Market Wire, Broadcasting & Cable, TechCrunch, Betabeat, VentureBeat and Hollywood Reporter

Mat Honan / Wired:

The One Function Twitter Desperately Needs — A staggering amount misinformation spewed out of Twitter last week in the wake of the Boston Marathon bombings. There were reports of suspects being killed when they were very much alive, reports of arrests made while suspects were on the run …

Michael Eisen / it is NOT junk:

WTF? The University of California sides with publishers against the public — The University of California system spends nearly $40 million every year to buy access to academic journals, even though many of the articles are written, reviewed, and edited by UC professors.

Editors Weblog:

“Small blogs” will be exempt from royal charter for press regulation — The UK government has finally settled on a definition of what constitutes a “micro business” that will be exempt from controversial plans to impose punitive damages on newspapers who refuse to join an approved press regulator.

Discussion: pressgazette.co.uk

Adam Weinstein / Columbia Journalism Review:

Making ‘investigative a priority’ in south Florida — How the Sun Sentinel assembled a Pulitzer-worthy “I Team” in the middle of Hurricane Tribune — FORT LAUDERDALE, FL — “I've been here before,” I told the assistant as she picked me up at the elevator landing just outside the South Florida Sun Sentinel's newsroom last Wednesday.

Discussion: The Huffington Post, The Daily Pulp and The Week

Frédéric Filloux / Monday Note:

What's the Fuss About Native Ads? — In the search for new advertising models, Native Ads are booming. The ensuing Web vs. Native controversy is a festival of fake naïveté and misplaced indignation. — Native Advertising is the politically correct term for Advertorial, period.

Discussion: Guardian

Andrew Wallenstein / Variety:

Netflix Surpasses HBO in U.S. Subscribers … Netflix reported 29.17 million domestic subscribers in the first quarter of 2013, surpassing HBO for the very first time. — Netflix, which ended 2012 with 27.15 million domestic subs, added just over 2 million subs, according to 1Q results issued Monday.

Discussion: Betabeat, Forbes and WebProNews