Mediagazer: Yahoo Rolls Out Its Own ‘Native’ Ad Format (Michael Learmonth/AdAge)

9:50 PM ET, April 29, 2013

Top News:

Barry Diller regrets buying Newsweek — IAC/InterActiveCorp chairman Barry Diller tells Bloomberg Television: “I wish I had not bought Newsweek. It was a mistake.” … * Diller calls Newsweek purchase “a fool's errand” (businessweek.com) — More from Bloomberg Television's transcript of the Diller interview after the jump.

Discussion: Bloomberg, Broadcasting & Cable, Hollywood Reporter, Bloomberg, Washington Times and The Verge

Joe Flint / Los Angeles Times: Barry Diller says broadcasters are bluffing about going cable

Alex Hern / New Statesman:

“Instagram act” under fire for treatment of copyrighted works — Is the Government handing your photos to media giants? — Instagram's website. — The Government's Enterprise and Regulatory Reform Act, which became law last week with the end of the 2012/2013 parliamentary session …

Andrew Orlowski / The Register:
UK.Gov passes Instagram Act: All your pics belong to everyone now

Discussion: BBC and Mashable

Sam Biddle / Valleywag:

That Horrible Tumblr Memo Was Actually a Fired Editor's Secret Revenge — Tumblr founder David Karp's abrupt farewell to his Storyboard team earlier this month was so disingenuous, so thick with noxious doublespeak, that it hardly seemed real. That's because it wasn't …

Discussion: think locally act globally

Anthony Ha / TechCrunch:

Twitter Hires CBC's Kirstine Stewart As Managing Director (And First Team Member) For Twitter Canada — Canadian broadcasting executive Kirstine Stewart has joined Twitter as managing director for Twitter Canada. — The announcement was just tweeted by Adam Bain, Twitter's president of global revenue.

Discussion: AllThingsD, Macleans.ca and canada.com

Michael Learmonth / AdAge:

Yahoo Rolls Out Its Own ‘Native’ Ad Format — A New Ad Strategy for the Yahoo Homepage — Yahoo reorganized its homepage in February around an infinite “stream” of content, personalized for the user by their declared or implied interests. Now that feed is getting ads, so-called “native” …

Discussion: Adweek, TechCrunch, VentureBeat, CNET, The Next Web, Business Insider, The Business of Search, Seeking Alpha and Mashable

Eric Pfanner / New York Times:

New Der Spiegel Editor Will Also Oversee Web Business — SERRAVAL, FRANCE — The German news magazine Der Spiegel on Monday appointed a new editor, naming Wolfgang Büchner, the top editor at the newswire Deutsche Presse-Agentur, to a position that will for the first time include leadership of its Web site.

Discussion: en.europeonline-magazine.eu

Chris Welch / The Verge:

Microsoft's latest Office 365 ad campaign turns Forbes magazine into a Wi-Fi hotspot — One major benefit of cloud storage is that you're able to access your data and documents from just about anywhere. And with its latest print ad campaign for Office 365, Microsoft is going to extremes to illustrate that point.

Andrew Beaujon / Poynter:

Knight, Gates donate $3.25M to project aimed at media metrics — The John S. and James L. Knight Foundation and the Bill & Melinda Gates Foundation are aiming some serious scratch at a problem Meena Thiruvengadam wrote about on Poynter.org recently. — “Despite advances in big data …

Discussion: New York Times, Knight Foundation, 10,000 Words and Knight Foundation

David Carr / New York Times:

Cable TV's Shift to Darker Dramas Proves Lucrative — We used to turn on the television to see people who were happier, funnier, prettier versions of ourselves — people like Mary Tyler Moore, or Ashton Kutcher. But at the turn of the century, something fundamental changed and we began to see scarier …

Discussion: Prof Chris Daly's Blog

Jeffrey Rosen / New Republic:

Free Speech on the Internet: Silicon Valley is Making the Rules — A year ago this month, Stanford Law School hosted a little-noticed meeting that may help decide the future of free speech online. It took place in the faculty lounge, where participants were sustained in their deliberations by bagels and fruit platters.

Rick Edmonds / Poynter:

Daily newspaper circulation totals ‘do not capture the full story’ anymore — On Tuesday, the Alliance for Audited Media (formerly ABC) will announce circulation totals for American newspapers, as it has done in regular six-month cycles for as long as I can remember.

John Herrman / BuzzFeed:

Twitter Warns Journalists: “We Believe That These Attacks Will Continue” — “Please help us keep your accounts secure,” the urgent memo says. — In a memo sent to news organizations, Twitter warns that it expects high profile account hijackings — like the one that took down the AP's Twitter account last week — to continue.

Discussion: The Verge

Ingrid Lunden / TechCrunch:

Vox Media Steps Up Its Ad Push With The Launch Of Vox Creative, CEO Jim Bankoff Says Company Will Be Profitable This Year — Vox Media, publishers of the SBNation, Verge and Polygon blogs, is getting down to business with monetizing its content with the launch of Vox Creative …

Discussion: VentureBeat