Mediagazer: Digital Media—Targeting Advertising to Consumers is the New Objective (Alan D. Mutter/Editor & Publisher)

3:40 AM ET, October 3, 2013

Top News:

Digital Media—Targeting Advertising to Consumers is the New Objective — Say good-bye to one-size-fits-all content and advertising. The age of personalization is arriving in the digital media, and it will change everything about what we read, where we eat, what we buy and even how we get to work.

New York Times:

Social Networks in a Battle for the Second Screen — After “Breaking Bad” drew 10.3 million viewers to one of the most crowd-satisfying finales in television history on Sunday, Twitter and Facebook raced to tell the news media about the throngs who shared their instant reactions to the show on the social networks.

Discussion: @vindugoel, @rozzy, @rozzy and @clayco

Jim Romenesko:

Washington Post inadvertently releases names of journalists who received stock-option bonuses — About three weeks ago, the Washington Post Co. sent an email to 63 newsroom employees who have received stock-option bonuses. “The options were apparently awarded over the past three years …

Discussion: mUmBRELLA and The Daily Caller

Aneya Fernando / 10,000 Words:

Are Personal Essays the Future of Digital Journalism? — Personal essays have never been more popular online. Sarah Hepola, Salon.com's personal essay editor, thinks she knows why: “People have always been drawn to personal narratives. It's one of the fundamentals of storytelling: Through your story, I better understand my own.

Discussion: FishbowlNY

Jeff Baumgartner / Broadcasting & Cable:

TiVo, Rovi Flirt With SeaChange: Sources — Rovi and TiVo Have Pursued a Deal For Video Software Company As They Seek New Business Growth Angles — TiVo and Rovi are among the companies that are interested in buying what's left of SeaChange International, three industry sources said.

Kara Bloomgarden-Smoke / The New York Observer:

Reuters Will Cut Around Five Percent Across Editorial — Stephen Adler said that there will be around a five percent cut in editorial across Reuters, the president and editor in chief announced during a staff conference call this morning. — The cuts will be broadly distributed across …

Discussion: The Wrap, @tcarmody, Wall Street Journal, Talking Biz News, Big News Network.com, FishbowlNY and Talking New Media

Bloomberg:

Disney-Dish Talks Said to Hinge on Ad Skipping, New Nets — Walt Disney Co. (DIS)'s contract renewal talks with Dish Network Corp. (DISH) are hung up on Dish's ad-skipping technology and terms for two new Disney cable channels, according to people familiar with the discussions.

Lloyd Grove / The Daily Beast:

How Team Clinton Shut Down the CNN and NBC Hillary Shows — CNN and NBC have both canceled planned shows about Hillary Clinton. Lloyd Grove reports on a killer operation by Team Clinton to protect her presidential ambitions. — In the Darwinian world of media and politics, hardly any primal force compares to Clinton Clout.

Discussion: @evanchill, Erik Wemple and New York Magazine

New York Times:
Hollywood Advancing Clinton Film

Discussion: BBC

Stuart Elliott / New York Times:

Two Media Mainstays Expand Their Video Presence — TWO companies that are mainstays in legacy media are expanding their presence in online video, producing more original Web series as they follow consumer eyeballs and advertiser dollars. — One media company, Meredith …

Alastair Reid / Journalism.co.uk:

From removing comments to boosting interaction at the Daily Record — The Scottish daily removed the commenting facility from football stories last year but have re-engaged their community with a new team — Copyright: By Melissa Marques on Flickr. Some rights reserved.

Discussion: @niemanlab and Big News Network.com

Sarah Laskow / Columbia Journalism Review:

Columbia University's piracy.lab explores the online world of digital book piracy — Book 'em — Piracy.lab is gathering data on digital book sharing — In anticipation of Congress' next big fight over copyright, legal academics are working to gather data and learn how copyright actually works in the real world.

Edirin Oputu / Columbia Journalism Review:

A look (and listen) at Reveal, public radio's first investigative reporting show — On Saturday, the Public Radio Exchange and the Center for Investigative Reporting launched the pilot episode of Reveal, public radio's first program dedicated to investigative journalism and the work that goes into producing it.

Anthony Ha / TechCrunch:

‘The Circle’ Author Dave Eggers Denies Reading Facebook Memoir That He's Accused Of Plagiarizing — One of the weirder things to come out of all the discussion around Dave Eggers' upcoming novel The Circle (which focuses on life at a fictional tech company) has been the accusation by Kate Losse …

Discussion: Medium, The Atlantic Wire, WebProNews, Valleywag, Betabeat, AllFacebook and @anthonyha

Alex Dalenberg / Upstart Business Journal:

PandoDaily, The New Republic and a J-School debate to drive professors bonkers … If you went to journalism school, it's drilled into you from day one. Nothing may be more sacred in the dicta of legacy media than the separation of advertising and editorial.

Peter Kafka / AllThingsD:

Chromecast Adds Hulu to Its Modest App Collection — Back in July, when Google introduced its Chromecast Web TV gadget, it said that the device would eventually support apps from services like Hulu. So here's the Hulu app the company had talked about, available via Google Play and Apple's App Store.