Mediagazer: A few years ago, the idea of a World After Advertising seemed odd for newspapers. (Ken Doctor/Nieman Journalism Lab)

1:55 PM ET, October 4, 2013

Top News:

Twitter's average ad revenue per user was $0.55 in Q2 2013, compared to $1.41 for Facebook — Twitter didn't disclose its average revenue per user, but we've calculated it for you, anyway — Ahead of Twitter's IPO filing, the key figure anticipated by investors was the company's average revenue per user.

Discussion: GigaOM, Forbes, Wonkblog and Tom Simonite

Mathew Ingram / GigaOM:
Twitter files to raise $1B, company is not profitable, will trade under ticker TWTR

Gerry Shih / Reuters:
Twitter reveals rip-roaring growth, big losses ahead of IPO

Discussion: @mathewi and Kirk LaPointe's …

Peter Kafka / AllThingsD:
How Twitter's Ad Business Went From Zero to $500 Million in Less Than Four Years

Discussion: Softpedia News, Forbes, TechCrunch, @pkafka, NYT Bits, ZDNet and @sbermo

Joe Pompeo / Capital New York:

Jim Impoco aims for ‘must-read’ status with new Newsweek — Jim Impoco became the latest editor of Newsweek just three weeks ago, after IBT Media bought the dying digital-only title from Barry Diller's IAC Interactive. In that time he's hired nearly two dozen staffers …

Discussion: FishbowlNY, The New York Observer, @niemanlab, @jayrosen_nyu, @mlcalderone and The Huffington Post

Ken Doctor / Nieman Journalism Lab:

A few years ago, the idea of a World After Advertising seemed odd for newspapers. Today, it seems like a rapidly approaching reality. — HAMBURG — In 2011, a German regional media group sponsored the World After Advertising conference in Dusseldorf, at which I spoke. The title seemed a little odd back then.

Discussion: @ryanchittum, Big News Network.com and @niemanlab

Ken Doctor / Nieman Journalism Lab:
With print advertising in decline, German newspapers look toward digital business models

Discussion: Columbia Journalism Review, @rajunarisetti and @stevebuttry

Andrew Wallenstein / Variety:

HBO COO Eric Kessler to Exit — Execs was at HBO for 27 years — Editor-in-chief: Digital — @awallenstein — HBO COO Eric Kessler is exiting the company, the network announced Friday. — The position is being eliminated. All executies who reported to Kessler are now reporting to CEO Richard Plepler.

Discussion: Deadline.com, AllThingsD, The Wrap and Broadcasting & Cable

Economist:

What newspapers can learn from television — LAST November Mike Darcey, then a top executive at BSkyB, a British satellite-television company, received a phone call from Rupert Murdoch, the boss of News Corporation. Mr Murdoch wanted him to run News UK (formerly News International) …

Discussion: @rajunarisetti and @niemanlab

Kevin Anderson / Strange Attractor:

ProPublica, This American Life and acetaminophen: $750,000 to state the obvious — ProPublica and This American Life, both which I love, are making some waves for a story highlighting the risks of taking too much acetaminophen (known as paracetamol in the UK).

Discussion: The Atlantic Online

Jeff Bercovici / Forbes:

Instagram Launches Ads, Promises, 'We'll Start Slow' — The honeymoon's over for Instagram users. The long-promised introduction of advertising to the photo-based social network is upon us. — “In the next couple months, you may begin seeing an occasional ad in your Instagram feed …

Discussion: Gadget Helpline, VatorNews, ABC News, CNET, PC Magazine, Softpedia News, Businessweek, BtoB Magazine, BBC, Inside Facebook, TechCrunch and Valleywag

David D. Kirkpatrick / New York Times:

In Leaked Video, Egyptian Army Officers Debate How to Sway News Media — CAIRO — A leaked video of senior Egyptian Army officers debating how to influence the news media during the months preceding the military takeover offers a rare glimpse of the anxiety within the institution at the prospect of civilian oversight.

Discussion: @shibleytelhami and @mlcalderone

Henry Blodget / Business Insider:

Business Insider's Blodget muses about a Buzzfeed merger but rejects it for now — ‘Should Buzzfeed And Business Insider Merge?’ — Someone asked me a question on Quora: — “Should Buzzfeed and Business Insider merge?” — I can't remember my Quora password, so I figured I would just answer the question here.

Discussion: @taylorlorenz

Sam Thielman / Adweek:

Emilio Romano to Leave NBCUniversal Telemundo Media president is gone effective immediately — Joe Uva, NBCU's chairman of Hispanic enterprises and content, told staff this morning that Emilio Romano will be leaving the group, where he headed Spanish-language broadcaster Telemundo and cable network Mun2.

Discussion: The Wrap, Variety, Broadcasting & Cable, multichannel.com/rss and Los Angeles Times

Roger Yu / USA Today:

‘Onion’ digital strategy is no laughing matter — Satirical favorite might provide insight into agile media adapting to changing landscape. — CONNECT — The Onion was going to ignore the twerking exploits of one Miley Cyrus. Making fun of that over-the-top episode was just too easy.

Sharon Bernstein / Reuters:

California governor signs law expanding protections for journalists — (Reuters) - California Governor Jerry Brown signed a law on Thursday to give journalists in the state five days' notice before government agencies serve subpoenas on their records held by third parties, such as phone companies and internet service providers.

Discussion: The Huffington Post, Associated Press and blog.sfgate.com

Ami Sedghi / Guardian:

Who are the most social publishers on the web? — A new ranking of the “most social” media publishers on the web puts BuzzFeed and the BBC at the top. See which sites performed best in August for Facebook interactions and sharing on Twitter — • Get the data

Laura Hazard Owen / GigaOM:

Apple officially appeals in ebook pricing case — Apple has filed its appeal against federal judge Denise Cote's verdict in the ebook pricing case. Apple seeks to overturn Judge Cote's July verdict that it was guilty of conspiring with publishers to fix ebook prices, as well as the September 6 injunction …

Discussion: SlashGear

Steve Earl / PR Week:

News Corp: a lot of life in print yet — Print media remains utterly viable and a cheap way to reach large audiences. — That might seem like the type of statement which was made in the middle of the last decade, with froth rising about the growth of social media and editorial eyebrows being raised about the rapid shift online.

Discussion: @rajunarisetti and @mathewi

Olga Khazan / The Atlantic Online:

Here Are the Countries Where Internet Freedom Has Declined Most — As much as we online journalists love reports that rank things, even we must sometimes resist the urge to blog about them, even “in one map.” Because honestly, some countries are just going to either be really good or bad at various things for the foreseeable future.