Mediagazer: Inkling Acquires Two Consumer Book Brands From Open Air Publishing As It Continues Push Beyond The Classroom (Colleen Taylor/TechCrunch)

3:25 PM ET, October 21, 2013

Top News:

Goodbye—and Hello — It's true: After 13 years at the New York Times, I've accepted a new job. Leaving The Times is a big deal. My years there coincided with the explosion of just about everything important in today's tech — the Web, social media, e-books, smartphones, tablets, duck-faced selfies.

Jordan Crook / TechCrunch:

Yahoo To Launch Consumer Tech Site With Help Of New York Times' David Pogue — Yahoo is planning to launch a consumer tech website with the help of long-time NYT columnist David Pogue. — The news comes by way of Brian Stelter, long-time NYT writer, who reports via Twitter that Pogue announced …

Ben Dimiero / Media Matters for America:

Fox News Reportedly Used Fake Commenter Accounts To Rebut Critical Blog Posts — NPR media reporter David Folkenflik writes in his forthcoming book Murdoch's World that Fox News' public relations staffers used an elaborate series of dummy accounts to fill the comments sections of critical blog posts with pro-Fox arguments.

Discussion: TVNewser, Erik Wemple, FishbowlNY, @exiledonline, @markos, Talking Points Memo, @nprinskeep, @felixsalmon, @jason_cowell, @sarahw, @ericboehlert, @mlcalderone, @huffpostmedia, New York Magazine, The Raw Story, The Huffington Post and Inside Cable News

Geneva Overholser / Los Angeles Times:
'Murdoch's World' is a complicated one

Discussion: Huntington News and Media Law Prof Blog

Leslie Kaufman / New York Times:

BuzzFeed Hires Pulitzer Winner to Head Investigative Unit — BuzzFeed, the media Web site focused on viral content, announced on Monday that it was again expanding its reporting staff, this time to introduce an investigative unit. A new team of about half a dozen reporters will be led by Mark Schoofs …

Discussion: @wblau, @add, @jessicaplautz and @stefanjbecket

Cliff Edwards / Bloomberg:

Netflix Poised to Pass HBO in Paid U.S. Subscribers — Netflix Inc. (NFLX) is poised to pass HBO in paid U.S. subscribers, showing Chief Executive Officer Reed Hastings is making progress toward a goal of transforming the streaming service to a Web-based television network.

Discussion: VentureBeat, @gsterling, Electronista, Engadget, @jonerlichman, @jimaley, The Verge, Macgasm, @iwantmedia and CNET

Janko Roettgers / GigaOM:

The slow but inevitable decline of Netflix's DVD business — When will Netflix send out its last red envelope? The company is clearly focused on streaming, but executives have long maintained that DVDs, while declining, are going to be a part of its business for years to come.

Discussion: Businessweek, @jank0, MarketWatch, GDP Insider and DailyFinance

David Carr / New York Times:

Tech Wealth and Ideas Are Heading Into News — Producing serious news is an expensive enterprise with a beleaguered business model, one that remains tied to the tracks as a locomotive of splintered audiences and declining advertising hurtles toward it. — But just when it looked as if all were lost …

David Carr / New York Times:

An Interview With Pierre Omidyar — Pierre M. Omidyar, the founder of eBay and now a philanthropist, has been much in the news after it was revealed last week that he would be backing a general-interest news site to the tune of $250 million. — If the leak about the new venture came out of the blue …

Discussion: Reflections of a Newsosaur, Guardian, PandoDaily, @jenniferpreston, @michaelluo, @mlcalderone, Gannett Blog, @nasimzehra, @dicktofel, @tweetsintheme, @gregorydjohnsen, @paullewis, @brianstelter, @justinjm1, @jcstearns, @carr2n, @dangillmor and TheBlaze.com

Todd Wasserman / Mashable:

Facebook Average Referral Traffic to Media Sites Up 170% This Year — Flexing its muscles as a public-facing forum, Facebook reported Monday that the average referral track from Facebook to media sites jumped 170% last year. — Facebook also disclosed that from September 2012 to September 2013 …

Discussion: TechCrunch, Facebook, GigaOM, AllThingsD, @kantrowitz and @lavrusik

Brian Womack / Bloomberg:

Facebook Woos Media Companies With Tool to Post Stories — Facebook Inc. is testing a feature to simplify how media companies find content to post on its service, stepping up efforts against Twitter Inc. for driving traffic to news providers. — The new tool suggests stories from media sites …

Andrew Beaujon / Poynter:

Publishing, broadcasting revenues down at Gannett — Revenues were down in most of Gannett's segments in the third quarter of 2013, according to the company's new earnings report. Advertising revenue at Gannett's publishing properties fell 5.9 percent compared with the same period the year before.

Discussion: Broadcasting & Cable, Radio & Television …, NetNewsCheck Latest, USA Today and @poynter

Lucia Moses / Adweek:

Who Killed the Magazine App? 97% of newsstand apps are now free — The Association of Magazine Media (MPA), the magazine publishers trade group, this month reported some seemingly encouraging results for an industry that's become all too used to bad news.

Discussion: @rafat and @michaelwolffnyc